Unleashing the Power of Customer Advocacy: Key Strategies

Customer advocacy is one of the most effective tools companies can use to increase their customer base and build loyalty. It involves customers actively promoting a company’s product or service through word of mouth or online reviews. This kind of promotion can be incredibly valuable, as it comes from a trusted source and has the potential to reach a large audience.

To achieve this, organizations must consider having customer advocacy programs in place. According to statistics, these programs lead to a 16% increase in customer lifetime value, and companies with such strong programs see a 40% increase in referral business and a 35% higher retention rate.

With the right tactics and reliable customer advocacy software tools, you can create personalized and targeted experiences, leading to increased customer loyalty. Below we share the best strategies to harness your customers’ strong voices to drive growth and attract new customers to achieve this.

The Difference between Customer Advocates and Referrals


The distinction between referrals and advocates isn’t always obvious. They’re both satisfied customers who’ve agreed to tell their stories on behalf of your business through videos, blogs, or other engagements. Referrals, for instance, are specific recommendations passed on by satisfied customers to their family, friends, and acquaintances.

Customer advocates, however, engage in strategic relationships and participate in promotional activities that are mutually beneficial. Advocates are a powerful form of influence and persuasion. When customers experience top-quality products, assistance, and services, they form bonds with the brand. This bond is strengthened when companies put customer-centricity as the cornerstone of their strategy, and cater to customers’ demands. 

Companies benefit from the candid feedback of customers on their products and services, which helps them grow their business. Customers, on the other hand, benefit from building their social capital by raising their professional profile and extending their network.

Prepare to Tap Potential Customer Advocates

In this day and age, negative testimonials are more likely to be shared than positive ones, and to make matters worse, these negative reviews tend to stick. However, even if criticism cannot be avoided, with careful planning when identifying an advocate you can control the engagement of your customers for a more positive outcome.

Identifying a Customer Advocate

Many businesses have loyal and happy customers who have not been fully capitalized. A good first step would be to start exploring these strategic customers who have an interesting story to share. Many companies use surveys to gain insights into customer sentiments. In addition, account managers often turn out to be the best people to identify passionate advocates.

Aligning Cross-Functional Teams

Aligning yourself with internal stakeholders, such as account managers, service providers, delivery teams, other customer-facing teams, public relations, and marketing, can be a great way to get their help in pursuing customers to become advocates and allow for the smooth execution of your advocacy program. Keep in mind that securing an executive sponsor can also strengthen your request.

Customer Meeting

Learn everything you can about the customer’s business, their journey, and the experience they have had with the products and services of your organization, before meeting them for the first time. Explain the benefits of the program to the customer during the meeting. 

Detailing how the mutually-beneficial partnership promotes the customer’s personal and professional branding, the opportunities to expand the network, and the way they become the trusted information source on the market can help you secure their commitment and loyalty. Also, make sure to discuss how the customer can take part in a variety of reference activities.

Get Prepared For A Reference Activity


As a company, you should partner with your customer to ensure the content is presented in the best interest of both parties. The prep session can be optimized by gathering key metrics and KPIs in advance. The customer can provide feedback by sharing the narrative or presentation with them. This will allow an honest and open dialogue. 

Understanding the advocates’ presentation and the topics they want to discuss, and engaging them consistently, will help you plan future and current activities. Researching if they have ever contributed to the company’s previous reference activities will also help you understand their voice, attitude, and enthusiasm for the program.

Demonstrate Gratitude

It’s important to remember that the customer may be promoting your brand voluntarily, but they do so out of respect for your company and your products. You cannot take the customer for granted. Even the simplest, yet most authentic expression of gratitude can help build trust and loyalty between you, your business, and your customer.

Final Thoughts on Customer Advocacy

Every customer is different and they may have different abilities and skills. A company may have many employees, but certain people at the customer’s organization are positive about your products and services. The most important factor in purchasing decisions is word of mouth, and advocates have the greatest influence.

To make an advocacy program successful, it’s crucial to ensure that the program is relevant for the customer and that it is shaped around a well-designed and strategic plan. This will allow them to get value from their participation.

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Why You Must Invest In Video Production For Digital Marketing

digital marketing

You have a target audience, but do you have the power to tell compelling stories that will lead to conversions? The tough competition in effective digital marketing requires outside-the-box thinking. However, your success is determined by your approach to it.

For that, you need to invest in quality video production. And below, we will go into more detail on why quality video production is adequate.

Capturing your prospect’s attention

Everyone is doing video content marketing. Captivating your audience can be challenging, considering the tons of videos online. However, quality content delivered by a proficient video production in Arizona can help your business stand out.

Imagine going through a social platform; then you stumble upon a beautiful, short, professionally edited video that relevantly tells you about a product or service narrative. It’s sure to leave a positive impression that may fuel engagement and brand recognition.

Improving your brand’s credibility

Given how digital marketing competition, you need to come out as credible. A low-quality video will plant skepticism in the minds of your prospects. That’s bad for business; you need video content that reflects expertise, relevance, and attention to detail.

Super-quality videos boost your prospect’s confidence, whether displaying customer testimonials, product adverts, or brand stories. They signify that you are committed to high business standards.

Promoting engagement and emotional connect

Video content marketing is effective in forming ties with potential customers. And so, quality video production typically incorporates captivating visuals and auditory elements like music and voiceovers.

Such features allow you to connect with the audience at a deeper level. It gets better; an engaged viewer will even share your video content. This expands its reach and impression on a larger scale and promotes your brand’s visibility.

Increasing Conversion rate

After investing in high-quality video production for digital marketing, all that is left is a call to action. Once your audience is engaged, they will be prompted to click on the links within the caption that will direct them to your websites.

Statistically, a high-quality video on your landing page can perpetuate an 80% increase in conversions. In the Arizonian market, you can leverage video production Arizona services that may be tailored to compel an audience to purchase, sign up for your newsletters, or take any desired action.


