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5 Factors That May Be Affecting Your Website SEO Rankings

Having a business website is crucial to keeping up with the demands of modern consumers and maintaining a competitive edge in your industry. For one, it gives your business a digital presence, making it easier for your target audience to search and connect with your brand. A well-made website also increases your business’s credibility, giving it an air of professionalism. SEO rankings can be a crucial aspect of the success of your business.

However, simply having a website is not enough. For your business to continuously reap the benefits of a website, it needs to be regularly updated and maintained to rank high enough on search engine results pages (SERPs). This directly affects your online visibility, which in turn impacts your business website’s organic traffic and boosts conversion rates. 

There are multiple factors that can affect your website’s rankings, many of which involve the search engine’s algorithms. The problem is that these algorithms are constantly being updated; thus, if you aren’t aware of the reasons behind the changes, your website’s ranking can plummet fast. That’s why it’s a good idea to hire a professional web design services Philippines provider that also offers search engine optimization (SEO). With their help, you can resolve the following issues that are preventing your business website from rising in SERPs: 

No Evidence of SSL Certification and HTTPS


One of the priorities of search engines is providing users with a secure browsing experience. Thus, they give higher rankings to websites that have SSL certification and HTTPS. These security features ensure that the data transmitted between the web server and the user’s browser is encrypted, which makes it difficult for unauthorized parties to intercept or tamper with the data. When users are confident that their sensitive information—such as their login credentials, personal details, or financial transactions—is protected from hacking attempts, they will be more willing to engage with your website.  

If your website is lacking these security measures, it may discourage users from interacting with your website and lower your ranking. Acquire an SSL certificate from a reputable Certificate Authority (CA) and install it on your server, then update your website to enable the HTTPS. 

Poor User Experience Impact SEO Rankings

Apart from implementing robust security measures in your website, you also have to make sure that your website delivers a positive user experience (UX). You want visitors and would-be customers to enjoy browsing through your content because if they like what they see, they’re likely to come back. What’s more, a website that is able to attract and retain users’ attention has lower bounce rates. This is the percentage of visitors that leave a webpage without taking action, which is a largely unwanted statistic. In practically every situation, websites with low bounce rates have a higher SERPs rank because it indicates that users are interested in what the site has. 

Several factors contribute to a poor user experience. One of the biggest probable causes, however, is an unoptimized website. If visitors are struggling to find information and the pages have a slow loading time, they’ll be frustrated with your website and won’t engage any further. Fortunately, professional web developers and designers can implement various strategies to improve your website’s UX. For instance, they can compress images, leverage browser caching, and use content delivery networks to speed up page loading times. They can also create a user-friendly interface that can streamline your visitors’ navigation. 

Toxic Backlinks Affect SEO Rankings

Backlinks are links from other websites that point or lead to your site when clicked. They act as a vote of confidence and credibility, telling search engines that your content is valuable and relevant to a user. The quality of these backlinks play a significant role in determining your website’s authority and its ranking on SERPs. This is why you should avoid toxic backlinks.  

Also called bad backlinks, toxic backlinks are unnatural, low-quality links that are irrelevant to the anchor text, unrelated to your industry, and unhelpful to the users. These toxic backlinks also usually originate from websites with poor reputations. If your website has a large volume of toxic backlinks, search engines will penalize you.  

To avoid this from happening, ensure that you have high-quality backlinks pointing to your content. These come from websites that have a high domain authority and are thus well-trusted by searchers and search engines alike. You can also use third-party backlink analysis tools to identify and assess your existing backlinks. Moreover, consider creating and submitting a disavow file to search engines so that they can ignore toxic backlinks. 


Low-Quality Content

People use search engines to find answers to their questions. Thus, if a search engine deems that your site does not have valuable content with depth, originality, or relevance, it may result in lower SERP rankings. Low-quality content often lacks substance or information and doesn’t provide answers to common user queries. 

If you want to attract visitors and keep them engaged in your website, make sure that you’re producing high-quality content. Regularly post blogs, videos, and infographics that provide valuable and relevant information to your target audience to keep your website helpful and interesting. With proper strategies, your website can become a reliable source within your industry, building trust with both your users and search engines. 

Website Is Not Mobile-Friendly To SEO Rankings

With the increasing prevalence of mobile devices, having a mobile-friendly website is crucial. This is to provide a large chunk of online users with the best experience, which is always a good sign for search engines. You can tell if your website isn’t mobile-friendly if some of its design elements don’t display correctly or aren’t as legible on smartphone and tablets.

A mobile-friendly website requires a responsive design that adapts to different screen sizes. The texts, images, and buttons on your website should also be optimized for mobile so that you can create a consistent UX. Additionally, test your website’s mobile-friendliness regularly. This way, you can be sure that your mobile website design remains consistent, even after major updates.

Achieving and maintaining a website’s high SEO ranking takes a lot of hard work, because there are a lot of issues that can cause your business website’s rank to suddenly drop. However, if you’re aware of some of the reasons that affect website SERP rankings, and how to address them, you can keep your online presence strong and visible, even when search algorithms constantly change.

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