Understanding the Types of Business Energy Tariffs


When it comes to running a business, one of the most important aspects to consider is energy costs and how to get the most out of your energy usage. With the various types of business energy tariffs available, it’s important to understand the different types and which ones may be best suited for your business. With the right business energy tariff, you may be able to reduce your energy costs, which can help to increase your bottom line. In this blog post, we’ll be exploring the different types of business energy tariffs, how they differ, and which may be the best for your unique business needs. We’ll also look at ways to assess which energy tariff is the best for you, and how to make the switch if needed. Understanding the types of business energy tariffs is a key part of making sure you’re getting the best deal available for your needs and budget.

What types of business energy tariffs are there? Read on to find out.

1. Fixed Price Tariff

A fixed price tariff is a type of business energy tariff wherein the cost of energy remains the same for a fixed period of time (usually 12 months). This type of tariff is beneficial for businesses that have predictable energy consumption, as the fixed rate ensures that the energy cost does not change for the duration of the contract. This makes budgeting and forecasting much easier, as companies can be certain of their energy costs for the duration of the contract. It is important to note, however, that fixed price tariffs may be more expensive than other types of tariffs when the cost of energy rises.

2. Variable Price Tariff


A Variable Price Tariff is a type of business energy tariff that allows you to pay different prices for different amounts of energy used. This type of tariff is beneficial for businesses that have unpredictable energy needs or require flexibility in their energy usage. By using a Variable Price Tariff, you can adjust your energy usage according to the varying prices, ensuring that your business is only paying for the energy it needs when it needs it. This can help to reduce costs and make your business more energy efficient.

3. Economy 7 Business Energy Tariffs

The Economy 7 Tariff is a type of electricity tariff that allows businesses to pay a different cost for their electricity depending on the time of the day they use it. The cost of electricity is split into two different ‘time-of-use’ periods, one for the day and one for the night. The day rate is higher than the night rate, so businesses can save money by using more electricity during the night when the rate is cheaper. This type of tariff is particularly useful for businesses that require a lot of electricity during the night, such as those that run night shifts or have a lot of equipment that needs to be turned on overnight.

4. Peak and Off-Peak Tariff

A Peak and Off-Peak tariff is a two-rate tariff that offers two different rates for electricity or gas, depending on when it is used. This type of tariff is usually used by businesses that require a lot of energy during a specific period of peak demand. This tariff is beneficial as it allows businesses to take advantage of lower rates during off-peak times. Peak and Off-Peak tariffs usually consist of a weekday peak rate and a non-weekday off-peak rate. It is important to note that there are usually restrictions on when the off-peak rate is available, so it is important to read the terms and conditions of this type of tariff carefully.

5. Green Business Energy Tariff

A green tariff is an energy tariff that is sourced from 100% renewable energy sources such as 

wind or solar. This is an important option for businesses that are looking to reduce their carbon footprint and environmental impact. When it comes to green energy tariffs, businesses should keep in mind that they can be slightly more expensive than traditional tariffs, but the long-term savings from using renewable energy can make up for it. Additionally, using green energy can help businesses minimize their emissions, making them more attractive to potential customers who are looking for green businesses to support.

6. Prepayment Tariff


The Prepayment Tariff is a type of business energy tariff that requires customers to pay for electricity and gas in advance. This type of tariff is often used by businesses that have poor credit rating or have difficulty managing their cash flow. This tariff requires customers to pay for their energy consumption before it is used, either through a pre-payment card or a direct debit payment. Customers must pay for their energy consumption in full before they can use it, and any unused money will be refunded. The Prepayment Tariff is beneficial for businesses that need to manage their cash flow, as they can pay for their energy usage in advance and avoid large bills.

7. Dual Fuel Tariff

A Dual Fuel Tariff is a type of business energy tariff that combines electricity and gas services into one package. It is typically offered by energy companies as a way to simplify the energy billing process, as it reduces the number of bills a business has to keep track of. Dual Fuel Tariffs may also offer the potential to save money through discounted rates, depending on the provider. It is important to take the time to compare different Dual Fuel Tariffs to ensure you are getting the best deal for your business.

8. Time of Use Business Energy Tariffs

A Time of Use Tariff (TOU) is a type of electricity tariff that charges different rates depending on when electricity is used. This type of tariff is usually best suited to businesses that can adjust their usage to take advantage of lower off-peak rates. This type of tariff has two distinct periods, peak and off-peak, which are different rates for each. Peak rates will be higher than off-peak rates, as electricity is considered more expensive during peak periods. Peak times are generally during the day, while off-peak periods are generally during the night. With this type of tariff, businesses can save money by shifting their electricity usage to the off-peak period.

Ultimately, understanding the various business energy tariffs available is an essential part of selecting the right energy plan for your business. As the energy market is constantly evolving, it is important to review the terms and conditions of each tariff to ensure it meets your needs and budget. Conducting an energy audit and getting advice from energy consultants may also help you identify the best energy tariff for your company.

small business coach

What Every Business Owner Must Know About PKI


Public Key Infrastructure (PKI) is essential to any business’s security system. It enables secure communication between two parties, helps to protect the integrity of data, and ensures that only the intended recipient of a message can view it. However, not all business owners know PKI and its workings. Let’s look at what PKI is, why it’s essential, and how you can use it to increase your business’s cybersecurity.

What Is PKI?

PKI is a system of digital certificates that allows two parties to exchange information over the internet securely. It works by using public and private encryption keys. The public key encrypts a message so only the private key holder can decrypt it. This assures that only the intended recipient of the message will be able to read its contents. In addition, PKI also allows users to verify each other’s identities, so they know who they’re talking to.


How Does It Work? 

PKI is based on digital certificates issued by a certificate authority (CA). These certificates contain information about the user, such as their name, email address, and the public key used to authenticate them. The CA also signs the certificate with its private key so that other systems can trust it. When two users want to communicate securely over an unsecured network, they need to exchange their certificates so that each party can validate the identity of the other. Once this is done, they can use encryption algorithms and digital signatures to protect their data during transmission.

Why Is PKI Important for Businesses?

PKI is essential for businesses because it enables them to securely exchange information with customers, vendors, partners, or suppliers without worrying about data being intercepted or compromised in transit.

It also means they don’t need to rely on traditional methods like paper documents or faxes, which can be costly and inefficient. Finally, having strong encryption protocols helps businesses protect their data from unauthorized access or manipulation by malicious actors such as hackers or other malicious actors—keeping their data safe and secure at all times.  

How Can Businesses Use PKI?

Businesses should use PKI to securely exchange sensitive information with someone else online, such as financial data or confidential customer records. They should also use it when exchanging confidential messages such as contracts or legal documents and accessing applications through remote access software such as VPNs (Virtual Private Networks). Additionally, businesses should consider implementing SSL/TLS encryption for their website, which uses PKI technology to keep customer data safe from prying eyes while browsing online.   


Advantages of Using PKI

Using PKI has many advantages for businesses. It provides a high level of security since all data transmissions are encrypted using strong algorithms such as AES-256 or RSA 2048-bit keys. It allows businesses to authenticate their customers quickly and easily since authentication is handled by the CA rather than requiring manual intervention from IT staff. It enables companies to automate processes such as resetting passwords or approving transactions without verifying each one manually.