Quality video production boosts your SEO

Quality video production for digital marketing may also improve your ranking on search engine result pages. The show’s quality extends towards using relevant keywords, tags, and video descriptions. All these aspects increase your visibility on search engines and may drive more traffic to your landing page.

  • Narrating with impact: since online users love stories, you must remain relevant. Then, profile your targeted audience and find a way you can tap into their emotions. This will help you to create an engaging video that excites curiosity or memorably delivers solutions.
  • Keep your videos short: No one will spend a whole day viewing your video. It would help if you shortened the long story by going straight to the point.
  • High-quality video and sound: Technical aspects like having a good camera, sound, and lighting equipment matter. Your video needs crisp visuals and clear audio to capture your audience’s attention.
  • Understand your audience: Research your preferences, interests, and pain points. Then, customize your videos to their needs to foster engagement rates.
  • Include a call to action: Your call to action on a digital marketing video should compel the viewers to visit your web, subscribe to your channels or newsletter and even make a purchase. So, it has to offer seamless transitioning from video watching to taking action.

Conclusion on digital marketing

As the digital marketing competition grows, high-quality video production is no longer a luxury but a matter of urgency. It gives you room within the challenging digital marketing and helps you to have a fair share of the marketplace audience conversion.

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6 Virtual Tools Revolutionizing the Rental Market

In the relentless pace of today’s world, finding a new rental home can be an arduous journey. Endless property viewings and mountains of paperwork can test even the most patient souls. That said, technology is rapidly reshaping the rental market in ways we never could have imagined. The advent of virtual tools has ushered in a revolution that empowers us to discover, explore, and secure rental properties with unparalleled ease and efficiency. 

Wish You Were Here: Virtual Tours Redefining Reality

Gone are the days when we trudged from one property (and neighborhood) to another, hoping to stumble upon our ideal abode. Virtual tours have taken center stage, allowing us to explore potential rental properties without leaving the comfort of our trusty recliner.

These immersive experiences offer a lifelike, 360-degree view of every nook and cranny, granting us the power to scrutinize every detail effortlessly. From the enchanting creak of wooden floors to the allure of dazzling granite countertops, it’s all there for our eager eyes to behold; no more exhausting footwork; rental property reality is at our virtual fingertips.

A Step Further into the Future: A Virtual Reality Experience


While virtual tours offer a realistic view of a property, Virtual Reality (VR) takes it to a whole other level of immersion, exploring every room as if you are standing in them, and even sensing the atmosphere as if you were physically there. VR technology allows renters to truly experience a space and get a feel for what it might like to be there in person. It’s a game-changer for both renters and investors, offering an unmatched level of immersion and decision-making ability. 

Embracing the Future: Virtual Property Management 

Managing rental properties has never been a walk in the park, but virtual tools are helping to make much lighter work of it. Enter virtual property management platforms, serving as comprehensive one-stop shops for property owners to effortlessly handle tenant screening, online rent collection, maintenance requests, and lease renewals. 

These digital wonders streamline processes, automate tasks, and provide a centralized hub for all property-related activities. Landlords can now keep their fingers on the pulse of their investments without breaking a sweat, and renters benefit from the vastly increased efficiency just as much.

Simplifying the Maze: Streamlined Applications

Once we have found our dream dwelling, the next hurdle often involves navigating a treacherous maze of paperwork. But again, virtual tools are here to save the day, revolutionizing the application process like never before. 

With just a few clicks and keystrokes, rental applications can be submitted online, bidding farewell to cumbersome paper forms and sluggish mail services. Moreover, with the rise of e-signatures, we can sign on the dotted line without even touching pen to paper.

Building Connections: Enhanced Communication for Lasting Relationships

Gone are the days of playing a frustrating game of phone tag with landlords or anxiously awaiting email replies. Thanks to virtual tools, communication between renters and property owners has undergone a remarkable transformation. Instant messaging platforms and video conferencing tools have become the go-to means of staying connected and fostering meaningful relationships. 

Need clarification on lease terms? Shoot a quick message and receive a prompt response. Want to discuss maintenance requests and check in on who’s responsible for what? Hop on a video call and engage in a face-to-face conversation, all from the comfort of your cozy couch. These virtual communication channels cultivate transparency, efficiency, and trust, ensuring that both parties are on the same page throughout the entire rental journey.

Unleashing the Power of Data: The Investor’s Ultimate Asset


While virtual tools undeniably provide abundant benefits for renters, let us not overlook their profound impact on the investor’s realm. The rental market teems with opportunities, and with the aid of advanced data analytics, investors can make well-informed decisions that may yield substantial returns.

Virtual platforms offer real-time market insights, rental price trends, and even predictive analytics, empowering investors to devise savvy investment strategies. No one has a crystal ball, but we’re getting frighteningly close when it comes to accurately identifying the most promising locations, high-demand properties, and optimal rental rates.

To all the potential investors out there, embrace the virtual realm and equip yourselves with the knowledge necessary to make astute investments that may pave the way for financial success.

Unlocking Rental Market Success in the Digital Age

As we set sail into uncharted territories, virtual tools have transcended mere trends and firmly entrenched themselves as catalysts of change within the rental market. They have revolutionized the way we search for, explore, and secure rental properties, ushering in a new era of unrivaled convenience, efficiency, and boundless opportunities for both renters and investors.

Whether it’s virtual tours that transport us effortlessly or virtual reality experiences that immerse us in our future homes, these technologies have reshaped the rental landscape beyond our wildest dreams.

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A Short Guide To Lean Production and Lean Manufacturing

Are you aiming to cut costs, improve quality, and increase productivity in your small to medium sized business? Then lean manufacturing might just be what you’re looking for. But what exactly does it involve, and how can you ensure its success in your new or senior organization?

In this article, we break down this powerful approach, exploring its principles, benefits, potential challenges, and how to measure its impact. In our rapidly evolving world of business, staying lean could boost your bottom line. What’s more, it can increase employee happiness.

What is Lean Manufacturing?

Lean manufacturing, also known as lean production, is a methodology that emphasizes eliminating waste while delivering quality products on time at minimum cost.

