45 Best Business Coaches to Follow

The 45 Best Business Coaches to Follow in 2023

Bonus Material: Expanded List Of 90 Best Business Coaches.

Today I’m going to introduce you to 45 highly skilled business coaches, any of which is qualified to help you move the needle in 2023.

Grab my full list of 90 top business coaches with tips for choosing the best coach below:

Then read on for help choosing a business coach that meets your specific business goals.

Business coaches help business owners, entrepreneurs, and professionals to grow and succeed in business in many ways. Having a business coach is a good step to success. They give you personalized advice and growth plans for your business to increase revenue and accelerate your career and business expansion. You can find the best business coaches for everything you need in your business. With a business coach, you stand to gain a greater self-awareness mindset, increase productivity, performance, and confidence. Any of these business coaches should meet up with your current business needs and should have the skills and experiences needed to help you accomplish your expected goals. Here is a list of the best business coaches to follow, in no particular order. Congratulations coaches! We have attempted to describe what makes each coach unique.

If you need to take your business to the next level and make a difference among other business, here is the list of 45 of the best business coaches you can follow:

Alan Melton, Business Coach

1. Alan Melton, Entrepreneur, Small Business Expert and Small Business Coach

Alan has established a reputation as an internationally known author, speaker and business leader, having started twelve companies and acquired five more. Since then he has been coaching, mentoring and consulting an amazing group of entrepreneurs and executives on the fast track to success. In 2020, a pandemic year, one of his business coaching clients was featured in Forbes Magazine and another business coaching client was named to Inc 5000 fastest growing companies. He has coached business owners using a proprietary, award-winning process that has delivered outstanding results to clients for more than 20 years. Author of Small Business Solutions, Alan and his company, Small Business Coach Associates is recognized by Influence Digest, Protoly, Deliberate Directions, Feedspot, Fast Upfront, Six Figure Coach Magazine and Hubspot as one of the top business coaching organizations worldwide. He is the recipient of Inc 500 fastest growing companies, SBA’s Small Business Person of the Year, and the Sterling Award for Organizational Performance Excellence.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Erin Henry, Australian Motivator, Digital Entrepreneur

2. Erin Henry, Australian Motivator and Digital Entrepreneur

Erin founded the Game Changer Company in 2018 as a means for her to reach more students with her courses and coaching. She is an Australian motivator and digital entrepreneur with millions of followers on YouTube and other social media channels. She uses her company to help thousands of beginning entrepreneurs on how to grow their business. As a business coach, she is currently working on improving the next generation of leaders to rise and take over the business world.

Karl Bryan, Marketing for Business Coaches

3. Karl Bryan, Coaching Sales and Marketing Expert

Karl Brayan is the CEO of one of the world’s fast-growing E-learning company for business coaches. This company publishes E-learning marketing systems for small businesses. According to many top marketing experts, this is the most attractive business coaching program ever developed for clients. Also, he is the founder and editor-in-chief of Six-Figure Coach Magazine. He and his business partner, Adrian Ulsh provide weekly training to business coaches in the area of marketing.

Business Coach

4. Barry Moltz, Entrepreneur, Author, Motivational Speaker, and Small Businesses

Barry is a business expert helping small businesses to reach their maximum potential. He has many years of entrepreneurial experience from managing his own business and and serving as a business coach to many other entrepreneurs. He is also a well-known author. His first book titled: Need to be a Little CrazyThe Truth About Starting and Growing Your Own Business has been translated into four other languages. Presently, he has written six other books aimed at helping small businesses to be more profitable. Today, he is a recognized speaker and has had the opportunity to speak in countless business shows.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Melinda Emerson Small Businss Expert

5. Melinda Emerson, Small Business Expert

Melinda has more than 20 years of experience and has been able to take her own business to greater heights using her expertise. She is now internationally recognized as a motivational speaker and an business coach in developing small businesses and social media marketing. She owns a blog where she advises more than three million entrepreneurs around the world each week. She has been recognized by many large, prestigious organizations such as SCORE, Forbes, Inc Magazine and more.

Business Coaching and Mindset Expert

6. Sheri Kaye Hoff, Business Coaching and Mindset Expert

Sheri Kaye is a business coach for business consultants, entrepreneurs, and small business owners. She is also known as an expert for business growth and someone who inspires her clients to take good steps in expanding their business. She has written several books about achieving success and inspiration.  Because of her unique business coaching style and technique Sheri has a large audience who listen and are inspired by her. Throughout her career as a business coach, Sheri has impacted hundreds of people through her programs.

Sales and marketing strategist

7. Andy Turner, Sales and Marketing Strategist

Andy has 23 years of corporate experience and world-class marketing and sales skills. He is also a writer of two highly acclaimed books that deal with the problems of building a successful business and easy strategies on how to earn quick profit and make your business grow. He offers direct business coaching courses with entrepreneurs and business owners who want to expand their businesses.

Speaker, coach, Author of CEO of Your Life and Business

8. Melissa Dawn, Speaker, Coach, Author of CEO of Your Life and Business

Melissa is a famous speaker and business coach with a certificate from a certified professional co-Active Coach (CPCC) and others. She is a life and business coach that helps business owners to build their business to suit their expected lifestyle and values. She is specialized in helping people grow from their day-to-day jobs to become entrepreneurs in what they are passionate about. Melisa is the author of a book on entrepreneurship and her company is one of the best HubSpots business coaching services in 2019.

How to Get More Clients

9. Ian Brodie, How to Get More Clients

Ian is working with consultants, business coaches and other professionals to help them attract and win more clients without the pain and expense of traditional marketing. Get the latest blog posts on how to get more clients for your business consulting or business coaching firm from best-selling author Ian Brodie.

Founder and President of the Strategic Coach Inc.

10. Dan Sullivan, Founder and President of the Strategic Coach Inc.

Dan Sullivan is indeed a visionary and gifted theoretical thinker. He has 40 years of experience as a motivational speaker, consultant, strategic planner, and business coach to entrepreneurs and business owners. Dan has written more than 30 publications about business and how to grow in business. Apart from strategic business coaching he presently runs a successful coaching program for entrepreneurs to bring out their potential in life and work.

Founder and CEO of Action Coach

11. Brad Sugars, Founder and CEO of Action Coach

Brad started as a business coach in his late twenties and today his business is recognized as one of the world’s leading business coaching firms. With his entrepreneurship skills, Brad started a small business and turned them into profitable businesses. Because of his skills and achievements, it earned him the name “the turnaround kid.” Brad uses his skills as an opportunity to talk and share his skills with business owners and entrepreneurs on sales, marketing, systematization, and team building. He has business coaches located throughout the world.

Business Coach

12. Loren Fogelman, Spokesperson and Business Coach

Loren Fogelman is a spokesperson and one of America’s top-ranked business coaches. She was named one of the top coaches in HubSpot’s for 2018 and 2019. Lauren talks across the US as a spokesperson, and she is an expert in sales and pricing strategy, especially for small businesses. Her business coaching services are particularly for entrepreneurs who render services and will want to have more revenue within a short period. More of her business coaching is about moving from a business model for dollar-per-hour to the value-based model.

Startup Expert

13. Tommi Wolfe, the Startup Expert

Tommi is an expert that helps startup businesses to sell their products or services, find clients, and increase sales. She is a CEO, business leader, and entrepreneur with many accomplishments. With her skills, business experience, and qualifications, she provides business coaching to business owners and entrepreneurs to help them achieve their business goals by making the business profitable, sustainable, and competitive.

Robert Viney, Business Coach

14. Robert Viney, Business Coach, and Entrepreneur

Robert Viney is a well-known business coach who is successful in business coaching and entrepreneurship. He is a founder of prestigious business coaching aimed at helping people succeed in business through his effective business coaching programs. He focuses on sharing his knowledge and experience with other businesses to help them become smart and more creative in their business to make more profit with little stress and effort.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Paul Martinelli Belief Leadership

15. Paul Martinelli, Belief Leadership

Paul Martinelli travels around the world providing business coaching to business people and entrepreneurs to bring out their true abilities. He educates them by sharing his life-changing experiences in retreats, workshops, webinars, and training others to be skilled speakers and personal development business coaches.

business coach

16. Jackie Nagel, Synnovatia, Small Business Growth Strategies

As a small business coach & strategist, Jackie Nagel at Synnovatia provides innovative business growth and performance strategies to help entrepreneurs and small business owners challenge the status quo, nurture the maverick within, align actions with goals to take big leaps forward, and quickly achieve measurable results.

