Have you been seeing a steady stream of website traffic, but you’re not getting as many sales as you would like? It can be frustrating, especially when you don’t understand what it is that you’re doing wrong. Thankfully, there is a way that you can readjust your strategy with some careful SEO techniques.
Utah SEO can help you develop a strategy to manage your company’s online efforts and start to see those visits turn to revenue. With a few adjustments, you can capture the interest of your local community and beyond.
Seven Ways to Turn Website Traffic Into Sales
Create an Email List to Help With Website Traffic
Your customers like to know what’s going on with your business and are informed of any new products or improvements that have been made. An email list is a perfect way to keep in touch with them. You can provide details about your company and slowly build up trust by showing them what your values and mission are. Customers appreciate having some personal details and inside information on the workings of your company.
Once you have started to generate some interest and shown the appeal of what you offer, you can start to send out a sales pitch with your emails that encourages your audience to make a purchase. Include a discount or special rate for even more interest and incentive to buy from you.
Have a Consistent Online Presence
Content and visibility are key factors in gaining enough enthusiasm to turn those site views into sales. If you don’t already have a strong online presence, then you should start to join social media and other sites to interact with your target customer demographic. Even local buyers get a lot of their information online, so this is not a step that you want to skip over.
Keep your content updated and fresh. One great blog post is not enough. It may capture the interest of a few people, but that will start to fade if you don’t follow up with regular updates and new ideas. Try to focus on content that shows how your products will solve a problem or provide value.
Have conversations with other businesses and individuals on social media. Comment on current events and show how your company plays a relevant role in today’s market. You can advertise deals that you have going on, or even drive up some interest for a cause that is close to your heart and that your company supports. Showing that your business has heart and cares is a great way to break out of the stuffy business-only content that can quickly get stale and boring.
Track Your Website Traffic Origins
There are all kinds of algorithms and apps available that will help you track the source of the clicks your website gets. When you can see which ads and outside sources are most effective at drawing people to your website, you can refocus your efforts by updating your ad campaign and showcasing your products that would be most appealing for this group.
If you have low views from some surprising sources, then you may want to get some outside opinions on where your advertising or content fell flat. Ask friends, employees, or even a customer panel for their insights and criticisms.
Consider Tiered Offerings
Not every person that visits your website will be ready to make a purchase. They may need some convincing or be unsure if your product is the correct one for them. This is why it’s a fantastic idea to encourage different types of purchases.
For those customers who are undecided or perhaps just getting started with a project or business, have some low-cost options available. This gives them the opportunity to get the feel of your products and how your company works. Others could be further along in their plans and ready for a larger investment. Always show your prices clearly so your customers can make an informed decision. If possible, organize your content in a progressive way so potential buyers can see how each step up in cost offers greater value to them.
Offer a Guarantee To Improve Your Website Traffic
No one wants to lose out on a large sum of money. Some of the people that stop by your site may be interested in buying from you, but nervous about the cost investment if it turns out not to work for them. Alleviate their fears and show your awesome customer service with a guarantee. Remove the risk by offering a full refund if the purchase does not meet their expectations or needs.
It’s also a wonderful idea to list your credentials and experience so any wavering customer will be confident that you have quality products and they can trust your company.
Tweak Your Content
If you are getting quite a lot of website hits, but not so many sales, take a closer look at your content. Is it grabbing the attention of the viewer? If someone clicks on your site but is uninspired by what they see, they will leave before they even get close to buying anything.
Make sure that your information is clear and that you provide plenty of details. Keep your tone friendly and consistent. Consider the visual appeal and organization of your site. Is it organized? Your content should be easy to understand and not overcrowded. Divide it into sections that are labeled and simple to navigate to. You may even want to add some helpful features like an online chat option so customers can get immediate answers to their questions.
Deliver Greater Value To Improve Your Website Traffic
Another tip to increasing your sales revenue is to provide more value. Perhaps a potential customer is on the fence about whether or not to make a purchase. If they see that you offer a mini online course or free trial they may be more willing to take the plunge and complete the purchase. You can also provide some instruction videos and demonstrations for your products and services. These are fantastic ways to let your viewers see your product in action and build up interest.
With a smart SEO strategy, you can start to see a big rise in your online sales. When you know how to interact with your customers, both past and potential, and give them what they want, you will have a much better success rate.