It’s a philosophy that originated from the Japanese manufacturing industry, and the principles can be applied to any production process. The goal of lean manufacturing isn’t just about eliminating waste; it’s also about utilizing resources efficiently and creating quality managers.

What are the 5 Principles of Lean Manufacturing?


Lean production works on 5 principles. All of these principles work to eliminate waste and improve efficiencies. By implementing these principles, businesses can streamline operations.

Here are the 5 key principles of lean manufacturing:

  • Specify Value: This principle emphasizes identifying the actual value from a customer’s perspective. This is crucial because what you might think is valuable might not be seen as such by your customers. 
  • Identify the Value Stream: This is about mapping out every necessary step to bring a product or service from start to finish. Identifying the value stream helps prevent unintentional waste in production processes.
  • Create a Smooth Flow: Once you have identified the value stream, next is creating a smooth and consistent process flow without interruptions or delays. These breaks can increase costs, reduce efficiency and hamper your ability to deliver on time.
  • Establish Pull: Rather than pushing products onto your customers, lean manufacturing recommends establishing a ‘pull’ system where products are only made when there’s customer demand for it. This helps avoid overproduction and excess inventory.
  • Pursue Perfection: The final principle focuses on continual improvement with no end point in sight. Each day offers an opportunity for more refinement in the process.

All lean manufacturing strategies will follow these principles, regardless of your industry.

10 Strategies for Reducing Waste in Lean Manufacturing

Lean manufacturing utilizes strategies that help businesses do everything in their power to reduce waste. And with the help of technology, lean production is more accessible than ever.

Here are the 10 strategies for reducing waste in lean manufacturing:

  1. Implement a Pull System: A pull system refers to a method of production where a business responds to customer demand. This reduces the amount of access inventory.
  2. Incorporate Just-in-Time (JIT) Manufacturing: A JIT system encourages making only what’s needed when it’s needed and in the right quantity.
  3. Utilize Automation: Automation can reduce human error, streamline processes and increase production speed while reducing costs by cutting unnecessary labor hours.
  4. Try a Gemba Walk: Gemba walks allow managers to observe the actual work process, engage with employees, and gain knowledge about the work process. To do a proper Gemba walk, you’ll need to know what to include in your Gemba walk checklist.
  5. Utilize Kaizen: Kaizen, the Japanese term for “continuous improvement,” focuses on making small, incremental changes that eventually lead to a large reduction in waste.
  6. Understand Visual Management: This system is a way to display information in a visual format. This makes it less likely that employees will misinterpret your message.
  7. Standardize Your Work Processes: Establishing standard operating procedures helps reduce errors and unneeded variability from manufacturing processes.
  8. Empower Employees: Encourage an open culture where each employee feels empowered to recognize waste and suggest changes. 
  9. Use Quality Management Tools: Tools like Six Sigma and Total Quality Management (TQM) focus on quality control which helps reduce defects, a significant form of waste.
  10. Use Root Cause Analysis: This analysis method seeks to identify the root cause of the problem. When the root cause is addressed, the problem is less likely to reoccur.

Implementing lean production and lean manufacturing into your business can offer a wide range of benefits. But to ensure you don’t get the negative, you’ll need to adopt our strategies.

What are the Benefits of Lean Manufacturing?

When you implement lean manufacturing principles, your business stands to enjoy a wealth of benefits. It all starts with improved efficiency by eliminating waste and streamlining operations.

Lean Manufacturing Frees Up Capital 

Overproduction and excess inventory tie up capital that could be better utilized elsewhere. By focusing on a demand-driven model, lean manufacturing frees up capital for other investments. This approach breeds flexibility, supporting businesses in meeting changing market demands. 

Lean Manufacturing Reduces Errors and Defects

As quality improvement is an integral part of lean manufacturing, it doesn’t only cut costs; it also enhances customer satisfaction. By systematically reducing errors and defects, you ensure your products stay consistent in quality that customers can trust.

Lean Manufacturing Is Future Focused


Lean isn’t only about improving the present; it’s also forward-focused. Continuous improvement is ingrained in the methodology’s DNA, as there’s always room for refinement and development. It’s this drive for perpetual progress that provides long-term competitive gain for businesses.

Lean Manufacturing Increases Employee Morale 

Employee morale can dramatically improve under a lean manufacturing system because they’re empowered to contribute ideas and take ownership of processes they understand. Workers feel more engaged when their voices are valued, which results in higher employee satisfaction. 

In a competitive global market where customer expectations continue to rise, embracing lean practices will help keep your business responsive, efficient, and ahead of the curve.

How to Measure the Success of Your Lean Strategy

Now that you know what lean production and lean manufacturing is, it’s time to understand how to measure the success of your strategy. To do this, you need to determine objectives that align with your company’s broader goals, then translate these into key performance indicators (KPIs).

These KPIs could include specific percentages for reducing waste, reducing lead time, or improving product quality. Once KPIs are known, continuously monitor and measure them.

This gives you an idea if your lean practices are yielding desired results and where there may be areas for improvement. You can also assess employee satisfaction and engagement levels as part of this measurement process. And don’t forget about your customers. Increased customer satisfaction levels often show that your organization has become more efficient.

Keep in mind that the successful implementation of your strategy relies on consistency rather than instant improvements. That’s why you should track your strategy over the next few months.

In Conclusion… 

The benefits of adopting lean production and quality management practices are numerous.

Your journey towards a leaner, more efficient organization can start today. It might seem daunting at first, but step by step, it will help you achieve sustainable growth while staying competitive in a rapidly evolving marketplace.

So why wait? Begin by identifying areas of waste and assessing your current procedures, then gradually embed lean principles into your operations.

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Unravelling UK Overtime Pay: How It’s Calculated on Payslips

For UK employees, navigating the complexity of overtime compensation may be a difficult undertaking. Overtime pay might appear to be a mystical domain, from grasping the computations to understanding pay slips. However, it is critical to understand the complexities of overtime pay in order to receive adequate remuneration for your efforts.