Business Coach

17. Allison Dunn, CEO & Executive Business Coach

In 2013 Allison founded Deliberate Directions, where she helps hundreds of businesses achieve meaningful growth. Allison has helped clients double and triple their profitability by improving sales and marketing, training their teams, developing systems, and conducting strategic planning. She has other business coaches on her team.

Michael Founder of the Crayon Box

18. Michael Bungay Stanier, Author and Founder of the Crayon Box

Micheal is a writer of five bestselling books in the market. These books include the Coaching HabitDo more great work, and many others. His focus is to develop leadership and culture change. He was named the first Canadian business coach of the year, and he has taught more than 80,000 executives from big companies all over the world.

Executive Coach

19. Glenn Smith, Executive Business Coach

Glenn Smith gained more skills and experience after working on his family business until he became a successful businessman. He has been coaching businesses and organizational leaders worldwide for 20 years now. He has also been a leadership and organizational leadership teacher in many universities in the US. One of his well-known works is the business acceleration process, a system that has been proven to help entrepreneurs for their business growth.

Enterprise Developer, Published Author, Serial Entrepreneur

20. Adetiloye Adedayo, Enterprise Developer, Published Author, Serial Entrepreneur

Adetiloye is a business developer. With his skills and passion for entrepreneurship and enterprise development, he has provided business coaching to many businesses from startups to old businesses grow by providing his unique ideas into mentoring leaders into whatever field they are engaged in. He helps them to discover, develop, and fully utilize their business potentials.

Entrepreneur, Project and Marketing Manager, and Online Business Manager

21. Arlene Klein, Entrepreneur, Project and Marketing Manager, and Online Business Manager

Arlene is in partnership with business owners within the health and wellness community to accomplish goals. Her goal is to help people find their potentials and freedom. She studied business management and has obtained a degree in Health Service Administration. She assists health and wellness professionals on different business coaching topics and how to achieve freedom in business.

Serial Entrepreneur, Startup Advocate, Business Coach

22. Matt Ward, Serial Entrepreneur, Startup Advocate, Business Coach

Matt Ward is a business coach with startup businesses. He collaborates with leading experts in the growing field of Al, augmented, virtual reality, and space, and many others. He is a good expert in everything related to Amazon, e-commerce, network effects, market places, etc. Matt is also highly requested for startup businesses who want to grow in the market and become competitive.

Business Coach for Creative Entrepreneurs

23. Alycia Wicker, Business Coach for Creative Entrepreneurs

Alycia deals with interior design businesses. She is a business coach that helps interior design professionals expand and grow their business through online strategies. She is an interior designer and has more than 19 years of experience. She discusses various topics on her blogs like entrepreneurship, spirituality, and many more.

Founder Coach, Investor and Entrepreneur

24. Dave Bailey, Founder Business Coach, Investor and Entrepreneur

Dave developed the coaching programs for CEOs. He has had over ten years of working experience and is a master of his field. His business coaching programs help business owners acquire a new mindset and skills to help them stay in control of their businesses. He is not just a business coach but has co-founded and managed many companies and invested in multiple businesses.

Columnist on Small Business Trends and Coach

25. Rieva Lesonsky, Columnist on Small Business Trends and Business Coach

Rieva is a columnist for a publication that protects retail trends, employment, and women involved in all types of businesses. She is also a founder and president of GrowBiz Media, which is a consulting company that caters to small businesses and entrepreneurs. She has written several books about small businesses and because of her expertise, she has been on local and national television shows. She also offers many business coaching and mentoring programs.

Business Coach, Marketing Mentor, and Profit Catalyst

26. Karen Skidmore, Business Coach, Marketing Mentor, and Profit Catalyst

Karen has more than 25 years of business experience and is a marketing consultant and business growth adviser. She started coaching small businesses and experts specialized in selling services, online products, and group programs, giving them ideas to scale their business while maintaining their lifestyle. She is in charge of the Women’s enterprise program and is recognized as the support adviser for the business links.

Business Coach

27. Chris Kenber, UK Business Coach

Chris Kenber has been a business coach with over 30 years of experience in advising companies on sales, marketing, and strategic issues. He has experience in handling his businesses which are all profitable. He graduated from a prestigious business coaching academy and ventured into the business in 2003. With his certification and skill, he helped hundreds of UK foreign-based businesses and business owners to challenges and have outstanding performances in business.

Business Adviser, Presenter, Coach, Exit Planner

28. Julie Keyes, Business Adviser, Presenter, Business Coach, Exit Planner

Julie Keyes is an entrepreneur and the owner and founder of KeyeStrtegies LCC. Being a businesswoman and with her experience in business, and how demanding the job is on business owners and the difficulty in balancing work and lifestyle, she decided to go into business coaching and made a career as a business adviser. She is a speaker at many conferences dishing out her exit planning strategies.

The Business Coach

29. Bridgette Reed, The Business Coach, God’s Way

Bridgette helps women birth their businesses God’s way using faith as our foundation and grace as our standard. She helps women profit with purpose through business coaching. She has a blog that is focused on mom’s. She speaks encouragement and peace into her readers’ lives.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Nick Bettes Business Coach

30. Nick Bettes, CEO Business Coach

Nick has gained a lot of experience in defining and delivering growth strategies resulting from his work with several successful companies. He has gained a wide knowledge in sales, finance, human resource, marketing, operations, and information technology through his work. Now Nick focuses on helping CEOs become understanding, straightforward, and flexible. He helps in business coaching, business training, business consultancy and offers a manageable, low-risk solution to their business problems.

Zac de Silva Business Coach

31. Zac de Silva, Business Coach New Zealand

Zac is a business coach and with his many business accomplishments, Zac has acquired a lot of skills and experience in the field. He has provided business coaching to more than a thousand clients with his unique, easy, and practical advice. He offers retreats and workshops to his clients.

Lara Galloway Mom Biz Coach

32. Lara Galloway, The Mom Biz Coach

Lara Galloway’s main concern is helping mum entrepreneurs to succeed and happiness in both their home and business. She offers individual business coaching to these entrepreneurs in helping them make the right decisions, set the right values and priorities, and be confident to get the best in both the business and the family.

Lizzie Moult Marketing Mentor

33. Lizzie Moult, Marketing and Mindset Mentor, Podcast Host, and Founder of Business Basecamp

Lizzie Moult is an Australian and she is skilled and experienced in providing business coaching to entrepreneurs to use their natural talent and take their business to a greater level. She has worked with business owners and entrepreneurs to help their businesses expand and grow while boosting their confidence in their business coaching.

Executive Business Coach

34. Rob Carol, Executive Business Coach

Rob is an executive business coach. He focuses on five areas on which emphasis is laid depending on the type of business, the business’s needs, and the business owner’s expectations. He helps business owners put in less time to work while making more profit, which reduces stress and creates more time for themselves or other engagements.

Founder: Win at Business Coaching

35. Kathy D’Agostino, Founder: Win at Business Coaching

Kathy workes with business leaders and executives to define and design ideal customer culture to better satisfy their needs. This will also help them capture the heart of customers, which will help them grow and expand rapidly. She also assists them to use personal accountability, goal setting strategies to make the process match with core values.

 Business Coach

36. Karl Kremer, Toronto Business Coach

Business Coach Karl Kremer is passionate about helping his clients get everything they deserve out of their business. He works with his clients throughout the Greater Toronto Area to help them forge their business into a tool that they can use to improve the quality of their lives and the lives of those around them. Business Coach Karl works with his Clients to build a Leadership framework of Purpose, Values, Mission and Vision into which they can insert their Strategies and Goals.

