4 Critical Technical SEO Tips Every Startup Should Know

Technical SEO can be excellent when optimizing your website for search engines. If you are a startup, understanding this will give you a significant advantage against your competitors, primarily when focused on performance, ranking, and the overall user experience. This guide will cover four critical technical SEO tips you need to know, as should every other startup.

Once you understand this, you can utilize these tips more. They will work for not only one website but also another. Let’s get started with what you need to know right now.

1. Optimize for Mobile Devices

First, it’s important to note that many people use mobile devices more than ever. Here’s the crazy part: more than 310 million smartphone users live in the United States—almost the entire population of the country. That also tells you that optimizing for mobile devices will be more critical. If you’re unsure where to begin, you’ll want to consider a Chicago-based SEO agency to provide you with insights and guidance on ensuring your website is mobile-optimized.

So, how do you optimize for mobile devices? Implementing a responsive design is always a good idea, so your site will automatically adjust to fit any screen size. This includes screens for smartphones, tablets, and even Chromebooks. An SEO agency will also help you with tips on how to optimize images in other media so they load faster on a mobile device. Finally, they highly recommend that you test your site on mobile devices regularly to ensure that it performs well.

2. Create a Clear and Logical Site Structure

Next, let’s focus on your site’s structure. It’s one of the first things a search engine and user will notice whenever they visit your website. Making sure it’s clear and logical will make it easier for both. For example, a search engine will crawl and index your site. You’ll consider organizing the higher essential contents using clear categories and subcategories to ensure it’s easier for them.

Remember to utilize a site map, as it will allow search engines to navigate the site more efficiently. Please update it regularly and submit it to the search engines. This will help with overall rankings on Google and other popular search engines like Bing. Lastly, it’s important to strategically Implement internal links on content so you can distribute link equity across the entire site while improving user navigation.

Also, a clear and logical site structure will ensure that your website is legitimate. Compare it to fake websites that will have one that will look like a complete mess.

3. Secure Your Site with SSL

Without an SSL certificate, many people will bounce from your site. To the trained eye, it indicates that the website is safe and secure. An SSL certificate will be essential to encrypt data and secure your site entirely. When you do this, it will improve the search engine rankings and will favor you over your competitors.

It will also ensure that you comply with any regulations depending on your industry. It’s essential to ensure which laws apply to your industry or startup so you can easily comply by implementing an SSL certificate. Failure to do this can lead to possible legal repercussions.

4. Enhance Page Speed and Performance

The page speed will be critical for search engines and the user experience. If it loads slowly, the bounce rates will be very high. Not to mention, the user satisfaction will be poor. To improve the page speed, optimize the images and videos by compressing the media files, which will help speed up loading times without sacrificing quality. Consider cleaning up and minifying your CSS, JavaScript, and HTML files. All of which can be used to reduce page size and loading times.

 Last but not least, you should consider browser caching. This allows you to store files locally while reducing the need to download them every time a user stops by your site.

Final Thoughts on SEO Tips

We hope this guide has helped ensure you address the critical technical SEO needs as soon as possible. As a startup, you’re looking to build a trusting base of customers. They need to find you easily through a Google search to become part of the traffic flow your website needs.

Be sure to make your website secure, fast, and user-friendly. If you can do this, you should be fine attracting your target traffic, who will eventually become your paying customers or clients.