Calculation of Overtime Pay

To begin, determine the regular hourly rate, which will serve as the benchmark for determining overtime compensation. This rate indicates the employee’s hourly wage during typical working hours. For example, if an employee’s normal hourly wage is £10 per hour, this number becomes the starting point for calculating overtime compensation.

After determining the normal hourly rate, the next step is to determine the overtime rate. In the United Kingdom, overtime hours are paid at a greater rate than normal hours. Overtime pay is generally 1.5 times the regular hourly rate. In the preceding example, the overtime rate would be £10 x 1.5 = £15 per hour.


Overtime compensation for a certain period is calculated by multiplying the number of overtime hours worked by the overtime rate. If an employee works 5 hours of overtime every week, their overtime compensation would be £15 x 5 = £75.

It should be noted that specific circumstances may necessitate revisions to the overtime rates. Weekends, public holidays, and night shifts may result in varying charges. Employees and employers should check the employment contract or applicable rules to identify the right overtime rates for specific situations to ensure correctness. 

Factors Influencing Overtime

Number of Overtime Hours Worked 

Extra hours spent outside of regular paid time can have a major influence on an employee’s income. Overtime compensation is determined by the total amount of work done beyond the planned hours, which is generally more than normal pay.  

Employers may try to limit the amount of extra hours workers can work as a cost-cutting measure. Employees who rely on overtime compensation for a large percentage of their income, on the other hand, may become dissatisfied and disengaged as a result. 

Collective Bargaining Agreements 

Mutual bargaining arrangements are negotiated agreements between employers and labor unions. These agreements lay forth all salary-related restrictions, including overtime compensation. The length of these conversations is determined by industry standards and the objectives of the organization. 

Extra compensation is governed by comprehensive requirements in collective bargaining agreements, such as hourly rates, qualified employees or positions, how many hours qualify for extra payments, and more. Employers must follow these regulations in order to prevent confrontations with their employees’ unions. This contract assures that both parties profit from appropriate working conditions. 

It is fairly uncommon for these agreements to include topics other than cash, such as job security and workplace safety. This agreement also provides proactive methods to preserve excellent connections between management and employees while preventing any potential future issues based on unique company conditions or economic developments. 

Reflecting Overtime Pay on Your Pay slip

Breakdown of Regular and Overtime Hours Worked 

Your pay stub shows the normal and extra hours you worked, which earn you separate pay rates. This breakdown includes your usual hours as well as any extra time spent, ensuring that all of your time-related activities are accounted for on the record. 

The usual hours part of your pay slip should specify the normal labor accomplished within defined shift periods to avoid employers from compensating employees for less effortful or skilled activity. The overtime hours portion should include extra or unplanned labor performed outside of usual working hours, together with a higher rate of remuneration. 

It is critical to review this breakdown each pay period to verify that salary estimates are accurate and that potential complaints are handled as soon as possible. Furthermore, tracking overtime compensation provides an accurate picture of each employee’s level of involvement, which is important for defining performance goals and developing employee benefit packages. 

Deductions and Taxes on Overtime Pay


Understanding the deductions and taxes on profits over your usual income is critical when it comes to remuneration for extra labor. Overtime compensation, like regular pay, is subject to various taxes, including income tax and national insurance. Additionally, your employer may take from your overtime pay any appropriate employee benefits or retirement plan payments.

Your pay slip must precisely represent these deductions and taxes, providing transparency and the proper distribution of cash to each item.

Overtime pay is qualifying earnings that must be included in both taxable income computations and social security income credits, unlike other kinds of remuneration such as bonuses, commissions, or profit sharing.

As a result, it’s critical to keep track of all of these factors when estimating your real profits from working extra hours outside of your normal daily routine.


Businesses may ensure they are following labor laws and treating their employees fairly by demystifying the calculations involved and understanding how it is represented on paystubs.

Meanwhile, employees may be comfortable that their efforts are being adequately paid. Clear communication and openness in this area can assist to create a positive work environment and contribute to a company’s overall success.

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Consolidating HR Budgeting Management with Agile HR Software

HR software

Human Resources (HR) departments are under growing pressure to optimize their operations and properly allocate resources. HR budgeting and spending management stand out as critical factors in accomplishing organizational goals in the different areas that require careful consideration. Historically, these operations have been time-consuming and inefficient, hampered by human computations, spreadsheets, and fragmented systems. However, with the introduction of agile HR software, a game-changing answer has arisen.

Consolidating HR planning and spending management with agile HR software has proven to be a game changer for forward-thinking organizations, and here’s how: 

Key Features of Agile HR Software for Budgeting and Expense Management

Data Visibility in Real Time and Automated Workflows

Agile HR software provides HR professionals with instant access to accurate and up-to-date financial data. This real-time visibility allows for informed decision-making and facilitates proactive budget planning and expense management.

By automating manual and repetitive tasks, it eliminates the need for laborious spreadsheet calculations and reduces the risk of errors. This feature enables HR teams to save time, improve efficiency, and focus on strategic activities.

Budgeting, Forecasting, and Tracking Expenses


Human resource management software allows for detailed budget planning and forecasting. It enables human resource professionals to effortlessly establish, alter, and manage budgets by utilizing historical data, performance metrics, and scenario analysis. This capability enables businesses to connect their HR spending with business goals and make data-driven choices.

It allows HR teams to track expenses, compare them to budgeted amounts, and find cost-cutting options. This tool guarantees improved financial management by enforcing spending restrictions, automating approvals, and creating expenditure reports.

Collaboration and Approval Workflow

HR software makes it easier for HR experts, department managers, and stakeholders engaged in budgeting and expenditure management to collaborate. It facilitates transparency, accountability, and a faster process by providing a centralized platform for communication, document exchange, and approvals.

The software may interact with current financial systems and accounting software to streamline HR budgeting and spending management. This connection facilitates data transfer, saves duplication of work, and assures correctness and consistency across platforms.