Natalie Heeley Business Coach

37. Natalie Heeley, UK Network Marketer Business Coach

Natalie is a famous business coach for network marketers in the UK. She has successfully provided business coaching with business owners and helped them earn millions on their investments. She aims at helping clients become financially independent and maintain a flexible lifestyle with their business and other concerns, that is, a work and life balance. She says, “I believe that you should never have to choose between being successful and the best mother to your kids — you can be both!”

Award-Winning Business Coach, Bestselling Author

38. Alan S. Adams, Award-Winning Business Coach, Bestselling Author

Alan has worked with several types of sectors but specializes in small businesses and creative businesses like graphic design. He business coaches entrepreneurs to earn more profit and develop their business. He won an award as a business coach, a bestselling author, and is among the top 50 advisers and business coach of the year.

Business Coach

39. Georgia Walsh, Business Coach in Europe

Georgia is one of the best business coaches in Europe. She has worked in many large companies in Europe where she handled different positions and has gained 25 years of experience in the field with skills and courage which qualifies her for business coaching. She is now a famous business coach in Ireland. She says about herself, “I believe it’s the smaller, smarter steps that create the biggest leaps in business. My goal is to spark brighter focus, business breakthroughs and lots of reasons for you (and your team!) to pop the champagne.”

Business Coach

40. Carrie Green, Entrepreneur Business Coach

Carrie has a degree in Economics and spent 15 years working on wall street, not as a business coach. In the early 2000s, she worked as a productivity business coach. Her business coaching is focused on teaching entrepreneurs on how to earn profit in business without sacrificing a lot. Her website says, “We’ve worked with thousands of women from all over the world, across multiple industries to turn their ideas into a success and we’re here to help you too.”

Kayla Brissi Marketing Strategies

41. Kayla Brissi, Marketing Strategies, Bestselling Author

Kayla is a business coach, marketing strategist, author, practitioner, and speaker. She loves sharing her skills, massages, and expertise with others so that they can be the best in what they love to do. She is passionate about the work she does because she believes in inspiring and empowering others to utilize their unique gifts to make an impact on the world by making a difference and creating their legacy.

Business Coach

42. Bekka Prideaux, New Perspective Business Coach

Bekka has worked as a leader, project manager, and coach for 30 years and has gained a lot of experience. Using her experience in several industries, she helps her clients by giving them a new perspective about business and helping them think well and fully utilize their potentials to be successful in business. Her website says, “You always have a choice. In every moment and in everything we do we have a choice, a choice about how we react, what we do next and how we feel.”

Business Coach

43. Missy Shopshire, Leadership Business Coach

Missy is one of the business coaches that works with business owners, sales teams, small businesses, and entrepreneurs who want to grow and become better leaders. She had a successful career in sales, still, she shifted to a business coach because it gives her more time to spend with her family. She helps her clients accept whatever circumstance they may face and make the best outcome from it. Her website says that her business coaches are trained in business and life coaching because they believe you get a better outcome when you can choose whether to focus on one or the other, or both.

Business Coach

44. Lorraine Robles, Genius Finder Business Coach

Lorraine is a business coach whose main aim is to bring out the genius from her clients. She helps individuals and entrepreneurs to see and carry out business to the best of their ability. Through her business coaching, business owners can expand their businesses while maintaining a flexible lifestyle. She believes that life skills are vital in order for one to find purpose, be who they really are and explore all the possibilities with-in for personal and professional growth.

VIP Business Coach

45. Jo James Amberlife, VIP Business Coach

Jo James is based in London and has more than 25 years of experience, making her an expert among business coaches. In 2009, she created an organization called Amberlife which was aimed at boosting the confidence of its members to create a profitable business and have a good life. She also teaches members strategies on how to sell their products and services in order to grow and expand in business while making good profits to help them live well.

So there you have the list of the best business coaches on the planet. Who have we missed? Feel free to nominate another business coach for consideration in the blog comments below. If you happen to be located in Auckland, New Zealand you might like this list of getting a business coach in Auckland.  Here’s a great article on What is Business Coaching?

Did You Find A Great Coach On This List?

Every business owner hits a point of burn out or overwhelm where they lose site of how to get where they want to go.

But buckling down and working harder only gets you so far, because there are only 24 hours in a day.

I remember the moment – 8 years into my first business – when I couldn’t handle the workload myself anymore. My partner and I discovered the way out – our first business coach.

Finding someone who could help us with quarterly planning, overall strategy, and regular accountability allowed us to give ourselves raises in under a year.

The right coach can help you add more profit to your bottom line, free up time on your calendar, and systematize your business so your team performs the right way every time

If you want to see our expanded list of 90 top business coaches, click the button below:

Are You ‘Qualified’ To Work With A Business Coach? Find Out By Talking To One For Free. 

The fastest and easiest way to find the right coach (and to find out if coaching is really for you) is to start talking to business coaches.

I’ll ask you to answer a few questions, and then I’ll spend 30 minutes of my time with you to help you discover whether you’re a good candidate for coaching, and what type of coach would suit you best.

I’ve personally built 12 businesses, coached other business owners for 20 years and currently have a business coach of my own, so I know what it takes from both sides of the table to get a great result.

SCHEDULE 30 MINUTES ON MY CALENDAR NOW

~ Alan Melton, Small Business Coach Associates

How Will M&A Affect the Global Economy in 2023?

An M&A (mergers and acquisitions) deal is when a company buys another company for the purpose of strengthening its position in the market, offering additional products or services, reducing manufacturing or processing costs, or other economic benefits.

But how will M&A deals impact the global economy? Let’s find out!

Types of M&A deals

There are two primary types of mergers: horizontal mergers and vertical mergers.

In a horizontal merger, a company may seek to acquire one of its direct competitors. Here’s how this can be beneficial:

  • Bigger market share 
  • Reduced competition  
  • Increased diversification of products and services 
  • Optimized economies of scale (increased capital, higher production with lower product costs, etc.)

A vertical merger, on the other hand, is when a company acquires another company in a different production stage. For example, a mobile phone manufacturer that outsources LED screens from a different supplier may decide to acquire the supplier, enabling it to reduce its production costs and maximize efficiency.

To find out more information about mergers and acquisitions, their types, structure, and the main development trends, head over to..

How do M&A deals affect the global economy?

M&A

Generally speaking, M&As are good for the economy. They enable better products and services for consumers. M&As also pave the way for efficiencies.

However, this may not always be the case. Each M&A deal can either affect the economy in a positive or negative way. Usually, the deal is beneficial for both companies, but from a consumer point of view, things are different.

For instance, if an M&A deal causes prices of specific products or services to increase, that’s an indicator that it’s not good for the economy or the consumer.

An M&A deal can also enhance a company’s distribution capacities, giving it the opportunity to expand geographically into new countries or even continents. Companies also enjoy sharing their financial resources pool, which can help the new company reach more customers with a wider product variety. 

The other side of it

Despite having numerous potential benefits for the companies involved, M&A deals may have a negative impact on the economy. If only a few companies dominate a particular industry, the barrier to entry for entrepreneurs into the market will be tough. Such market dominance gives more power and control to the big players.

It’s also worth noting that M&A deals may lead to job losses. For example, if two functional departments have the same duties in the two companies, the new company may simply decide that one department is enough, resulting in layoffs. An M&A deal may also mean that the services of certain departments or employees are no longer needed in the company’s future roadmap.  

The role of the government

Sometimes, governments may intervene in certain M&A deals if the economic analysis yields unfavorable results that could damage the economy. For example, if two direct competitors are about to merge, the government may oppose the deal, as this can harm the consumer.

However, governments only challenge about 3% of M&A deals, so, most of the time, these deals can actually be good for the economy.  

How are M&A deals conducted?

M&A

Traditionally, M&A deals were conducted in physical data rooms to maintain document security and confidentiality. Since an M&A deal involves sharing sensitive documents required for due diligence and other transactions, concerns about security questioned the effectiveness of physical data rooms. Not to mention, company representatives from both had to travel to a single location, which wasn’t the most efficient way to do things.