Another benefit of PKI is that it enables businesses to comply with regulations such as GDPR and HIPAA, which require organizations to protect their customers’ data. By using strong encryption protocols, businesses can ensure their data is safe from unauthorized access or manipulation. PKI is an effective way for businesses to increase cybersecurity and protect their customers’ data.


Public Key Infrastructure (PKI) is an essential component of any business’s security system; it enables secure communication between two parties, helps protect data integrity, and ensures that only the intended recipient of a message can view it. By utilizing this technology properly, businesses can ensure their digital communications remain secure and confidential while keeping their customer data safe from unauthorized access or manipulation by malicious actors—allowing them peace of mind knowing their most important information is always protected!

small business coach

A Simple Guide To Virtual Networking Tools

virtual networking

Do you need to seize valuable opportunities to build your professional network and advance your business? With remote work and virtual events becoming increasingly common, it’s crucial to know how to leverage virtual networking tools to establish and maintain connections.

In this article, you’ll discover the most popular virtual networking tools and expert tips on using them effectively. Get ready to break through the digital noise and build meaningful connections that take you to the next level.

Social Media Platforms

Social media platforms are your secret weapon for virtual networking. With just a few clicks, you can optimize your profiles and start engaging with others in your industry to build your brand and expand your network.

To make the most of social media for virtual networking, start by identifying the platforms where your industry hangs out the most. If you’re in the tech industry, you’ll find a lot of professionals on Twitter. On the other hand, LinkedIn is more geared toward business and professional networking.

Once you’ve identified the most relevant platforms, ensure your profile showcases your skills, experience, and accomplishments. Share industry news, insights, and valuable content to establish yourself as a thought leader in your field.

Engage with others by commenting on posts, sharing relevant content, and participating in discussions. Be authentic and respectful when interacting with others on social media. Doing so will attract like-minded professionals to your network and build relationships.

Digital Business Cards


Gone are the days of frantically searching your pockets for a crumpled business card. Thanks to digital business cards, networking has never been easier.

These nifty little cards are a great way to make new connections virtually. Imagine this: You’re attending a virtual networking event, meeting someone interested in what you do. Instead of awkwardly typing your email address into the chat, you can share your best digital business cards with a few clicks. It’s quick and professional and saves you the hassle of finding a printer and ordering physical cards.

Plus, digital business cards can be easily customized and updated to reflect your latest information and branding. You can add links to your social media profiles, portfolio, or website to give people a better sense of who you are and what you do.

So, the next time you’re networking virtually, consider adding a digital business card. You never know when it might come in handy!

Virtual Conferences And Events

Virtual conferences and events offer an exciting opportunity to break through isolation and connect with like-minded professionals worldwide. Whether you’re attending a webinar, a virtual trade show, or a full-blown conference, virtual events allow you to engage with experts in your industry and build your network.

To make the most of these events:

  • Do your research and identify the sessions, speakers, and attendees that align with your interests and goals.  
  • Participate actively by asking thoughtful questions, sharing insights, and engaging with other attendees.  
  • Feel free to connect with people after the event to continue the conversation and explore new opportunities.  
  •  Utilize top-notch interpretation tools: Overcome language barriers with cutting-edge simultaneous interpretation technology, ensuring a comprehensive understanding for every participant.

With virtual events, the possibilities for building meaningful connections are endless.

Online Communities

Looking to network while having fun? Joining online communities can be a great way to do just that. By participating in lively discussions, sharing your expertise, and answering questions, you can establish yourself as a valuable community member and connect with like-minded individuals.

But before you dive in, make sure to read the rules and guidelines carefully. No one likes a spammer! Instead, engage in discussions thoughtfully and add value to the conversation by sharing your relevant insights and experiences. And always remember to be respectful and follow the community guidelines when engaging with others.

Email Marketing

Email marketing is a powerful virtual networking tool that can help you stay connected with your professional network. Here are some quick tips for using it effectively:

  1. Build and segment your email list. Create a list of contacts most relevant to your career or industry and segment them based on their interests and needs.
  2. Personalize your emails. Address your contacts by name and tailor your message to their interests and needs. Use a conversational tone to make your emails feel more human and engaging.
  3. Provide value. Share relevant and valuable information to help your contacts with their career or business goals. This could include industry news, tips, tricks, or insights from your experience.
  4. Be consistent. Regularly send emails to your network to stay top of mind and build familiarity. However, don’t overdo it; respect your contacts’ time and attention.

By using email marketing to its full potential, you can maintain and grow your professional relationships in the virtual space.

Video Conferencing

Are you ready to take your virtual networking game to the next level? Video conferencing tools like Zoom and Skype can make it feel like you’re meeting someone face-to-face, even if you’re miles apart. So, grab your favorite beverage, put on your best smile, and get ready to connect with people worldwide.

Before the call, test your equipment to avoid any technical difficulties. And remember to dress to impress – even if it’s just from the waist up. Choose a quiet, well-lit location for the call and have a list of questions or topics ready to discuss. After the call, follow up with a thank-you note or email to show your appreciation and keep the relationship going.

Finding Your Niche: How To Choose the Right Virtual Networking Platform


The right platform is key to achieving your goals and building meaningful relationships. But with so many options, it’s easy to feel lost in the virtual sea. That’s why it’s important to:

  • Identify your goals.  
  • Assess your audience.  
  • Research platforms.  
  • Check for features.  
  • Consider the user experience.  
  • Look for active communities.  
  • Try out multiple platforms.  
  • Evaluate your results.   

Following these tips, you can find your niche and choose the right virtual networking platform that suits your needs and goals.

Conclusion on Virtual Networking

Virtual networking tools are essential for professionals looking to expand their networks and grow their businesses in today’s digital age. Professionals can build lasting relationships that benefit them personally and professionally by utilizing these tools. However, it’s important to approach these tools with an open mind and a willingness to engage with others. So don’t wait – start exploring these virtual networking tools today and see where they can take you!

small business coach

eCommerce Security: Protecting from Cyber Network Threats

ecommerce security

Whether you sell homemade soap or high-end luxury handbags, your e-commerce store will often get attacked. With the growing number of shopping options available today, from peer-to-peer marketplaces to brick-and-mortar locations, any business owner is bound to encounter cyber or network security attacks sooner or later. In this article, we will discuss the importance of eCommerce security, and how you can make that happen.

However, E-commerce stores are particularly vulnerable to cyberattacks because they handle large amounts of customer personal information and financial data. A successful attack on an e-commerce store could result in identity theft and a complete loss of customer trust, not just for that particular brand but also for all e-retailers. That’s why protecting your e-commerce store from potential cybersecurity threats is essential.

Examining Potential Threats to eCommerce Security


E-commerce businesses are increasingly vulnerable to various types of cybersecurity threats due to the growth of digital payment systems. Therefore, staying up on the latest security threats is vital for businesses and individuals in the e-commerce sector. 