It enables human resource professionals to produce detailed reports, visualize budget performance, spot trends, and obtain insights into cost causes. These analytical tools aid strategic decision-making and allow for the ongoing development of budgeting and spending management systems. 

Best Practices for Implementing HR Software for Budgeting and Expense Management

Define Clear Objectives

Define the aims and goals of deploying HR software for budgeting and spending management in great detail. Determine the precise issues you want to solve, such as increasing efficiency, accuracy, or cost control. Setting specific objectives allows you to steer the installation process and assess the software’s performance.

Conduct a Needs Assessment

To understand your organization’s particular needs, do a detailed needs assessment. In order to acquire insights and identify pain areas, important stakeholders such as HR professionals, finance teams, and department managers should be included. This examination will assist you in selecting the best HR software solution for your organization’s needs.

Choose the Right Software

Select an HR software solution that meets your budgeting and expense management requirements. Consider factors such as scalability, integration capabilities with existing systems, user-friendliness, and vendor support. Request demos, evaluate different options, and involve end-users in the decision-making process.

Plan for Data Migration

Choose a system that satisfies your budgeting and cost management needs. Consider scalability, integration possibilities with current systems, usability, and vendor support. Request demos, compare choices, and include end users in the decision-making process.

Plan for data migration carefully if you are shifting from outdated systems or manual methods. Ensure that historical data, personnel information, budget records, and spending data are transferred appropriately to the new platform. To ensure data integrity, do extensive data cleansing and verification.

Customize and Configure


Customize the software to fit your company’s budgeting and cost management processes. Align the processes, fields, and reporting features of the program with your individual needs. Use the software’s adaptability to fit your organization’s vocabulary, approval structures, and budget categories.

Provide Adequate Training

Invest in extensive training for the software’s users, including HR specialists, finance teams, and other stakeholders. Ensure that users understand the software’s capabilities, functions, and budgeting and cost management best practices. As needed, provide continuing assistance and refresher training.

Communicate and Engage

All stakeholders should be informed about the benefits and purpose of the HR software installation. Explain how the software will improve procedures, improve decision-making, and help the organization achieve its goals. Employees should be engaged by including them in the implementation process, addressing their issues, and encouraging feedback.

Foster Change Management

Process and workflow adjustments are frequently required while implementing HR software. Implement effective change management measures, including training, assistance, and conveying the software’s benefits. Encourage a positive attitude towards the new system and resolve any change resistance.

Continuous Improvement

Review and evaluate the efficacy of the HR software and its effects on budgeting and spending management on a regular basis. Seek user input and suggest areas for future improvement. Keep up to speed on software changes, new features, and industry best practices.

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Podiatry Tips for Small Business Owners to Thrive

Running a small business is a high-pressure job that can take quite a toll on the physical well-being of entrepreneurs, especially when it comes to their feet health. Podiatry clinics deal with diagnosing and treating foot or ankle ailments, and it plays a crucial role in keeping small business owners healthy and thriving. In this article, we will aim to provide useful tips for balancing work demands and taking care of your feet so that you can stay alert, comfy, and efficient all day long. From proper footwear choices to habitual stretches and exercises – we have got you covered!

Footwear Tips for Small Business Owners: Choosing the Right Shoes for the Job

Choosing the right footwear is essential for small business owners who spend long hours standing or walking. The wrong shoes can cause foot pain, discomfort, and even injuries such as plantar fasciitis. To find the perfect pair of shoes, consider factors such as arch support, cushioning, and material quality.

Invest in high-quality shoes that provide excellent arch support to keep your feet stable and minimize strain on the ligaments. Also look for footwear with ample cushioning to absorb shock and reduce pressure on your feet. Avoid materials such as plastic or vinyl that do not breathe well; instead opt for breathable fabrics like leather or mesh.

Regularly rotate between various pairs of comfortable shoes throughout the workweek to give your feet a break from being in static conditions. This will reduce their risk of injury while keeping you refreshed all day long. By following these simple tips for selecting optimal footwear choices when working at your small business, you can stay healthy while thriving professionally!

Stretches and Exercises to Keep Your Feet Healthy and Energized Throughout the Workday

As a small business owner, it is essential to keep your feet healthy and energized throughout the workday. This can be achieved through simple stretches and exercises that promote blood flow, flexibility, and strength in your feet muscles. Toe curls, ankle rolls, calf raises, and foot massages are some effective techniques to help you maintain good foot health.

Additionally, selecting comfortable footwear that fits well and supports your arches can make a significant impact on how your feet feel at the end of the day. Avoid high heels or shoes with narrow toe boxes as they can cause pain or discomfort over time. Instead, opt for cushioned soles with ample room for toes to wiggle freely during movement. By incorporating these tips into your daily routine, you can reduce foot fatigue and prevent potential injuries that may hinder business operations.

Common Foot Problems Faced by Small Business Owners and How to Address Them



Small business owners face a variety of foot problems, from uncomfortable shoes to overuse injuries caused by standing or walking for extended periods. Wearing the wrong footwear can lead to painful conditions such as plantar fasciitis, while repetitive strain injuries like heel spurs and metatarsalgia are common among those who stand or walk all day on hard surfaces. Ignoring these issues can result in lost productivity and increased medical costs.

Thankfully, small business owners can address these challenges with some simple strategies. Choosing supportive shoes with good arch support and cushioning is essential for reducing foot pain and fatigue. Orthotic inserts can also be helpful in distributing pressure evenly across the feet and reducing stress on sensitive areas. Regular stretching exercises that target the calves, Achilles tendon, and toes are another effective way to prevent foot problems before they become chronic issues that require treatment from a podiatrist or physician. Making these small changes today could help protect your feet’s health so you’ll thrive on tomorrow’s work!

The Importance of Regular Podiatry Check-Ups for Small Business Owners: Prevention is Key to Long-Term Foot Health

Regular podiatry check-ups are essential for small business owners to prevent long-term foot problems. The nature of running a small business often requires prolonged periods of standing or walking, leading to pressure and stress on the feet and ankles. Neglecting foot health can lead to painful conditions such as plantar fasciitis, bunions, or heel spurs that could significantly impact work productivity and quality of life.