In recent years, more and more companies started utilizing virtual data rooms (VDRs) offered by virtual data room providers. A virtual data room provides a safe, cloud-based environment where companies are able to exchange information securely, remotely, and efficiently. In addition, access permissions for documents can be adjusted on a granular level, and any data room software will have a minimum level of encryption that safeguards against data breaches.

Moreover, electronic data room software makes organizing and sorting files a breeze. Many online data room software providers also incorporate watermarking for copyright protection.

Some of the best data room providers include iDeals, Firmex, Intralinks, and Brainloop. You might also want to check out a data room comparison to find out how different data room services stack up. 

Conclusion on M&A

To recap, mergers and acquisitions will definitely impact the economy. Whether that impact will be positive or negative is debatable.

Some economists claim that M&As eliminate competition and may even lead to monopolies, while others believe that M&As provide more value and product variety for the consumer.

M&As can give a company access to new technologies and top talent, as well as facilitate expansion into new markets in the global economy. 

small business coach

How to Know the Differences Between Sales vs Marketing

These days, many small business owners are not aware of the differences in marketing vs. sales. Most business owners understand sales, of course, but marketing carries a bit of mystique for them, and branding can be even more obscure to entrepreneurs.

Difference between Sales and Marketing

There is a constant tension between marketing vs. sales departments in larger companies due to largely varying workplace goals. Each has a different agenda and target, which smaller enterprises tend to merge…

The Two Can Be Intertwined

However, they are so intimately entangled with each other that people oftentimes don’t recognize the difference between the two concepts. Unquestionably, in small businesses, the same person typically performs both marketing and sales responsibilities.

Nonetheless, sales are different from marketing, and as a business expands, the roles and tasks become even more specified. Practically speaking, they need to co-exist, but the people involved often have a love-hate relationship.

The Only Thing In Common between the two is to increase the revenue of the company.

The activities carried out by both departments are directed at boosting revenue for the business.   Marketing is concerned with creating an experience, trustworthiness, relationship-building, and commitment before, during, and after a sale is settled. Marketing is the journey you take towards achieving your sales goals.

Given that the tasks and goals are so diverse, it’s sometimes odd to think that the term ‘sales and marketing’ are globally adopted as though they’re the same. This is particularly true in smaller businesses; although there will constantly be a component of crossover between the two, they are essentially different.

And, while the phrase; “sales and marketing” roll more smoothly off the tongue than “marketing and sales,” the latter is more fitting because that’s the sequence in which it occurs; sales typically come after the marketing has long been in play.

seo marketing priority

Specific Differences Between Marketing vs. Sales

Sales and marketing are distinct disciplines with diverse mandates, with some overlap and grey areas that do not resolve where one stops and the other one starts. Often mixed, small businesses need to know the difference between these business pursuits in order to produce results. Although both hold a mutual goal; to draw potential clients as well as convert them into customers, eventually generating income, they are essentially different functional roles.

While marketing notifies and pulls contacts and potential clients to your business, a sales pitch works directly with prospects to strengthen the value of the business’s solution to turn prospects into paying customers.

Here are some notable differences in marketing vs. sales functions:

Department

Marketing

Sales

Definition Marketing is creating awareness concerning a brand, product, or service, which consumers may not be conscious of, by emphasizing the problems and the value it provides.

It includes implementing a skillful, predetermined set of actions designed to create awareness that engages potential buyers and encourages them to buy, i.e., leading to sales.

In the simplest terms, Marketing generates inquiries from prospects.

A sale is a transaction between two parties whereby in exchange for cash, products or services are transferred from the seller to the buyer.

Sales are dependent upon the effectiveness of marketing. Without marketing, sales will not have a prospect to sell to

Technique Discover the impending needs of target prospects and construct a varied strategy, usually across multiple advertising platforms.

Cultivate brand awareness, trust, and credibility in prospects’ minds to meet their needs to build long-term interest that will support future sales.

Through relationship building, determine the specific “pain points” of the prospect. Then offer services and products that will eliminate that pain…
Perspective A broad outlook in terms of the company’s unique selling proposition, supply, and pricing to meet the continuing and varying needs of prospects. A narrow view in terms of supply and demand:

Is it possible to meet the demand?

If so, how many sales can we make?

Process Study to determine the market’s scope, competition, supply opportunities, price facts, and budget requirements.

Decide on advertising and marketing platforms.

Launch viable campaigns.

Typically, it involves personal interaction in person, over the phone, or via screen share sessions.
Opportunity Multi-channel coverage of goods and services. You need to put processes in place to ensure customer’s needs are met to satisfy them and provide ongoing support. When the different customers’ needs are recognized, match the goods or services to fulfill those needs and secure the sale.
Vision Long term:

Multi-purchase,

Returning consumers,

Reliability,

Recommendations.

Short term: purchase it now.
 Focus    Market Needs Prospect and Company Needs
Methodology Inbound and/or outbound advertising:

Demonstrate commitment, credibility, social proof, link building, and desire-satisfying.

Outbound:

The goods or service satisfies your needs; therefore, you should order for it now.

Learning Marketing validates the extensiveness of the customer base and how to build connections. The response received from sales is vital to marketing as it feeds into a constantly changing strategic development… Sales do not occur mystically; it is the outcome of an effective marketing effort, combined with an effective sales process.
Orientation  Consumer-oriented  Prospect and Brand-oriented

Thus marketing vs. sales is objectified separately.

Sales are simply the process of selling the products to prospects at a specific price in a given period. In this, there is a shift of ownership of a good/service from one individual to the next for a value…

Contrarily, marketing is the act of studying the market and recognizing the consumers’ needs in a particular manner.  Once a new product is launched, it is appealing enough to create prospect inquires. At best, it “sells itself.” Simply put, it is the process of forming a ready market for the goods and services before the sales team takes over.

Sales are Fragmented, whereas Marketing is Integrated.

Sales take a fragmented approach, which emphasizes selling everything produced. On the other hand, marketing has an integrated approach that emphasizes in discovering the customer demands and providing them with the goods of their need.

Marketing projects can commence before a product even exists. It can extend to as far as identifying the demand for a product or service and the range of the market opportunity before the product is manufactured or acquired since it is concerned with creating awareness and openings for an existing product or service.

On the other hand, sales can’t happen until the product actually exists (except for pre-orders taken for a future launch) and a client is set to buy it.

marketing vs sales

 Marketing vs. Sales

To build a cohesive connection between marketing and sales, we need to comprehend each unit’s nuclear components.

Let’s take a look at the steps involved to achieve this:

1.   Mode

Whether you’re composing a marketing or sales plan, you’ll have to incorporate details of the company’s history as well as its overarching intentions and actions. The plans can then jump into the features for each operation.

  • The marketing plan sets out the goods, service, or brand, its cost, which it will be marketed to, and wherever it’ll be traded. This is essentially referred to as the 4Ps of marketing: product, price, place, and promotion. Here, goals are established, marketing techniques are determined, and funds are made available for the marketing campaigns.
  • Sales plans incorporate details of the sales strategy, target market, team structure, and goals. Besides, the sales plan defines the action plan, resources, and tools that will be employed to hit these targets.

Therefore marketing vs. sales mode can be simplified as targeting vs. action taken.

marketing vs sales

2.   Goal

Both sales and marketing work towards a common goal. They focus primarily on generating income for the business/company/organization, with one preparing the market for the other.

  • The principal goal of marketing is to generate leads. It explains how the product satisfies customers‘ unending needs and wants. Also, the goals are usually long-term since campaigns can span for many months and because marketing does not end once a prospect becomes a customer.
  • Concerning sales, the goal is to hit shares and target volume goals; these tend to be short-term. Sales goals are usually measured monthly. Targets are set, and the sales department estimates how much their department, crews, and individual salespersons require to sell to reach the overarching goals.

3.   Marketing vs. Sales: Tools and Resources

A customer relationship management (CRM) database is a tool that can be utilized by sales, marketing, and the firm as a whole. This database helps all departments handle connections with their contacts, no matter the stage of the customer’s life cycle.