Let us consider a few cyberattacks relevant to online businesses and ideas on how to avoid being a victim.

DDoS attacks

The retail sector is increasingly targeted by cybercriminals using distributed denial-of-service (DDoS) attacks to hold businesses to ransom. DDoS attacks are a cyberattack that uses multiple computers to overwhelm the victim’s server, causing it to crash or become unavailable. 

Hackers can easily implement them and cause serious disruption for companies, making them an attractive target for malicious actors. For retailers, this attack can have serious financial consequences as customers may not be able to access the online store and make purchases. 

Furthermore, these attacks can lead to the loss of data and the company’s intellectual property. On the other hand, DDoS attacks also offer a relatively low risk for attackers as law enforcement agencies often find it difficult to trace their source. 

Card fraud 

Vulnerabilities get probed on e-commerce sites, and the hacker steals credit card numbers after a successful hack, as cybercriminals’ efforts tend to target e-commerce businesses. 

Inventory denial

Indirectly disrupting the eCommerce business by strictly limiting sales to paying clients harms brand image, company reliability, and the eCommerce firm’s revenues. It is commonly thought of as the malicious action of removing inventory from a seller’s inventory. It allows the robber to avoid delivering an order and get away without any liability.

e Skimming

Cybercriminals try to trick customers in checkout areas by adding malicious code to dynamically receive their consumer card information, in practice known as e-skimming.

With NordLayer, we strive to guard the cloud and reduce security risks by building a security framework that includes IP whitelisting or allowlisting. IP safe listing limits access to networks based on an IP address. 

Our IP allowlisting regimen and complementary offerings such as two-factor authentication (2FA) and Single-Sign-On (SSO) instantly encourage leading companies’ standard practices and work to reduce e-commerce security concerns dramatically.

Data Breaches

Data breaches are a danger that e-commerce companies face as criminals seek access to valuable information and funds. It can take various forms, from unauthorized access to confidential customer data such as credit card numbers or personal information to malicious software. As a result, companies should prepare effective strategies to protect their customers and company assets from cybercriminals and other malicious actors.

Poor Security Practices

With the rise of e-commerce, businesses have started to experience success in sales through digital means. However, with the convenience and ease of access, there is an increased risk of malicious activities that can put e-commerce transactions at risk. 

Poor security practices are one potential threat to these online transactions. 

Therefore, security should be a top priority for businesses to protect e-commerce sites from breaches or intrusions. Poor authentication protocols and weak username/password combinations can leave sites vulnerable to hacking due to easily guessable credentials. 

Furthermore, not encrypting user data on websites exposes customers’ private information and is open for misuse by cybercriminals. 

On the other hand, using two-factor authentication and strong password requirements can help prevent possible hacking attempts on e-commerce sites.

small business coach

How to protect a store from potential network eCommerce security threats?


As e-commerce continues to grow, there is an ever-growing need to protect online stores from potential cybersecurity threats. With more customers turning to online shopping, the risk of cyber-attacks increases. 

Fortunately, there are steps that e-commerce store owners can take, with eCommerce security

Let’s look at protecting an e-commerce store from potential cybersecurity threats, including creating secure passwords, using a secure payment gateway, and implementing two-factor authentication. 

By taking the time to understand these steps and implementing them, e-commerce store owners can rest assured that their online store is well-protected against potential cybersecurity threats, with eCommerce security. 

1. Ensure your website is secure with the latest security updates and patches.

Security vulnerabilities get constantly discovered in software and hardware, so it’s worth taking advantage of the latest security updates and patches to avoid potential attacks. In addition, maintaining the security of your website is critical for any business operation. 

From preventing data breaches to protecting customer information, ensuring your website follows the latest security measures is essential. Regularly updating and patching software on your site can help protect against malicious attacks and keep sensitive data secure.

When considering securing your website, evaluate which patches and updates are necessary. Common components that need updating include web browsers, operating systems, server software, plugins, extensions, or other applications running on the website. Many of these items will have available updates or patches that should get installed at regular intervals. 

Additionally, consider using a Content Delivery Network (CDN) service; this allows visitors’ requests to get distributed across multiple servers for improved performance and security layers from distributed denial-of-service (DDoS) attacks.

2. Boost eCommerce security with access control – NordLayer

NordLayer is a leading provider of data and applications for eCommerce or network security. Global brands like Walmart, Home Depot, and Shaw Communications have adopted their solutions. NordLayer’s solutions help your business protect against online fraud, prevent hackers from stealing information or access to your website, and identify suspicious activity. 

Access control helps you manage user permission levels and secure your website so only authorized users can gain access. It requires user authentication before allowing them to enter the system, which ensures that no one else can gain entry without permission. 

With NordLayer’s access control tools, you can quickly implement multiple layers of network security to protect your eCommerce site from potential threats and keep customer data safe. Additionally, it allows you to monitor who is accessing what parts of your website to detect any suspicious activity quickly and efficiently.

2. Use multi-factor authentication to protect customer accounts.

Multi-factor authentication is one way to help protect your e-commerce store from cyber or network security attacks, with eCommerce security. This type of security feature requires more than one piece of information to log in to a particular account, such as a password and an authentication code. Multi-factor authentication makes it difficult for hackers to access personal data or financial information because the user would need both information. 

In addition, multi-factor authentication is effective against hackers, and You can use it to prevent phishing scams. Phishing scams are when people trick consumers into divulging their personal information or financial data to steal money or identity online. With multi-factor authentication, you’ll know your customer accounts are safe from phishing scams and cyber network security attacks.

3. Implement a secure payment system to protect customer data.


Payment security is essential in protecting your eCommerce security from potential cybersecurity threats. The most vulnerable aspect of e-commerce stores is payment security, which transfers customer data to a third party.

In addition, it includes credit card information, which can get used to commit identity theft and fraudulent purchases. That’s why securing payment systems and using encrypted communication channels are important steps that you can take to protect your business from potential cyberattacks.

There are three ways you can protect your business with eCommerce security:

  1. Make sure that you implement a secure payment system to protect customer data.
  2. Encryption should get used in all communications with customers.
  3. Implement a risk management program that alerts you when a suspicious activity gets detected (e.g., unusual transactions by specific accounts).

4. Monitor systems for malicious activity and investigate suspicious network traffic.

First, you’ll want to monitor your systems for any suspicious activity or network traffic that could indicate a cybersecurity threat. Then, you can use tools like Splunk to help you detect unusual behavior and alert you when it occurs. 

Moreover, it also helps to create a list of all the systems in use, their IP addresses, and their user accounts. This way, you can investigate any unusual behavior without examining every system individually.

Conclusion on eCommerce Security

Implementing security measures that protect your e-commerce store against potential cyber or network security attacks is important. You can implement the necessary safeguards, such as securing your website, employing multi-factor authentication, implementing a secure payment system, and protecting customer data.

small business coach

5 Emerging Technologies Poised To Revolutionize eCommerce


In the world of eCommerce, emerging technologies are poised to revolutionize how businesses operate. From Artificial Intelligence (AI) and Machine Learning (ML) to digital payments and blockchain technology, these five emerging tech trends offer new opportunities for retailers, consumers, and service providers alike.