Prevention is key when it comes to maintaining good foot health. Regular podiatry check-ups help identify any potential issues before they become severe by assessing gait patterns, examining skin and nails for infections or lesions, diagnosing injuries due to repetitive movements in the workplace or sports activities. As part of routine care, podiatrists also advise on proper footwear choices and provide custom orthotics tailored explicitly to an individual’s unique needs to enhance comfort while mitigating future complications.

Therefore, for small business owners looking forward to staying productive over extended periods without experiencing chronic pain induced by their line of work need regular visits with a trusted podiatric professional.

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Top 9 Tips For Forming A Business Partnership


Starting a business is an exciting prospect but one that also comes with several risks and challenges. Investing in a business partnership can be an effective way to spread the risk and share the benefits of a venture. Still, it’s important to enter into such an arrangement with care and have a solid understanding of your rights and legal protections.

Whether you are in the process of forming a comprehensive partnership agreement or considering it for your business, here are the top 10 tips to consider when forming a business partnership:

What Is A Business Partnership?

Before we dive into these tips, it’s important to define what a partnership is. A business partnership is an arrangement between two or more individuals who agree to jointly own and operate a business. Each partner typically contributes money, property, labor, or skill to the venture and shares in the profits and losses of the business.


In the US, the main type of partnership used for businesses is the general partnership, which requires all partners to be personally liable for any debts and obligations of the business. There are, however, other partnership options, and these include: 

Limited Partnership

A Limited Partnership (LP) is similar to a general partnership, but it requires at least one partner (the “general partner”) to be personally liable for the business’s debts and obligations. The other partners (the “limited partners”) are not personally liable. 

Limited liability partnership 

A Limited Liability Partnership (LLP) is similar to an LP, except that all partners are not personally liable for the debts and obligations of the business. It should be noted that not all states permit the formation of an LLP, and this may be limited to certain professions, such as accountants, doctors, and lawyers. 

Which Is Best For My Business?

When deciding which type of business partnership is best for your business, it is important to consider the implications of each option. Consider what type of liability protection you need, whether you want to limit the personal liability of any partners, and how much control each partner should have. Some of the main factors that are likely to play a role in your decision include: 

The size of your business 

One of the main factors to consider is the size of your business. Generally, a general partnership is best for smaller businesses with fewer partners, whereas a limited partnership or LLP is better suited for larger businesses with multiple partners. 

The level of control you want 

Another factor to consider is the level of control you want each partner to have. In a general partnership, all partners typically have an equal say in how the business is run, but in a limited partnership or LLP, this may be restricted. 

Tax implications

Finally, it’s important to consider any tax implications associated with each option. Generally, all partners in a general partnership are taxed on their share of income from the business, whereas a limited partnership or LLP allows for some partners to be taxed differently than others.

It is a good idea to seek advice from a tax professional or attorney before deciding which type of business partnership is best for your particular situation. 

Top 9 Tips For Forming A Business Partnership

Now that we have a better understanding of just what a partnership is, it is time to consider the tips you need to know to ensure the success of your business. 

1. Put everything in writing 

A written agreement is essential for documenting the terms of your partnership and providing legal protection if needed in the future. Consult an attorney to provide you with a detailed and binding contract that outlines each partner’s rights, responsibilities, and contributions.

2. Set clear roles and responsibilities

It is important to establish clear roles and responsibilities for each partner to avoid any confusion or misunderstandings. Each partner should have an understanding of their individual duties, how they fit into the overall operations of the business, and how decisions are made. This can help ensure that everyone is on the same page and prevent disagreements from arising.

3. Establish performance expectations

It is important to set specific expectations for how you will measure the performance of your business. This could include profit margins, customer satisfaction, or any other metric that could indicate the success of your venture.

Take time to ensure that each partner agrees on the metrics that will be used to assess performance and that everyone is aware of their responsibilities to meet these expectations. 

4. Create a decision-making process 


It is essential to decide how decisions will be made for the business and document this process in writing. Include provisions about who has decision-making authority, how disagreements will be resolved, and how the partners will communicate about decisions. 

5. Develop a plan for dispute resolution 

Disagreements will inevitably arise in any business partnership, and it is vital to plan ahead for how you will handle disputes to minimize disruption to your operations. This could include using a mediator, arbitration, or other dispute resolution process. 

6. Set up financial controls 

Each partner should clearly understand the financial controls in place to ensure accountability and protect the business. This could include setting up separate bank accounts for each partner or having an outside accountant or auditor review financial records. 

7. Establish an exit strategy 

Make sure you plan and agree upon an exit strategy should one of the partners need to leave the partnership – ensure that everyone is aware of the process for buying out a partner or dissolving the business and that there are clear, written provisions in place for how this will be handled. 

8. Review your legal obligations 

It is essential to take the time to review and understand all legal obligations associated with your business partnership, such as tax requirements, licensing, and insurance. An attorney can help ensure that you are aware of your obligations and that you have taken the necessary steps to protect yourself legally.

9. Set up regular check-ins 

Finally, it is crucial to set up regular check-ins so all partners can stay informed and engaged. This could involve regular weekly meetings or quarterly reviews, depending on your particular situation. This is a great way to ensure that everyone is staying on track, discussing any issues that may arise, and helping the business continue to grow.

Final Thoughts

A business partnership can be a great way to get your business off the ground, but it is important to ensure that all partners are fully informed and engaged. With our tips, you will be well on your way to forming a successful business partnership and ensure that you are legally protected as your business continues to thrive.

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How to Build an Online Store: 5 Business Keys to Success

In the dynamic and continually evolving digital marketplace, establishing a successful online store remains both an art and a science. The intersection of strategic planning, technological understanding, and innovative marketing techniques paves the way to e-commerce success. While the allure of the virtual storefront is increasingly irresistible in our hyperconnected world, the road to building an effective online business is paved with careful considerations and informed decisions.

