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4 Crucial Factors for a Successful Website
Your successful website is one of the most important elements of your business these days and times. It is not only your calling card but it is also your sales pitch, an engagement portal, and the platform to convert visitors into paying customers.
Getting your website optimized to heighten conversion rates can be a long, continuous process that you need to work on. It is not a case of creating it and going live. It is constant updates, continuous monitoring, and adding copy and keywords regularly.
Whether you are just creating a new site from scratch, or whether you are updating your existing site, we have a few pointers for you. We thought we would unpack some of the things that make a highly successful website. Here are some of our top tips for overhauling your site and making it a successful website.
Focus on SEO for Your Successful Website
One of the first steps of creating a new website, or updating an existing one is considering your SEO. It may get quite technical but the rule of thumb is to get your keywords right. Do some keyword research into your industry and your competitors and find out what keywords and alternative keywords need to appear on your site.
Keywords are something that will be regularly changing too. Yes, in some cases, you will have your foundation words. If you are a pet retailer, for example, keywords like cat food, dog food, and pet food will be standard, but you need to keep trends in mind and what people will be searching for at different times in the year.
You will also need to consider your local SEO. If you are servicing a specific area, like Orange County, for example, you will need this to reflect in your site. Make sure the area pops up several times and link it into your keywords to make it as organic as possible. “Affordable dog food in Orange County” will be a winner, for example. You can also consider hiring an Orange County SEO agency if all of this sounds too complicated to do by yourself.
Review Your Customer Journey
The next thing to look at is the journey that your customers will be taking through your site. Where will they enter, how do they interact with you and how do they get through the sales funnel?
One of the most important aspects of the customer journey is your touchpoints. Your customers might want to interact and engage with you at various stages during the journey. Some might have questions or need more information on products on some of the landing pages. Others might want to contact you by phone to sort out a problem, you will need to offer a variety of solutions throughout the entire process.
One of the most successful options to include on your site is chatbots and online helpdesk options. Luckily, these are not too difficult to integrate on your site, and you will simply have to manage them. If you are on WordPress, for example, you can pick a WordPress helpdesk plugin that suits your needs and assist your customers. Most sites have seen a drastic increase in conversions thanks to this feature.
Create High-Quality Content
Now, we have mentioned SEO and keywords in the first point, but let’s focus more on the content that appears on your site. You must keep in mind that the more content on your pages, the more you can rank with Google. But, make sure that your content is not only focused on Google, but also on your customer.
Ensure that your content is informative, educational, simple to read and understand, and explains your products and services simply. You will want to be convincing your customer to buy from you because they feel like they can trust you and that they know they will be buying good products.
Make sure each landing page has enough copy and description to sell your products. If you are working on a product page, go into detail about the products. What are they buying? What is the quality like? What do other customers say about the product? Allow reviews and other customer comments. This will not only increase your keywords and content, but it will make new visitors feel more at ease about buying your products.
Don’t Forget Your Metrics
Numerous companies forget about this factor, but it is certainly a key part of managing and running a successful website. How do you know if your website and marketing are working without watching the metrics? Luckily for you, there is a free tool, Google Analytics which helps you understand what is happening with traffic on your site.
You can track the traffic coming into the site, where it goes, how it behaves, where it bounces and how much actually converts into sales. It is a great way to know what is working and what isn’t, especially if there is a problem on one of your landing pages.
If you notice that one page, in particular, has a high bounce rate, you can go and see if there is an error on it.
Conclusion on Creating a Successful Website
One of the top pieces of advice is to keep your customer in mind at all times. What do they want to see on your site? What does their journey look like? Create what they want to see.