In this article, we will take a look at each one in detail, discussing their potential impact on the industry and what companies can do to make the most of them. With so many advancements being made every day, it’s important to stay up-to-date with what is happening in the eCommerce space in order to be able to capitalize on the latest developments and keep ahead of the competition.

Blockchain Technologies


The rise of cryptocurrencies has opened up new possibilities for payments. Blockchain-powered payments are secure, and efficient and offer a more frictionless payment experience than traditional methods.

Furthermore, cryptocurrency payments can help reduce transaction costs for merchants while also eliminating the need for third-party payment processors. As more people become comfortable with using cryptocurrencies, websites must ensure that their sites are optimized for these types of payments in order to provide shoppers with a seamless experience.

Walmart’s collaboration with IBM to develop a blockchain-based platform that improves the traceability of food products as they move through the supply chain. This technology not only reduces costs but also helps ensure customers that their purchases are authentic and safe to consume.

Additionally, crypto lending has emerged as a growing trend in the cryptocurrency industry, allowing users to earn interest on their digital assets and providing an alternative to traditional banking products.

AI-Powered Product Recommendations

The use of AI-powered product recommendations can help eCommerce retailers increase upsells, reduce cart abandonment and improve customer loyalty. By using algorithms to analyze customers’ past buying behavior and other contextual data such as age, location, and seasonality, the system can provide personalized recommendations for each visitor.

This technology is already being implemented by major online retail brands like Amazon and eBay, who are reaping the benefits of improved conversion rates. AI-powered product recommendations also offer marketers insights into customer preferences that can be used to optimize marketing campaigns and automate product promotions.

Automated Chatbots for eCommerce

Chatbots are revolutionizing how customers interact with eCommerce websites by providing 24/7 customer support. These automated AI-powered bots can help customers quickly find what they’re looking for, provide product recommendations, and even complete transactions.

By leveraging natural language processing technology and other advanced technologies like machine learning, chatbots can respond to customer queries in a more human-like manner while also providing faster response times than traditional customer service methods.

AI-powered chatbots are being used by many retailers to provide 24/7 customer service. For example, Amazon uses automated chatbot technology to offer a personalized shopping experience for its customers.

Through natural language processing and machine learning algorithms, Amazon’s AI-powered chatbot is able to understand customer questions and provide personalized product recommendations tailored to each customer’s individual wants and needs.

The chatbot also offers support services such as order tracking, delivery updates, and product return information. By using this technology, Amazon is able to provide customers with a more convenient shopping experience while reducing the strain on their customer service teams.

Voice Search Technology


Voice search technology is revolutionizing how people interact with websites. This technology allows users to speak their desired query rather than type it into the search bar and is an increasingly important part of organic e-commerce SEO.

Furthermore, voice search capabilities are becoming increasingly intuitive and able to understand complex queries as well as more colloquial phrases and slang terms used by shoppers.

As more people opt for voice search, websites must ensure that their sites are optimized for this technology in order to ensure a positive customer experience.

An example of voice search in action may be a customer who wishes to purchase a new pair of shoes online.

Instead of typing in their query, the customer could use voice search to say something like “I’m looking for some new brown shoes.”

The voice search technology can then interpret this query and display a list of relevant product results based on the customer’s inquiry. In addition to displaying product options, voice search technology can also provide additional information, such as product details and reviews, allowing customers to make more informed purchasing decisions.

Augmented Reality Shopping for eCommerce

Augmented reality (AR) is transforming the way customers interact with products. This technology allows shoppers to virtually try on clothes and accessories, see how furniture looks in their homes before buying it, or compare product sizes and colors within the digital environment. AR not only offers a more immersive shopping experience but also boosts brand loyalty by decreasing returns and increasing customer satisfaction.

For example, imagine a user browsing through virtual items like jewelry or shoes. With augmented reality technology, they can select the item they want and view it in 3D in front of them. This allows them to spin the item around and examine it from all angles.

Furthermore, this technology allows shoppers to virtually try on items like clothes or accessories, enabling them to get an accurate idea of fit and style without ever having to physically visit a store.

Conclusion on eCommerce Technologies

As they continue to leverage emerging technologies such as AI-powered product recommendations, automated chatbots, voice search capabilities, augmented reality shopping experiences and blockchain-powered payments, eCommerce retailers have the ability to revolutionize the customer experience and stay ahead of the competition.

By continuing to invest in these emerging technologies, eCommerce brands can ensure that they remain competitive and continue to grow their customer base. Working closely with AI-powered tools and blockchain-based systems, eCommerce brands can improve their customer service, streamline their operations and stay ahead of the curve. With the right approach, the eCommerce industry will continue to thrive and evolve for many years to come.

As the world of eCommerce continues to evolve, businesses must be prepared to embrace new technologies and adapt quickly in order to keep up with the ever-changing demands of customers.

The future of eCommerce looks incredibly bright, and businesses that are quick to understand and capitalize on emerging technologies will have a significant advantage over their competitors.

13 Reasons Why Your Business Needs a Touch Screen Directory

touch screen directory

In today’s digital world, businesses of all sizes seek ways to improve customer service and increase customer engagement. One of the best ways to do this is by investing in a touch screen directory.

A touch screen directory provides customers with an easy and intuitive way to find the information they need quickly. Here are 13 reasons why your business needs a touch screen directory.

What is a Touch Screen Directory?

A touch screen directory is a database that can be searched online to find the location of a certain person or business. The goal of a touch screen directory is to facilitate the user’s search for a certain item or person.

Interactive wayfinding systems, often seen in the lobbies of modern office buildings, are a popular kind of touchscreen directory. Lobby directory signs are helpful as soon as visitors enter a building so they can easily find their way. They not only lead travelers to the correct locations of various establishments and persons but also provide them with useful information about the area.

What Kind of Business Can Benefit from a Touch Screen Directory?


Every building that contains several businesses, departments, or individuals might benefit from having a touchscreen directory. These are often seen in public spaces including airports and other transit hubs, hospitals, office buildings, retail malls, justice centers, and university campuses.

Modern Office Buildings

In most modern office buildings, touch screen building directories may be found in the foyer, and in larger structures, they may even be made accessible on each level. The business ventures that get maximum benefits from touch screen directories are:

Educational Institutions

College campuses were early users of online directories. It’s not hard to understand why they’d be necessary, considering they’re among the few locations that “turn over” a quarter or more of its population regularly.

Transportation Centers

Airports are major transportation centers, so passengers may need to locate a wide variety of facilities. It’s not only the entrances to the terminals; it also includes restaurants, shops, and information desks for airlines.

● Judicial Complexes

Larger towns and county headquarters sometimes have sprawling court facilities that might be difficult to find. Moreover, most guests will be making their first (and final, we hope) trip to the campus, so there won’t be much time for people to get used to the area.

● Healthcare Facilities

Touch screen directories may assist patients at large hospital campuses to feel more at ease and less stressed out by the unfamiliarity of the environment.

If achieving success in business is your goal, then make your first step with touch screen directories.