This comprehensive guide aims to navigate you through the key steps in creating an online store that not only meets your business objectives but also resonates with your target audience. By adhering to the five essential business keys to success – defining your business strategy, selecting the appropriate e-commerce platform, customizing your online store, integrating advanced features, and developing a robust marketing strategy – you can build an online retail presence that is both profitable and sustainable.

Key #1: Defining Your Business Strategy


Charting the course of your e-commerce journey begins with a well-articulated business strategy. It serves as the foundation upon which the entire edifice of your online store will be built. The components of this strategy include identifying your niche, understanding your target audience, and developing your unique selling proposition.

Identifying Your Niche

Your niche is the specific market segment where your products or services best fit. It’s about focusing on a segment that has been under-served or not yet discovered by the competition. Identifying the right niche requires extensive market research, competitor analysis, and customer preferences understanding.

Understanding Your Target Audience

Understanding your target audience is crucial in defining your business strategy. This understanding allows you to customize your offerings and communications to match their preferences, needs, and behaviors. It includes demographic information, psychographic details, and their online habits.

Developing Your Unique Selling Proposition

Your unique selling proposition (USP) sets you apart from your competition. It’s what makes your products or services unique, and why your customers should choose you over others. A well-defined USP takes into account your strengths, your competitors’ weaknesses, and the unique benefits that only you can provide to your customers.

Key #2: Choosing the Right E-commerce Platform

Your choice of e-commerce platform is a critical factor that can make or break your online store’s success. It should provide the necessary functionalities and be flexible enough to grow with your business.

Overview of Popular E-commerce Platforms

There are several e-commerce platforms available today, each with its strengths and weaknesses. These include popular choices like Shopify, WooCommerce, Magento, Shopify Plus, BigCommerce, Squarespace, among others.

  • Shopify is a fully hosted e-commerce platform known for its ease of use, robust security, and comprehensive customer support. Its flexibility allows both small businesses and larger enterprises to build their stores according to their unique requirements.
  • Shopify Plus is an advanced solution offered by Shopify for high-volume merchants and larger businesses. It provides more customization options, advanced features, and dedicated support to handle larger-scale operations.
  • BigCommerce offers a diverse range of built-in features and customization options. It is designed to support businesses of all sizes, providing scalability for growth and is especially renowned for its strong SEO performance.
  • Magento, now Adobe Commerce, is a powerful platform designed for large enterprises. It offers extensive features and customization options but requires significant technical expertise and resources.
  • Squarespace is known for its visually appealing, designer-quality templates, making it an excellent choice for businesses that prioritize aesthetics and branding. It’s user-friendly and best suited for small to medium-sized businesses that need a balance between functionality and design simplicity.
  • WooCommerce is a free WordPress plugin, best suited for small to medium businesses. It offers complete control over your store’s functionality and design but requires some technical knowledge to get the most out of it.

Factors to Consider When Choosing a Platform

Choosing the right platform requires considering several factors. These include the cost, ease of use, scalability, available integrations, security features, and customer support availability. Your choice should align with your business strategy, target audience, and your technical capacity.

Key #3: Building and Customizing Your Online Store

Once the e-commerce platform is chosen, the next step is constructing and customizing your online store. This phase entails creating an attractive storefront, detailed product listings, and configuring payment and shipping options.

Storefront Design

The storefront is your customers’ first impression of your business. Aesthetics matter. Ensure the design is clean, engaging, and responsive to different devices. It should reflect your brand’s identity and be easy for visitors to navigate.

Product Listings

Each product listing should be detailed, with high-quality images and engaging descriptions. Clear, informative, and SEO-friendly product descriptions can enhance discoverability, while high-quality images help convey the quality and features of your product.

Payment and Shipping Configuration

Your store should offer a range of secure payment options to cater to different customer preferences. Also, clearly outline your shipping policies, delivery times, and costs. This transparency helps build trust and set customer expectations, thereby reducing cart abandonment rates.

Key #4: Integrating Advanced Features for Enhanced User Experience

Elevating your online store involves integrating advanced features that enhance the user experience, optimize visibility, and provide valuable data for business improvement.

SEO and Social Media Integration


Optimizing your store for search engines is crucial to increase visibility and attract organic traffic. Similarly, integrating your store with social media platforms can boost exposure and foster a community around your brand.

Implementing Customer Service Solutions

Superior customer service sets you apart in the e-commerce world. Consider integrating live chat support, creating a comprehensive FAQ section, and ensuring a smooth and efficient return process.

Incorporating Analytics for Continuous Improvement

Analytics tools provide essential data on customer behavior and store performance. This data allows for informed decision-making, helping you refine your strategies, improve customer experience, and ultimately increase your store’s profitability.

Key #5: Developing a Robust Marketing Strategy for Your Online Store

A strategic marketing plan is paramount to your online store’s success. Here are three powerful marketing strategies to consider:

  1. SEO and Content Marketing: This involves creating and sharing valuable content that attracts, engages, and converts your audience. Good SEO practices, combined with high-quality content, will enhance your store’s visibility and boost organic traffic.
  2. Social Media Promotion: Utilize social media platforms to interact with your audience, promote your products, and build a loyal customer base. Different platforms cater to different demographics, so choose those most relevant to your target audience.
  3. Email Marketing: Despite the rise of social media, email remains an effective marketing channel. It allows for personalized communication and has a high return on investment. Use it to inform customers about new products, special offers, or company news.

When to Consider Professional Web Development Services

Building an online store is an ambitious task, and sometimes, the complexity of the process might exceed your technical capabilities or time constraints. This is where professionals come in to help.

Advantages of Professional Web Development

Hiring a professional ecommerce development company offers numerous advantages:

  1. Expertise: They possess the technical skills and knowledge, backed by numerous industry certifications, to build a secure, high-performing, and scalable online store. 
  2. Time-Efficient: They can get your store up and running more quickly than if you were to do it yourself, allowing you to focus on other aspects of your business.
  3. Customization: A professional team can tailor your store to your specific needs, ensuring your brand stands out and resonates with your target audience.
  4. Continuous Support: They provide ongoing support and maintenance to ensure your store functions seamlessly as your business grows.