Social media can further be leveraged by both business functions; for marketing, it can be employed to advance content. For sales, it can be utilized as a part of a social selling strategy.

Besides that, some tools are unique to each department.

marketing the stories you tell vs salesMarketing Tools include Websites, Landing Pages, SEO (Search Engine Optimization) tools, Data Reporting software, Conversion Rate Optimization (CRO), Content Creation and editing tools, Email Newsletter Auto-responder tools, Image Creation tools, and more. Of course, that doesn’t include everyday tools such as email, phone, and now, zoom screen share tools. We use some marketing tools with our clients. This helps us measure their ROI on their marketing results to do more of what works and eliminate what does not.

Sales Tools: Customer Relationship Management (CRM) software, Invoicing software, Meetings app, Email management tool, Documents tool, Inventory, and order management software.

The introduction of resources to a marketing or sales approach is especially reliant on new technology. For instance, Artificial Intelligence, AI, and live chat are the latest tools that marketing and sales teams can adopt to expand contacts with leads. This kind of personalized interaction was impossible until lately, and companies can embrace the latest software and technology as it’s designed.

4.   Marketing vs. Sales Strategies

Depending on the types of campaigns and clients they’re targeting, marketing teams can consider different strategic approaches, whereas sales teams must follow the predefined marketing order.

Sales vs digital marketing

Marketing Strategies

Prevalent digital marketing strategies encompass Inbound and Outbound Marketing Strategies. Inbound marketing, also known as “pull marketing,” is placing your marketing collateral in the path of prospects who are searching for your products and services. Outbound marketing, sometimes referred to as “push marketing,” is sending out your information to the masses on social media and other internet platforms in a similar way as sending out flyers or postcards through the postal mail system.

Digital marketing can include Internet marketing, Blog Marketing, Content Marketing, Video marketing, Print marketing, Search Engine Optimization, Social media marketing, Local Marketing, Affiliate Marketing, Social Proof, Strategic Partnering, Webinars, and other Digital Marketing approaches.

Then, of course, we still have traditional marketing forms such as billboards, wrapped vehicles, television, radio, etc.

Guerilla Marketing Strategies

Another notable marketing approach for small business owners is Guerilla Marketing. This is the deployment of no-cost or low-cost marketing strategies that get real results. There is a cost/investment with Guerilla Marketing: the business owner’s time in implementing these strategies. However, the return on investment can be really strong.

Small, nimble businesses can run circles around large businesses with these approaches! I personally use Guerilla Marketing (along with some paid marketing) strategies for my own as well as with my clients’ businesses.  Business owners with some training can perform many of the digital marketing strategies detailed above; therefore, I strive to make them experts in the field.

sales vs marketing

Sales Strategies

Just like marketing strategies, sales techniques can differ depending on their company, products, market, and prospects. Some of the most common sales methodologies include; SPIN Selling, MEDDIC, N.E.A.T. Selling, The Challenger Sale, CustomerCentric Selling, Conceptual Selling, The Sandler System, Dale Carnegie, SNAP Selling, and more.

These sales strategies help a buyer resolve a problem, accomplish a goal, or meet a need. And a percentage of these efforts of the sales team’s selling strategy will result in sales to existing clients and draw in new buyers.

Sales and marketing have frequently experienced some kind of sibling rivalry. Still, if a company is to thrive, we must clearly comprehend how marketing vs. sales can function efficiently in unison.

social media marketing

The future: A Blended Approach of marketing vs. sales.

As mentioned before, for a long time, there has been a fruitless turf conflict between the sales and marketing arms of many businesses, both big and small.  Too many people have been misled into accepting that ‘sales’ lives under marketing’s directive stating that selling is, in fact, marketing, which is wildly incorrect.

Another difference between marketing vs. sales rests on how close you are to converting a prospect into a customer. However, as the business world continued to evolve over the years, it became even harder to differentiate between marketing vs. sales.

Yet, smart businesses must adjust their teams accordingly, with aligned experts who understand the changing concept of modern business functions.

The balance of sales and marketing requires a broad strategy that guides prospects toward converting to customers.

If your marketing and sales teams are in separate units, those units must communicate with each other for maximum productivity. You must ensure that they work together to devise a comprehensive approach for reaching prospects from all kinds of leads.

Marketing vs. Sales Alignment

By aligning the marketing and sales departments, we can get rid of this so-called marketing vs. sales story-line and build a partnership between the two.

The SLA (service-level agreement) is an approach that builds a set of deliverables that one party has consented to grant another. This is one of the top techniques for marketing and sales to form a partnership.

Under the SLA, both units will establish their shared goals, identify the customer personas or typical client profile, and systematize lead definitions. It will further set the order for lead management and sketch how sales and marketing accomplishments will be measured.

If marketing vs. sales is aligned, the company is poised to pull and qualify more contacts, thus generating more revenue.

Conclusion

We have only scratched the surface of marketing vs. sales approaches. But I trust that you now have more clarity if you did not have a clear understanding when you started reading. Suppose you have any questions feel free to contact me with no strings attached. I have the best job in the world, serving a group of amazing, successful business owners!

 

small business coach

 

 

Certified Mail Online: A 2023 Guide For Your Small Business

certified-mail-online

When sending documents, every person wishes that their packages get to their recipients in good condition. Luckily, certified mail online can ensure the safety of the things you send.

Certified mail is a service offered to First-Class Mail by the United States Postal Service (USPS) that ensures your documents don’t get lost along the way. However, sending documents by mail takes up valuable time that can be spent on more important tasks. Furthermore, with increased digitization, the use of post offices to send mail has been reduced.

On the other hand, you can send certified mail online and enjoy assured security. Certified mail ensures the safety of your packages by providing a legal record of the recipient’s signature once they receive the package.

In addition, you can hold the postal service accountable for not delivering your documents if there’s no signature record. Meanwhile, the signatures can either be wet or electronic. This article will guide you through the basics of certified mail online and how you can use it for your small business.

What Is Certified Mail Online?

certified-mail-online

A certified mail online is the same as a certified mail service, only that you send your documents online this time. You don’t have to go to the postal service, nor does the recipient. Therefore, when the recipient receives the package, they’ll sign it electronically, and that’ll be the legal proof.

Today, many people, especially those that have small businesses, prefer using certified mail online because of the following reasons: 

  • It saves time as you don’t have to go all the way to the post office.
  • It allows you to store your mailing records digitally.
  • It provides proof to show your customers that you’ve already sent their documents.

Considering the above advantages, you might want to start using certified mail online. Here’s a guide on using certified mail online for your small business.

  • Create An Account 

Using certified mail online for your small business requires you to use electronic means. However, to avoid cybersecurity issues, you should first read and understand the requirements before creating an account. Nowadays, cybersecurity is becoming an increasingly pressing concern when it comes to dealing with online platforms. 

Initially, when creating an account, you need to select a website that offers certified mail online service from the United States Postal Service. Some websites offer free accounts, while others charge a minimum fee. Nevertheless, there’s no need to worry too much about these fees. 

Compared to the cost of going to the post office, a certified mail online service is more cost-efficient. On the other hand, when you find a suitable website for you, proceed to sign up by providing a username and password that you can use to access your account. 

Meanwhile, remember to keep an eye out for more online mail services that are offered by most websites. These include adult signature, restricted delivery, and return receipt.

  • Choose The Payment Mode To Use

As stated above, websites require you to make some payments when using their services. Hence, there are various modes of payment that you can use. These may include the following: 

  • Visa 
  • MasterCard 
  • Discover cards 
  • Wire transfers 
  • Checks

However, not all websites accept all these modes of online payment. Therefore, check the modes of payment that your preferred website accepts and choose the best payment mode that suits your small business. Note that you’ll be asked to verify your account and credit cards often when making online payments.

  • Proceed To Create Your Letter 

certified-mail-online

After creating your account and choosing your preferred mode of payment, you can start working on your letter or document. Online letters aren’t different from the type of letters you could send using post offices. All you have to do is to ensure you provide all the necessary information you mean to relay.