Benefits of Using a Touch Screen Directory

The cost of putting touch-screen directories at your business may seem excessive initially, but the many advantages they provide may more than justify the investment. Some examples of what touchscreen directories do include:

1. Increase Efficiency


A touch screen directory’s efficiency-boosting benefits are many. For starters, they provide a more efficient and rapid search for desired information. A touch-screen directory allows users to quickly and easily navigate to the desired entry by tapping on it. As a result, there is no longer any need to go through a very extensive list of possibilities one by one.

Directories shown on touch screens may be updated more often and efficiently than paper directories, making them more relevant and accurate. With a touch screen directory, you can also easily manage inventory, track orders, and create reports.

2. Improve User Experience

Touch screen directories can vastly enhance the user experience. A touch screen directory does away with the necessity for traditional signs, which may be difficult to see and much more challenging to follow in crowded or chaotic settings.

Touch screen directories may also be interactive, making the navigation process considerably more interesting and straightforward by including features like maps and multimedia material. With a touch screen directory, customers can quickly find the information they need and access the required services. This can help improve customer satisfaction and boost customer loyalty.

3. Boost Productivity

Touchscreen directories provide several benefits that may boost productivity. They’re simple to use and simple to explore, so users can rapidly get the data they need. This eliminates the need to sift through menus or attempt to recall their locations, saving valuable time.

Users may tailor the information in touchscreen directories to meet their requirements.

Touch screen directories can be used to rapidly and precisely obtain information from other sources, such as databases or the Internet. Increased productivity indicates sustainable business growth.

4. Assist in Navigating and Wayfinding

There is software that can be added to touch screen directories to make them useful for navigation and wayfinding, such as providing turn-by-turn directions, mobile handoff, and illuminated walkways. This tool is very useful in orienting incoming students and tourists to large university campuses.

5. Cost Savings

There are several ways in which a touch screen directory might reduce expenses. It does away with the need for printed directories, which must be updated often and may be expensive to produce and distribute. The directory is self-explanatory and simple, so fewer employees will need to help curious visitors.

A touchscreen directory offers the possibility of monetization through interactive advertising. It may be used to provide analytics and performance data that point to cost-cutting opportunities.

6. Facilitate Scheduling and Modification

Due to the computerized nature of digital directories, they may be updated remotely and have fresh material delivered at regular intervals. This is a common tool for identifying university classes and lecture halls, where space is shared, and staff and students often rotate in and out.

7. Aid in Establishing a Recognizable Brand

With a touch screen directory, you can quickly and easily access customer records and order information. This can create a professional, modern, and customer-friendly impression of your business.

Branding may also be reinforced by in-screen messages, which can appear on the attract screen, between other displays, or even discreetly on every display in the cycle. Touch screen directories are used for branding purposes by most businesses, from stadiums to corporate headquarters.

8. Reduced Paperwork

Customers may quickly get the information they need from a touch screen directory, eliminating the need to print out forms and other papers. Information about customers, such as their contact data, may be stored in the system and accessed easily at any time.

Hence, rummaging through stacks of paper is now unnecessary. The requirement for paper forms may be mitigated by developing electronic forms that users can use to submit data directly to the directory. The throughs it simple for customers to get the information they need, cutting down on paperwork.

9. Real-Time Updates

A touchscreen directory can help ensure your business has real-time information. A touch screen directory lets you quickly access and update

needed information, such as customer records and order information. This can help ensure that your business has the most up-to-date information.

10. Upgrade the Safety Measures


Several safety aspects may be strengthened by touch-screen directories. One of its primary functions is to limit who may enter a certain area. Touch-screen directories may be programmed to restrict access to restricted areas of a building, allowing only approved individuals to enter. A PIN or other kind of authentication may be used for this purpose.

Touch-screen directories may also be utilized to keep tabs on who comes and goes from the building. As a result, security staff may keep an eye out for any unusual behavior. Touchscreen directories can be used to record visitor photographs and other information that can be utilized for identification and screening purposes. The security of the building’s occupants may be improved, and the possibility of intrusion decreases if implemented.

11. Easy Accessibility

A touch screen directory can be easy to use because it has a simple and easy-to-understand user interface that lets people find the information they need quickly and easily. The directory can be arranged as a map, which makes it easy for users to find the location or business they want. The touch screen directory also can give you more information about a business, like its phone number, opening times, and directions.

Customers can also find helpful tools on the touch screen directory, like a calculator that helps each other point out how much extra income they need to buy something. Touch screen directories can also help customers through their visit by, for example, giving them helpful tips or suggestions.

12. Profit Generation

By collaborating with regional and national companies to include sponsored adverts, touch screen directories may generate extra income. Directory tables, which sometimes double billboards, may be seen in many public places, including shopping malls.

13. Improved Customer Service

Touchscreen directories are a great way to improve customer service because they make it easy and fun for customers to find the information they need. With a touch screen directory, customers can quickly and easily find the information they need; like business hours, directions, contact information services offered, and more.

Customers no longer have to wait for an employee or look through a physical directory to find the necessary information. Also, a touch screen directory can be changed to fit the customer’s needs, making it easy for them to find the information they need quickly and interactively. This can help cut down on wait times and improve things for customers.


In conclusion, a touch screen directory can benefit your business. We tried to give you an insight into 13 reasons your business needs a touch screen directory.

Investing in a touch screen directory can help your business improve customer service, increase customer loyalty, increase sales, and ultimately bring profit.

small business coach

Protect Your Business from Spear Phishing Attacks

spear phishing

Spear phishing has become a prevalent and sophisticated form of cyber attack that businesses must be aware of in order to protect themselves and their sensitive information. Spear phishing involves a targeted email or message that appears to come from a trustworthy source, such as a co-worker or business partner, but actually contains malicious content. This can include links to fake websites, malware, or requests for sensitive information. The consequences of falling victim to spear phishing can be severe, including data breaches, financial loss, and damage to a company’s reputation. In this article, we will explore what spear phishing is, how it works, and most importantly, how businesses can detect and protect themselves from these attacks. By staying informed and implementing effective security measures, businesses can reduce the risk of falling victim to spear phishing and keep their data and systems secure.

What is Spear Phishing?


Spear phishing is a targeted form of phishing that is directed towards a specific individual or group within an organization. The attacker usually gains access to personal information about the target, such as their name, email address, job title, and company information. The attacker then uses this information to create a convincing email or message that appears to be legitimate, which often tricks the target into revealing sensitive information or installing malware on their device.

Unlike regular phishing, spear phishing is personalized, making it more difficult to detect. Emails are often designed to look like they come from a trusted source, such as a colleague or a well-known company, which increases the chances of the target falling for the scam.

Why is It so Dangerous?

Spear phishing is a dangerous type of cyber attack because it is highly targeted and tailored to the victim. Unlike traditional phishing attacks that rely on mass emails sent to a large number of recipients, spear phishing targets specific individuals or groups within an organization. This means that the attacker has done their research and has enough information about the victim to make the attack appear credible and convincing.

Spear phishing can also be used as a stepping stone to launch further attacks within an organization, such as a ransomware attack. This can result in significant financial losses, reputational damage, and legal liabilities for the targeted business.