When to Hire a Web Development Company

Consider hiring a professional ecommerce development company if:

  1. You lack the technical skills or time to build your store.
  2. Your online store requires advanced features or custom functionalities.
  3. You’re planning to scale your business rapidly.

Remember, the initial investment can be well worth the long-term gains a professionally built online store can bring.

Conclusion on Building an Online Store

Creating a successful online store involves more than just setting up a website and adding products. It requires a strategic approach, starting with defining your business strategy, choosing the right e-commerce platform, and building your store with the customer in mind. By integrating advanced features, developing a robust marketing strategy, and considering professional web development services when necessary, you’re well on your way to e-commerce success.

The journey may seem daunting, but each step brings you closer to the realization of your online store. As the digital landscape continues to evolve, keeping up with the latest trends and adapting to changes will be essential. By keeping these five business keys to success at the core of your strategy, you’ll be well-positioned to build a thriving online store and embrace the future of e-commerce.

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Setting And Achieving Goals For Your eCommerce Business

ecommerce business

If you run an eCommerce business and you want it to be successful long into the future, then you need to be setting realistic business goals that will drive your company forward. 

You also need to be hitting those goals, of course. There is no point wasting your time talking about what you want to do if you never take positive steps towards actually doing it. 

So no matter how big or small your eCommerce venture, you need to take a proactive approach to setting targets, as well as getting strategic plans in place to achieve those goals. If youre not sure where to begin, we can help. In this guide, were going to look at how to set goals for your eCommerce business and how to reach your individual targets to excel your brand as a whole.

The different types of eCommerce business

Ultimately, every e-commerce business will differ. For example, some will target B2C audiences, while others will offer B2B e-commerce. This means your goals will also differ.

That being said, there are some things that will remain the same no matter what, and there are several basic categories that your e-commerce goals are likely to fall into. These include:

  •       New product or service launches
  •       Branding and repositioning
  •       Revenue targets
  •       Product and profit margins

Keeping this in mind, you can begin to think about the different types of goals you want to set for your e-commerce business. You might also have several different areas that you want to focus on, and well now look at how to do this.

Change your mindset and your behavior 


The first thing you need to do is to change your mindset and your behavior, as you cannot achieve a new goal with the same outdated mindset. Instead, you must understand what you want to achieve in the long term, as well as how to break this down into smaller, more manageable targets that you can work towards to reach your bigger goals. 

Always be SMART about your goals 

You may have heard about the SMART method for goal-setting before, and theres a good reason for that. This is a very helpful and effective way to set your goals. 

But if youre not familiar with this method, SMART stands for specific, measurable, achievable, realistic and timely. 

So every goal you set must have these five characteristics; you must make it as specific as you possibly can at that time whilst ensuring you know how to measure the results. For example, will you see a percentage increase or perhaps a financial increase?

Also, you should only set goals that you understand to be achievable; there is no point in setting goals that are too far out of your reach. This same also applies to making sure your goal is realistic.

Finally, you should set a date by which you want to achieve each goal and try to stick to your timeline as closely as you can. If you follow this SMART method, you are more likely to stick to your strategy and achieve your goals.

Think about the why for your eCommerce business

Next up, you need to establish why you want to achieve each goal youve set for yourself. If you dont have any real conviction or clarity behind your goal-setting, youll find it harder to drive yourself forward and actually achieve said goal.

You must also make sure that everyone on your team or involved in making your eCommerce business a success is on board and that they understand their role in making this happen.

Plan for the how 

Once you know why, you need to think about how. 

What we mean by this is you need to understand every aspect and every step it will take to achieve your goal. This might involve breaking it down into smaller, actionable steps. You might also need to consider the following:

  •       What budget will be required
  •       What metrics you’ll measure and how to increase/decrease these depending on your targets
  •       How competitive your industry is, and who you’ll be competing with
  •       Your current customer reach
  •       Any adjustments you need to make to your e-commerce website, company or team
  •       Any restrictions that might stand in your way and how to tackle these
  •       What resources could be required to fund your efforts and achieve your goals
  •       If you or your team are qualified or if you will require training to gain the relevant skills 

Keeping all of the above in mind, you can set yourself realistic and achievable e-commerce goals. Now, here’s how to smash them. 

How to hit your eCommerce goals 

Now your goals are set, there are six simple steps you can take to make sure you actually hit them (or at least get very close).

1. Determine where youre going to start

If youve set several e-commerce goals, you need to know where to start. Juggling too many goals at once can be confusing, so dont overwhelm yourself. Plus, some targets might be dependent on other activities. 


For example, if your goal is to increase sales through your website, you might use a social media marketing campaign to do this. 

Therefore, you need to start by creating your campaign, and then your first target might be reaching an audience of 5,000 people, while your ultimate goal is to generate at least 100 sales as a result. 

In this case, your starting point will be creating your marketing campaign.

2. Make sure youve got the budget

Once you know where to start, you need to determine whether youve got the budget to get started or not. This might require some fundraising or juggling funds in order to do so.

3. Prepare your team

Next, its time to prepare the relevant members of your team. They need to understand the goal in detail and how to achieve it. This way, they can break it down into the relevant steps and get to work.

4. Review and measure

Once everyone knows what to do and they have begun to take positive steps, its time to review the process and measure your success so far. You might wish to have regular reviews and check-ins to ensure that youre able to stick to the date or timeline you selected during your SMART goal-setting.

5. Optimize your strategy

If youre not achieving the results you want just yet, you might need to optimize your strategy. Look at the areas where you could be going wrong and make changes to help you reach your goals next time.

6. Repeat where necessary

Finally, you may need to repeat the last two steps several times and continue reviewing your process and making positive changes each time until you get the results you want. 

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