Meanwhile, there are two ways that you can use to write your letter. One, you can choose to write your letter directly on your computer, proofread it, and save it. You can save your letter as a portable document file (PDF) or a word document. With this method, you have to be careful because there’ll be no opportunity for you to make changes to your letter once you send it. 

The other approach involves writing your letter on a piece of paper. Once you’re done writing your letter, you’re required to proofread it. Then, you have to scan it so you can have a soft copy and save it on your computer. You can also save your letter on an external hard drive, memory stick, or flash disk for security purposes.

  • Upload Your Letter 

Uploading your letter shouldn’t be challenging as most websites provide straightforward uploading procedures. In this step, apart from uploading your letter, the recipient’s name and address must be included in the letter’s mailing address. 

On top of that, some websites require you to be specific regarding the mailing service you’ll use. Mailing services differ depending on the level of confidentiality of your letter and the person who’ll receive your letter. The following are some certified mail services you can choose: 

  • Adult Signature Restricted Delivery: This service requires a specific recipient who’s 21 years or above.
  • Restricted Delivery: This mail service is preferred when one is sending confidential documents. Therefore, this service ensures that the recipient only receives your document on the website.
  • Adult Signature Required: This service allows anyone 21 years and above to receive your sent document.

Wrapping It Up

With the advent of certified mail online, the mailing service industry has taken a step forward. Certified mail online is a service whereby people can send certified mail without going to postal service offices. It not only saves you time but also money. That means savings and convenience for your small business.

Moreover, the introduction of certified online mail has gained popularity due to its benefits, especially for small businesses. Hence, if you’re considering using this service for your small business, this guide can help you avoid making mistakes when sending certified mail online.

small business coach

Best Business News and Trends to Check Out for in 2023

business news

As the world continues to evolve, keeping up with the latest business news and trends is essential in order to stay ahead of the competition. In 2023, there will be several exciting developments that businesses should be aware of, ranging from technological advances to consumer behavior shifts. This article will provide an overview of some of the most important business news and trends to watch for in 2023. 

Business News

1. Growing Online Demand: Online commerce has seen steady growth over the past few years, and this trend will continue in 2023. This means that businesses no longer have to rely solely on traditional brick-and-mortar stores for sales.

2. New technological innovations: Companies willing to embrace new technology can gain a competitive edge in the market as products and services become more efficient and cost-effective.

This can lead to improved customer service, increased customer satisfaction, and better overall performance. By investing in newer technologies, businesses can gain a competitive advantage by providing superior products and services to their customers compared to other market competitors.

business news

3. Government incentives: The government has some incentive programs in place that help businesses grow, such as tax breaks and subsidies.

These incentives are meant to help businesses save money on taxes or be able to pursue expansion opportunities they would not have had without the incentive program.

4. Remote Work Forces – The pandemic has led to a shift in how people work, and as remote work becomes more popular, companies will need to adjust their operations and policies to accommodate it. As the trend continues into 2023, businesses should plan for a permanent or semi-permanent remote workforce. This means providing employees with the tools necessary for working remotely, such as reliable internet access and remote collaboration software. Additionally, businesses will need to reevaluate their policies for remote work, such as the hours that employees are expected to work remotely.

Business Trends

5. Sustainable Growth – Many businesses are now looking to implement a more sustainable approach to their business model. This means they are looking at long-term solutions that can help them achieve growth without sacrificing the environment or the people involved in their operations. 

business news

Sustainable business models should include strategies to reduce waste, use resources efficiently and create value for stakeholders while being mindful of the impact on the environment. Additionally, by incorporating sustainability into their operations, businesses can build themselves a more reliable and resilient future. With the growing concern around climate change and its effect on the world, sustainable growth is becoming increasingly important for businesses to survive in a competitive market. 

6. Digital Transformation – As technology continues to evolve, businesses must keep up or risk being left behind. Digital transformation is the process of integrating digital technologies into all areas of a business, from customer service and marketing to operations and production. This can range from updating existing IT infrastructure to embracing new technologies and trends such as artificial intelligence (AI) and machine learning (ML). By taking advantage of new digital technologies, businesses can increase their efficiency, reduce costs and create a competitive edge. Additionally, digital transformation can provide better customer experiences and open up new markets for business growth. 

Business Risks to Watch Out for in 2023

1. Cybersecurity Threats- With more and more businesses relying on digital platforms, cybersecurity threats have become an increasingly common risk to look out for in 2023.

As technology becomes more advanced and integrated into our daily lives, hackers have access to increasingly sophisticated tools that enable them to break through existing security measures. Additionally, businesses are now storing more significant amounts of data on their digital platforms, increasing the risk of a malicious attack. Furthermore, as remote working continues to become more popular in the coming years, organizations will need to take extra precautions to protect their digital assets from cybercriminals.

The most common cybersecurity threats include phishing scams, malware attacks, social engineering attacks, and data breaches. To protect against these threats, businesses should ensure that they have strong security measures in place, such as two-factor authentication and encryption technologies. Additionally, organizations should educate their workforce on best security practices to ensure that everyone is aware of the risks and knows how to protect themselves.

Finally, businesses should take advantage of the latest technologies, such as artificial intelligence and machine learning to monitor their networks for any suspicious activity and quickly detect any potential threats. With these proactive measures in place, organizations can reduce the risk of a cyberattack and protect their digital assets in 2023.

business news

2. Artificial Intelligence – The use of artificial intelligence (AI) is becoming increasingly common in businesses, and it can often be challenging to keep up with the technology. 

Businesses must be aware that there are risks associated with using artificial intelligence. AI requires a significant amount of data to function properly, and businesses need to make sure they are protecting the data from malicious actors who may misuse or exploit it. 

On the other hand, artificial intelligence (AI) can provide businesses with a number of advantages. AI-enabled systems can automate mundane tasks, allowing employees to focus on more complex and important assignments. AI also has the potential to help organizations make better decisions faster by analyzing large amounts of data in real-time. Additionally, AI algorithms can detect and prevent potential fraud or other cyber threats, providing an extra layer of security. Finally, AI-driven insights can help businesses identify new opportunities and trends in the market that they may not have noticed before. In short, AI can provide substantial benefits to any business willing to invest in it. 

Businesses should approach the use of artificial intelligence with caution, as there are potential risks associated with it. It is important for organizations to develop clear guidelines and parameters around their AI usage. This includes setting policies on data collection, storage, security, and privacy practices. Additionally, businesses should make sure their AI systems are regularly monitored to ensure they are working as intended and not making decisions that can have serious consequences.

3. Changing Regulations- New laws, regulations, and policies can have a big impact on small businesses. Keep an eye out for any legislative changes that may affect the way you do business, and make sure you are always following the most recent guidelines.

In 2023, the business landscape is expected to become even more regulated. With technological advances and new industries emerging, lawmakers have a number of challenges in front of them when it comes to crafting legislation that keeps up with the times. Companies should anticipate that regulations may change rapidly over the next few years, particularly related to data privacy, cybersecurity, labor policies, taxes, and the environment. Businesses should stay up-to-date on regulations to ensure compliance and avoid penalties associated with noncompliance. Additionally, having an understanding of how changing regulations may affect their operations can help businesses prepare for potential changes before they happen. This preparation can help businesses be more agile when adjusting to regulatory changes or developing strategies to maximize their opportunities in the changing legal landscape.

4. Inflation – Inflation is a risk that can affect businesses in a number of ways. It’s important to monitor inflation rates to ensure your business is prepared for any possible price hikes or decreases in the market.

Inflation is a major risk for businesses in 2023 because it has the potential to cause significant price fluctuations. With inflation on the rise, prices of goods and services could suddenly increase or decrease, making it difficult for businesses to maintain consistent pricing strategies. Additionally, inflation can lead to higher production costs as companies may be forced to pay more for materials, labor, and other associated costs. Moreover, rising inflation can erode consumers’ purchasing power, leading to decreased demand for products and services. Therefore, businesses should carefully monitor inflation rates and adjust their pricing strategies accordingly in order to remain profitable.