Spear Phishing Attacks Sometimes Succeed

Spear phishing attacks can have serious consequences for businesses. In 2014, a spear phishing attack targeted Sony Pictures Entertainment, resulting in the theft of confidential data, including personal information about employees and unreleased movies. The attack was attributed to North Korea and caused significant reputational damage to the company. 

In 2016, the Democratic National Committee (DNC) was targeted by a spear phishing attack that resulted in the release of thousands of sensitive emails. The attack was attributed to Russian hackers and was believed to have been an attempt to influence the outcome of the US presidential election. 

These examples highlight the serious consequences of successful phishing attacks and why they are becoming a growing threat to businesses.

How Can You Detect Spear Phishing?

Understanding the enemy is the first step to fighting it. If you can detect a phishing attack, and know the signs to look for, you are on your way to protecting yourself and your business from this deadly threat. Here are some ways to detect this:

1. Check the sender’s email address: The sender’s email address may appear to be legitimate at first glance, but upon closer inspection, you may notice slight variations or misspellings that indicate it is a fake email address.

2. Look for urgent or unusual requests: Emails often contain urgent or unusual requests, such as asking you to click on a link or download an attachment immediately.

3. Pay attention to the content of the message: Emails often use persuasive language to encourage you to take action, such as offering a special promotion or threatening to cancel your account.

4. Check the links: Hover over any links in the email to see the URL it points to. If the URL looks suspicious or different from the official website, it is likely a phishing attempt.

5. Verify the request: If you receive an email requesting sensitive information or an action that seems unusual, contact the sender using a separate communication channel (e.g., phone call) to verify the request. 

6. Check for grammar and spelling errors: Phishing emails often contain grammar and spelling errors or awkward phrasing that indicates it is not from a legitimate source.

Overall, it’s important to be cautious and skeptical of any unsolicited emails, especially those that ask for sensitive information or unusual actions. Trust your instincts and take steps to verify the request before taking any action.

How Can You Prevent Spear Phishing?


The good news is, you can act to prevent spear phishing attacks. Preventing spear phishing attacks requires a combination of employee education, strong security measures, and regular testing and evaluation of security measures.

Employee education and training are essential in preventing spear phishing attacks. Employees need to be educated on the risks of spear phishing and how to identify suspicious emails. Effective training methods include simulations and hands-on training that teach employees how to recognize phishing emails and what to do if they receive one.

Strong security measures are also essential in preventing spear phishing attacks. Multi-factor authentication is a highly effective security measure that adds an extra layer of protection to login credentials. In addition to multi-factor authentication, implementing a biometric pass solution can provide an even stronger defense against phishing attempts by leveraging unique biometric traits like fingerprints or facial recognition, ensuring secure and reliable user authentication and reducing the risk of unauthorized access to sensitive information and accounts. Anti-phishing software is another effective tool that can detect and block phishing emails.

Regular testing and evaluation of security measures are also essential. Regular testing can identify vulnerabilities in security measures and enable businesses to make necessary adjustments to prevent future attacks. Best practices for evaluating the effectiveness of security measures include penetration testing and vulnerability assessments.


Phishing attacks pose a significant threat to businesses, and the consequences of a successful attack can be severe. However, by implementing employee education and training, strong security measures, and regular testing and evaluation of security measures, businesses can reduce their risk of falling victim to these attacks. It’s essential for businesses to keep up-to-date with the latest security measures to ensure they stay protected from the evolving threat of phishing attacks.

small business coach

The Ultimate Guide to Content Moderation

content moderation

Content moderation has become increasingly important in today’s digital world, where user-generated content is prevalent on social media, online marketplaces, gaming sites, and other platforms. Moderation companies play a vital role in ensuring that these platforms remain safe and welcoming environments for users by monitoring and reviewing user-generated content. In this context, this discussion highlights the meaning of content moderation, its importance, and how a content moderation company can help businesses.

What is Content Moderation?

Content moderation refers to the process of monitoring and reviewing user-generated content (UGC) on digital platforms to ensure it complies with community standards and guidelines set by the platform or the law. This process involves removing or flagging inappropriate, harmful, or offensive content, such as hate speech, violent or graphic imagery, spam, fake news, nudity, and other forms of content that violate community standards. Moderation is typically performed by human moderators, artificial intelligence (AI) algorithms, or a combination of both. The process can be proactive, where moderators review content before it is published, or reactive, where they respond to user reports or alerts.

Why Is It Important?


Content moderation is important for several reasons:

1. Ensures user safety: Content moderation helps to ensure that users are not exposed to harmful or offensive content, such as hate speech, violence, and harassment. This helps to create a safer and more welcoming environment for all users.

2. Protects brand reputation: Digital platforms have a responsibility to maintain the trust of their users and advertisers. Moderation can help to protect a platform’s reputation by removing or flagging inappropriate content.

3. Compliance with laws and regulations: In many countries, digital platforms are required to remove illegal content, such as child pornography or copyrighted material. Failure to do so can result in legal action or fines.

4. Encourages user engagement: Users are more likely to engage with a platform if they feel that it is a safe and welcoming environment. Moderation can help to foster a sense of community and encourage users to contribute and participate. 

5. Maintains platform integrity: Digital platforms rely on user-generated content to function. However, if the platform is overrun with spam, fake news, or other forms of inappropriate content, users may lose trust in the platform and stop using it. Moderation can help to maintain the integrity of the platform and ensure that it remains a valuable resource for users.

What is a Content Moderation Company?

A content moderation company is a business that provides content moderation services to other companies or organizations. These companies specialize in monitoring and reviewing user-generated content on digital platforms, such as social media, online marketplaces, and gaming sites.

These companies employ human moderators, artificial intelligence (AI) algorithms, or a combination of both to review and moderate user-generated content. (We will go on to explore these methods and others in more detail). They typically work with clients to develop community standards and guidelines that are used to determine what content is acceptable or unacceptable on their platform. 

These companies are important because many companies do not have the resources or expertise to moderate their own content. Outsourcing content moderation to a third-party company allows companies to focus on their core business while ensuring that their platform remains a safe and welcoming environment for users. Moderation companies may also provide additional services, such as training and consulting, to help companies develop effective content moderation policies and procedures.

How Can Content Moderation Be Achieved?

Content moderation can be achieved through several methods, including:

1. Human moderation: One of the most effective ways to moderate content is to have trained human moderators review and moderate user-generated content. Human moderators can review content in real-time or through a reporting system, where users flag content that violates community standards.

2. AI moderation: Artificial intelligence (AI) algorithms can be trained to identify and flag inappropriate or harmful content automatically. AI moderation can be faster and more efficient than human moderation, but it may not be as accurate and can sometimes lead to false positives or false negatives.

3. Hybrid moderation: Combining human moderation and AI moderation can provide a more effective and efficient content moderation solution. Human moderators can review flagged content and make decisions based on community standards, while AI algorithms can automate the moderation process and identify potential violations.

4. Community moderation: Some platforms rely on user-generated moderation, where community members are responsible for reporting and flagging inappropriate content. Community moderation can be effective for smaller platforms, but it may not be as reliable for larger platforms or those with a high volume of content.

Regardless of the method used, effective moderation requires clear community standards and guidelines, regular training and education for moderators, and ongoing evaluation and improvement of moderation policies and procedures. It is also important to ensure transparency and communication with users about moderation decisions to maintain user trust and confidence in the platform.

What Could a Content Moderation Company Do for You?


A moderation business can provide a large range of benefits to businesses of all shapes and sizes. By monitoring and removing inappropriate content, a company can help to create a safer and more welcoming environment for users. This can enhance the user experience and encourage users to engage more with the platform. Inappropriate or harmful content can damage a company’s reputation and discourage users from using the platform. A company can help to protect a company’s brand by removing or flagging this content before it has a chance to cause harm. These companies have the expertise and experience necessary to effectively moderate content. They can help businesses develop community standards and guidelines, train moderators, and provide ongoing support and guidance. By outsourcing moderation to a third-party company, a business can also save time and resources that can be allocated to other areas of the business.

Protect Your Business and Your Clients

In conclusion, this is a critical component of digital platforms, and businesses need to take it seriously to protect their reputation, comply with laws and regulations, and provide a safe and engaging environment for users. A moderation company can provide valuable expertise and support to businesses looking to improve their moderation efforts. By partnering with a reputable moderation company, businesses can focus on their core business while ensuring that their platform remains a safe and trusted resource for users.

small business coach

What a CFA Does and Why Should Business Owners Consult One?


If you’re going back and forth on the decision of whether or not to hire an accountant, then you probably need one. But maybe that isn’t all you need. Perhaps you need a financial expert that can analyze investment projects, assess financial performance, or can properly assess risks. For these tasks, you’ll need a chartered financial analyst (CFA). But what is a CFA, what do they do, and why should you consult one in the first place? This article will answer these questions.

What is a Chartered Financial Analyst?

A chartered financial analyst (CFA) is a professional with specialized knowledge and experience in evaluating and assessing investments. They are experts in the financial industry and are well-equipped to review a wide range of factors that involve financial markets and investments.

CFAs often hold bachelor’s degrees in business, economics, or finance. CRAs must pass a series of difficult exams before they can be officially designated as a charter holder. They may consult a CFA exam review course found on crushthefinancialanalystexam.com. 

What Does a CFA Do?


CFAs are trained to evaluate market potential, risks, competition, and customer demand, among others. In addition to this, they are often retained to provide timely advice on budgeting, cash flow management, and forecasting to help business owners make well-informed decisions.

CFAs work with large-scale corporate investment opportunities and situations. This makes them seem identical to a certified financial planner (CFP), but a CFP only works with individual clients. A CFA is more comfortable working for multiple people in the same organization.

The typical duties and responsibilities of a CFA include the following:

  • Analyzing large-scale investment projects
  • Evaluating financial risks via financial forecasting
  • Assessing financial performance and planning cash flows
  • Implementing tools for analyzing investment portfolios
  • Participating in financial aspects of contracts
  • Preparing investment budgets for clients
  • Following up on projects assigned to financial backers
  • Attending training sessions to improve their skills

Those with the designation are able to provide valuable insights that can assist business owners in making well-informed decisions on investment opportunities and new ventures.

Why Should a Business Consult a Chartered Financial Analyst?

As a business, consulting with a Chartered Financial Analyst can offer many advantages. Here are ten reasons why consulting with a Chartered Financial Analyst should be a priority.

1. A CFA Can Help Maximize Profitability

A CFA can help to maximize profitability by analyzing financial statements and collecting data on existing and potential investments. This will help create an informed decision-making process and provide the basis for sound financial advice when you make another investment. 

2. A Chartered Financial Analyst Can Offer Insight on Financial Health

A CFA can provide valuable insight into a business’s overall financial health and changes they can make to improve it. By accounting for assets and liabilities, they help identify hidden opportunities or discrepancies that could affect the company’s overall financial performance.

3. They Can Offer Advice on Investments

A CFA can offer invaluable advice as investors and stakeholders consider whether to pursue or pass on lucrative investment opportunities. A CFA can provide valuable input on different scenarios and likely outcomes and suggest what types of investments they should pursue.

4. A Chartered Financial Analyst Can Help Design Financial Contracts


A CFA can assist in the design of various financial instruments and contracts that meet specific objectives and comply with applicable regulations. While businesses should consult a lawyer before issuing a contract, a CFA can still help guide how to format legal financial documents.

5. They Can Offer a Sense of Security 

A CFA can provide a sense of security to existing and prospective clients. The designation is well respected because it demonstrates a commitment to ethical practices and a desire to provide uncompromising advice. This authority helps to ease financial-based fears.

6. A CFA Can Help Minimize Risks

A CFA can offer helpful guidance on how to maximize returns and minimize risk. By developing sound investment strategies and portfolios, they can help businesses make smart decisions that reflect their personal goals and objectives. A great CFA will always have your back.

7. A Chartered Financial Analyst Can Help Optimize Tax Efficiency

They can help optimize tax efficiency. Through proper planning, taxation can be significantly reduced while helping to preserve the financial structure of the business. While taxation isn’t their strong point, they still have enough accounting experience to put everything in order.

8. A CFA Can Offer Advice on Asset Planning

A CFA can offer guidance on long-term asset planning and management. By constructing robust portfolios, a CFA can ensure financial stability far into the future. In fact, one would be the best person for the job when it comes to portfolio management and advanced asset planning.

9. They Can Offer Insight into Global Markets

A CFA can provide helpful insights into international markets. By analyzing external influences, they can help increase a business’s exposure to global markets and mitigate potential setbacks or losses. They may even be able to offer advice on non-US investments.

10. A Chartered Financial Analyst Can Help Increase Your Network

A CFA can provide platforms for networking and building new relationships. By introducing a business to exciting new opportunities, a CFA can help unlock a world of potential. If you’re lucky, a CFA could connect you with other businesses and help you build partnerships.

small business coach

How To Maximize Team Work Using Product Roadmap Software

product roadmap software

Regardless of if you own a big or small company or business, it all comes down to one thing –  what are the final results? Are you getting what you want from your company? Is your product well-designed and represented? Are the stakeholders satisfied with how the company is developing? How are the products marketed? These are just a few major questions every business owner or manager has to answer. Your answers can depend on various factors but usually, it’s all about how you’re managing your company teams, whether they are connected and do they collaborate. It’s not an easy job, making that all happen. That is why you should consider getting your teams more connected around any project or product development. The purpose of this is to get better results and more collaboration between them. To make it easier and more enjoyable it’s best to use product roadmap software. It’s a solution that’ll give everyone a good starting point and insight into how the product is developing.  And if all sectors are involved in the project the result must be  – a good product with good marketing. Therefore, good profit.

To get a better understanding of this process, keep reading. Let’s start with defining what the product roadmap is.

What is a product roadmap 

First of all, let’s define what a product roadmap is. Like it’s said in the title, it must be some sort of map. Map that’s showing you the way – or the road – which you’ll have to follow to finish the project.