Overall, inflation poses a major risk to businesses in 2023. Companies should monitor inflation closely and be prepared to adjust their pricing strategies and business plans appropriately in order to remain profitable.

Conclusion

For some business owners, this year will take a lot of work for businesses to stay afloat. They may need to make difficult decisions about reducing staff, cutting back on services and products, or temporarily closing their doors. However, it is important to remember that no matter how hard things seem now, the future of your business can still be bright. There are many strategies that businesses can use to weather this storm and come out the other side strongly and successfully.

One of the best ways is to set achievable goals to focus on for Quarter 1 of 2023. Break down your goals into smaller, more achievable ones and start working on them. This will help you stay focused and motivated throughout the year. Make sure to track progress so that when things are tough, you can look back on successes that have been made.

  1. Improve Workplace culture
  2. Prioritize your employees’ health
  3. Improve the efficiency of your systems
  4. Review and update your business strategy

Another strategy for weathering tough times is to take advantage of every opportunity to gain visibility and maintain customer loyalty. Leverage the power of social media, review sites, and other online platforms to stay connected with your customers. Make sure to be proactive in engaging with customers and responding quickly to their questions or concerns. Additionally, consider offering discounts or specials that can help boost sales during hard times.

Finally, it is important to remain flexible and open to new opportunities. This can mean taking on projects outside of your usual scope or exploring different areas for potential partnerships and collaborations. Being open-minded and willing to take risks can often be the key to navigating difficult times successfully.

small business coach

Signs You Need To Amp Up Your Marketing Strategy

Marketing-Strategy

In this digitally progressing era, businesses & marketers are often on the quest for effective marketing tactics. It is because of the N number of variable factors (ranging from changing customer preferences to poor economic conditions) that affects the prevailing promotional campaigns. Having a good marketing strategy is essential to running a successful business.

Marketers need to understand that there is no such thing as a perfect plan. Regardless of how practical and impactful the brand promotional strategy is, loopholes and risks will undoubtedly be involved. Consequently, they might not avail of the desired results.

Even so, it is pretty challenging to determine whether the existing strategy is a scrap and needs revamping. They need to track different metrics to evaluate the effectiveness of a plan and accordingly modify it.

With that being said, below is the list of signs you need to amp up your marketing strategy.

  • Your RoI Is Low

Marketing-Strategy

It’s always a goal to see concrete results from your advertising strategies, but are you receiving the highest ROI possible?

Everything hinges on figuring out your cost per acquisition (CPA). Simply put, how much does it cost you to bring just one new customer? You may find that some channels work better than others as you monitor the results of your marketing activities.

That’s why your target should be to gain as many consumers or clients as possible at the lowest price point. It is possible only by comparing the outcomes of various channels and campaigns and determining which techniques produce the best results.

So, if you’re not sure you’re maximizing your ROI, it could be time to revamp your marketing strategy.

  • You Get Zero To No Conversion

As you might already know, launching successful marketing campaigns requires more than just generating traffic.

Even if you have thousands of visitors to your website each week, if they don’t become paying clients or customers, you won’t earn the return on investment you seek.

You need to make sure that your promotion results in conversions rather than just website visitors, whether you manage your own marketing or outsource an agency.

This entails tracking conversions on your website, linking them to the appropriate channel, and calculating ROI for all of your campaigns with analytics tools like Google Analytics.

For instance, many companies invest extensively in blogger outreach services to increase organic website traffic. It promotes brand recognition and attracts conversion-oriented referral traffic.

  • You Use Post & Pray Approach For Social Media

When it comes to social media marketing, one of the blunders organizations often make is adopting a “post and pray” strategy, in which they create content and hope it generates the desired interaction.

However, brands should post content that, according to the available data, will appeal to their audience.

Each social media site has its own vital metrics or version of analytics. The number of clicks, shares, likes and comments can all be used as followers’ engagement gauges.

In short, you need to improvise the current social media strategy if you are getting a minimal response. An easy trick you can use here is to pay attention to the prevailing social media trends and adapt to them. It will boost brand awareness, enhance goodwill and attract potential customers.

  • Your Plans Are Last Minute Hassles

It’s common for marketers to put together marketing campaigns at the very moment. However, if this is your go-to tactic, it might be time to try something new.

Building an effective marketing campaign takes time, especially when analyzing the data already available, segmenting your audience, doing A/B tests on your ads, etc. Also, the majority of your advertisements should be planned in advance so that your online marketing flows together.

According to professionals at Outreach Monks, this includes taking the required actions to set up your campaigns, such as performing keyword research, deciding link building and guest blogging plans, and more.

Imagine how much easier it would be to have your campaigns planned out in advance rather than scrambling to put them together at the last minute.

  • Your Search Engine Ranking Is Low

Marketing-Strategy

It goes without saying that consumers use search engines like Google every day to find businesses, services, goods, and information. So, your website is probably losing out on a tone of potential clients if it isn’t ranking well in the search results.

Of course, if you want to thrive on Search engines, you can’t entirely rely on the “publish and pray” strategy (as described above). You need an efficient SEO plan instead.

This entails making your website search engine-friendly, sharing excellent content, using niche-relevant keywords, and gaining high domain backlinks to your website. In addition, these efforts need to be implemented consistently to achieve the desired results.

  • You Are Not Properly Analyzing The Campaign Performance

A lot of the warning indicators mentioned above include analyzing if your promotional techniques are actually making an impact.

But what if you don’t know how to measure success?

In such a scenario, you might need to change how you approach marketing. Bear in mind that it is insufficient to run a campaign when you only have a rough sense of how many leads or consumers it is bringing in.

With this strategy, you won’t have the data you require to calculate your cost per acquisition or the income you ultimately earn.

As an alternative, make sure analytics are set to measure key performance indicators (KPIs) for your campaigns.

These KPIs should focus on the measures you’ll use to evaluate performance.

  • Page views, bounce rate, or conversions for SEO 
  • Likes, comments, shares, or clicks for social media 
  • Clicks, CPC, or click-through rate for advertisements
  • You Are Relying On Single Marketing Channel

You are literally placing all of your eggs in one basket if you only use one marketing channel.

You risk losing out on fresh leads and clients if that route closes. Moreover, if your marketing strategy is scattered, you will not understand how each campaign fits into the overall picture—you may experience marketing gaps.

Therefore, you should aim for a consistent, multichannel marketing plan that connects with potential clients through several touchpoints. In this manner, you have numerous opportunities to draw clients, and your brand value is successfully communicated across all channels.

To Sum It All Up on Your Marketing Strategy

There are numerous reasons a marketing strategy doesn’t work out. In such circumstances, you must identify the possible issues and eliminate them. It will help you build robust brand promotional tactics and accomplish the set objectives.

small business coach

How Can Process Automation Help Win Employee Productivity?

Process-Automation

Companies are constantly looking for ways to improve efficiency and productivity in today’s fast-paced business environment. One way to achieve these goals is through process automation. By automating certain business processes, companies can streamline and simplify workflows, reduce errors and improve quality, and free up time for employees to focus on more meaningful and challenging tasks. In this blog post, we’ll explore how process automation can help to improve employee productivity.

What Exactly Is Process Automation?

Process-Automation

Process automation uses software and technology to automate business processes, allowing them to run automatically without needing constant manual management. In other words, it’s about using technology to streamline and simplify tasks, freeing employees to focus on more complex and value-added work.

Although not every business process can be automated, many can be. One common example is the use of a chatbot on a website to greet visitors and provide support. Implementing process automation can bring numerous benefits to a business.

Chatbots help define the customer’s needs and ultimately point them in the right direction, saving time for customer service employees. It can screen issues and potentially provide solutions without needing to speak directly to a customer service representative.

Let’s now discover how process automation can help with employee productivity and its advantages:

  • Automation Saves Time

Likely, this is one of the most significant benefits of automating business processes. Time is money, and process automation can certainly free up a lot of time within an organization.

We’ve all probably heard the phrase ‘work smarter, not harder. Process automation certainly plays a major role in achieving that objective.

When repetitive tasks are assigned to machines, this frees up employee time, which they can use to focus on other crucial tasks.