It’s an important document that shows how your product is developing, from the start to the finish. We may say it’s a sort of plan or a strategy your developing team is making to keep track of the project. The main purpose of the product roadmap is to clarify the major steps and when is the right time to take them. It helps to align the team’s efforts and ensure that everyone is working towards the same objectives.

Because it should be used in developing different products, you can assume that there are different types and variations of product roadmaps, so you can choose depending on what your needs are.

Types of product roadmaps

There are three main types of product roadmaps:

  1. strategic
  2. tactical, and 
  3. operational, depending on what’s the time frame

Strategic roadmaps focus on long-term goals and vision, tactical roadmaps focus on specific features and initiatives or tactics, and operational roadmaps focus on day-to-day tasks and activities.

They can also be:

  • internal and 
  • external, depending on what’s the audience. 

Internal product roadmaps are meant for internal use or use within the company. So, their audiences are your teammates and other members of the company. They can vary in their content depending on whether you’re sharing it with stakeholders, the marketing team, or any other member. 

We’ll talk about them more, later in the article. Stay tuned.

External product roadmaps are meant for customers or clients to use, highlighting the value they bring and offering a glimpse into the product development journey. It’s very important to maintain these roadmaps as realistic as you can, no false expectations, too much or too little information. It can all make your clients confused, or they can think of you as a fraud and leave.

Let’s see what are the advantages of proper product roadmap use and what new digital tools you can use to get the best of your product roadmaps.

Product roadmap software

Product roadmap software is a tool that helps get all those steps and tactics that your team brainstormed, into a form that is visual, and easily shared. It allows easy collaboration, tracking progress, and adjusting tactics as needed

The use of product roadmap software is one of the essential factors in getting your teams to collaborate effectively, so if you want to learn more about product roadmap software and how to use it for your and everyone’s benefit, stay tuned. We’re getting there.

It’s important to say that the product roadmap, like any plan we make, is changeable. As the progress goes on, some factors may change and additional changes in the roadmap are inevitable. That’s where the collaboration between your teams takes place! And that’s where you step in, and the use of product roadmap software as a tool.

 How to improve external product roadmaps experience – use of Saas UX

In the modern era, all roadmaps are digitized, allowing for effortless creation through the use of specialized software.

SaaS UX is often used in external product roadmapping as a way to communicate upcoming features and product plans with your potential customersplans with your potential customers which makes it an important part of any digital marketing campaign

It’s a very efficient solution for improving the interaction between your product roadmap and potential customers or clients and you should consider the use of Saas UX as one of the major steps in making an external product roadmap

After all, it’s upon their positive experience they’ll make the decision to continue collaboration with you or not. So, be prepared and find the best possible solution.

Use the product roadmap software to maximize your teams work


Here are a few tips on how to get better collaboration and teamwork using a product roadmap.

1. Try to get all teams and stakeholders involved

Even though making a product roadmap is a project manager’s responsibility and the developing team is the first one to do it, make sure that you involve all the other teams, like the marketing team, in its creation.

Getting the stakeholders involved is recommended, as they will be the ones approving all the work.

2. Make sure information is usable

The roadmap must be used so that everyone involved can easily find and track all the steps they have to do.

To achieve that the best way is to keep it simple, just focus on important elements, and avoid using too much information because it can only get your teams confused.

Less is more! Keep it simple.

3. Focus on specific, achievable goals

The best results are made if you just focus on what you can achieve first, and then gradually make your way to more demanding steps. It’s important to have a perspective of the ultimate goal, but keep your focus on little steps that have to be done to get where you’re going.

It’ll also bring your team morale up when they feel they are moving forward by getting small chunks of work done. And done with ease.

4. Encourage communication between teams

The main purpose of the product roadmap is to plan product development and to track its progress. 

To make everything transparent and done faster it’s your job to encourage better communication between teams. It’ll help with identifying possible mistakes or bringing some new ideas that came up during the process.

As we said, every process is a living thing, changes happen. And it’s better to make them during the process than to do corrections later.

5. Create it more visual and easy to follow

It’s no secret that we are visual creatures, and that is what you should have in mind when creating a product roadmap. Using the product roadmap software will do the job here. They’re usually easy to follow and visually good. 

Also keep in mind that different teams need different focus goals, so it’s recommended to make one main roadmap and a few ones adjusted to each team’s needs. We’ll talk more about it later.

6. Identify what’s not acceptable

As it’s important to know what you want, sometimes it’s even more important to know what’s that you don’t want. 

Make sure you define what’s the road you don’t want to take, and set it clearly in the roadmap so that everyone understands.

How different teams use product roadmaps

As we already stated, all the teams in your company will need something else from the product roadmap. Your job is to know what those needs are and how to fulfill them. Here is some advice on what to focus on with each of the teams.

Product development team

The product development team relies on the product roadmap as a method to monitor their progress. 

These roadmaps present crucial details including ongoing tasks, their expected completion dates, and team members assigned workloads.

Additionally, roadmaps often feature important project data such as deadlines, milestones, and the customer value.

Sales team

For the sales team, a product roadmap serves as a valuable tool to boost conversions. 

To ensure its effectiveness, the roadmap should contain comprehensive details about new features, advantages, perks, and other product or service alterations that can capture a customer’s interest.

However, it is crucial to hold back from setting definitive deadlines for the launch of new products or features, as doing so may generate unrealistic customer expectations and place unnecessary pressure on the product development team.

Customer support team


Product roadmap plays a crucial role in enhancing customer experience and retention for the customer support team. This team focuses on understanding which product promotes a positive impact on customers and their release timelines.

 By obtaining detailed information about upcoming product features, customer support teams can effectively manage customer expectations and keep their interest in the product sustained.

Software development team

To effectively utilize your product roadmap, it is crucial for software engineers to comprehend the target audience, objectives, and ratio behind your product. 

Gaining an understanding of the overall strategy and the thought process that led to it is essential.

Additionally, they must be familiar with the desired functionality of each specific feature. 

Equipped with this knowledge, they can efficiently implement the development tasks required to accomplish your objectives.

Marketing team

The primary objective of your marketing team is to utilize your product roadmap as a tool to spark interest among customers and external stakeholders.

Unlike other departments, the marketing team has a keen interest in every aspect of your product roadmap. Any details you provide, such as strategy, timeline, or specific objectives, could prove valuable for marketing achievers.

The team will be particularly engaged by how new product features and capabilities can deliver advantages to customers.

Put product roadmap software to use now

After all have been said, we strongly advise you to start using product roadmaps and product roadmap software today! 

Don’t waste any more time and get into it.

Not only will productivity go up, but the development of your new products will glide smoothly and the overall process will be enhanced. 

Not to mention your teams will be more motivated for work as the process will be transparent and accessible for everyone. And the stakeholders will be satisfied with better and quicker results.

small business coach


Tijana Milanković is a freelance content and copywriter. 

Writing is her passion and soul cleanse. Her mission is to

help others get their message out there. With having a lot

of experience in sales and physiology she’s focusing on

good research and creativity, while incorporating all her