  • Increased Rates Of Productivity

With saving time naturally comes increased levels of productivity. Technology is taking care of automated tasks, and employees find they have more time and energy to spend on other business processes.

Increased productivity means that tasks are completed much faster and deadlines are met ahead of time.

The end result is that more work is getting done in the same amount of time.

  • A Central Hub For Collaboration

Automation can also facilitate employee communication and collaboration by providing tools and platforms. For example, chatbots, project management software, and video conferencing tools can help foster collaboration and improve the efficiency of team communication.

  • Employees Will Be More Engaged

Many processes that end up being automated are tasks that are mundane and repetitive in nature. When handled by employees, these tasks can leave them bored and disengaged from the organization.

Automating repetitive tasks allows employees to focus on more engaging activities, reducing boredom and increasing their engagement with the company.

  • Company Profits Will Increase

Process-Automation

Automation can help to increase efficiency, reduce errors and improve quality, which contributes to increased profits. By automating repetitive or time-consuming tasks, companies can save time and money. When employees can focus on more meaningful and challenging work instead of spending a significant amount of time on mundane processes, it can lead to increased profitability for the business.

  • Process Automation Improves the Customer Experience

Automation can help to streamline and simplify processes, making it easier and faster for customers to interact with the company. This can lead to a more efficient and seamless customer experience.

Faster and more efficient processes through automation mean customers will have their needs or concerns dealt with more quickly.

This can develop a distinct competitive advantage that promotes and enhances your company’s brand and reputation.

  • Scalability and Process Automation

Automated processes are typically more scalable than manual processes, making them more suitable for business growth. In contrast, manual processes can hinder business expansion. Companies can more easily adapt to changes and handle increased demand by automating certain processes.

Automated processes can handle multiple tasks simultaneously and often complete them faster than if done manually.

Implementing the right process automation software allows you to scale your business processes more efficiently and effectively.

The Takeaway:

Automating business processes can bring numerous benefits, including saving time and money, enhancing the customer experience, and increasing employee productivity. Therefore, it is advisable to automate any processes that can be automated.

small business coach

Understanding Breakeven Point Calculation

Understanding breakeven point calculation is an important tool for monetary analysis utilized by business owners. When you find out variable and fixed expenses for the product your venture produces, you may utilize this data to calculate the breakeven point of your company.  

It can be useful to do this calculation for entrepreneurs who aim to define how many product units they require to sell at a given price point to break even. Keep on reading to learn about the benefits of this calculation and how to do it. 

What Is the Breakeven Point?

Breakeven-Point

Let’s start with the definition of the breakeven point. This is the point at which sales of the company exactly cover the expenditures. Small business owners should know the values of the following three variables in order to calculate the breakeven point in the sales volume of their venture: 

  • The selling price of the product 
  • Variable expenses. These are expenditures that depend on sales volume. For instance, the expenses of product manufacture are considered variable costs. 
  • Fixed expenses. These are expenditures that don’t depend on sales volume. For instance, rent is considered a fixed cost. 

Those who haven’t computed their breakeven point may experience financial issues and the need to rely on emergency cash immediately bad credit in difficult situations. Calculation breakeven points may help you improve your business finances and increase revenue. 

The breakeven point formula in corporate accounting is defined by dividing the overall fixed production expenses by the gains per individual unit minus the variable expenses for each unit. Fixed expenditures mean costs that don’t change based on the number of units sold. In other words, the breakeven point means the level of production where overall gains equal overall costs. 

How to Calculate Breakeven Point

Do you want to get started with break-even point analysis? You may find the calculator to create your break-even analysis and define your business’s break-even point in units at the website of the US Small Business Administration. There is a formula for calculating your break-even point in units. 

Fixed Expenses ÷ (Price – Variable Expenses) = Breakeven Point in Units 

It is necessary to admit that fixed expenses are mentioned in this formula as overall costs for the company, while Variable Expenses and Price are mentioned as expenses for every product unit sold. 

The contribution margin is price minus variable expenditures or the denominator of the equation. 

Advantages of Breakeven Analysis 

It can be beneficial to conduct a breakeven analysis as there are many advantages: 

  • To decrease emotional decisions. It can be challenging to avoid making emotional decisions concerning your business but it may lead to unpleasant consequences. If you conduct a breakeven analysis, you will be able to make smart business moves and improve your revenue. 
  • To find missing costs. Your business finances will be defined when you perform a breakeven analysis, so you won’t have any surprises with missing expenses. These costs will certainly be uncovered even if you couldn’t see them yourself. 
  • To secure financing. A breakeven analysis is usually conducted to secure financing and demonstrate to investors your business plan. 
  • To set targets. Once a breakeven analysis is made, it will become clear what aims need to be met to gain more revenue. Thus, small business owners will easily set new business aims and words toward reaching them. 
  • To price properly. When entrepreneurs make a breakeven analysis, they will also be able to see how to price appropriately their products in order to increase profit.

Between 2020 and 2021, the share of in-app paid content over 100 U.S. dollars on the Apple Store among consumers in the USA went up from 0.96 percent to 1.07 percent in the last measured year. The share of in-app purchase prices on iOS apps with a value between 10 and 49.99 U.S. dollars went up as well from 21.97 percent to 22.75 percent in 2021.

What Happens If Sales Change

Breakeven-Point

You may ask what might happen to the breakeven point when sales change. For instance, your business sales can drop when there is a downturn in the economy. If this happens, business owners risk not selling enough products to meet their breakeven point.

As a result, they won’t have enough financial means to cover all business costs. Is there a solution? Let’s have a look at the breakeven formula again to understand possible solutions. Actually, there are two options: entrepreneurs may either find ways to lower their variable and fixed expenses or increase the price of their products.

How Variable Expenses, Fixed Expenses, Price, and Volume Are Related

Every small business owner may notice that every decision they make concerning fixed or variable business expenses, pricing of their product, or sales volume is related to each other. When you compute the breakeven point for your venture, this is only one part of the cost-volume-revenue analysis. On the other hand, it’s still a significant and necessary step in order to establish a sales price point to make certain your company brings profit.

The breakeven point can be utilized in numerous areas of finance and business. In investing, it is the point at which the initial cost equals the market price. In accounting, it explains the production level at which overall production profit equals overall production expenses. Fixed expenses are divided by the gross revenue margin to compute the breakeven point in business.

The Bottom Line on the Breakeven Point

In conclusion, it is essential to calculate the breakeven point to understand and analyze your business finances. This point explains to the business owner what yield, price level, or revenue need to be accomplished to protect finances. Hence, provided that your business cost $2 million to undertake, you would require making another $2 million in net profits to make it break even.

When talking with traders who think about recouping losses or about a venture, it can be beneficial to compute the breakeven point. Besides, the calculation of a breakeven point is usually conducted by including the expenses of any taxes, commissions, and fees, and sometimes even the effects of inflation rates.

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Seeing Profits Soar and Dates With His Wife

profit soar
Client Feature: Robbie

 

“My coach with Small Business Coach Associates made a very large impact on my business.”


What if I told you that small business success could mean more time with your spouse, profits soar, and an overall sense of fulfillment? It sounds too good to be true, right?

That’s the reality Robbie experienced when he decided to join Small Business Coach Associates.

However, Robbie’s journey was not easy.

Here’s what happened.

profit soar

profits soar

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Even though they had been operating successfully since 1965, due to the financial situation they faced caused by incurring a very large bad debt, Robbie was desperate and frustrated.

Robbie feared that bankruptcy or reorganization might be their only option.

“Although we have had a reputation for outstanding service and technical expertise since 1965, our business was having a difficult time making it through these hard economic times. We incurred a bad debt of $174,000, which equals about 10% of our annual sales, and it caused me to explore possibly filing bankruptcy or reorganization of the company. I was beginning to lose hope in recovering from this large loss. We had many obstacles to overcome, low morale with our employees, non-existent cash flow, and inefficient business practices. I was working 80 hours per week and I told him that the number one thing I wanted was a date with my wife.”

But the results were remarkable when he decided to invest in small business coaching. 

Before starting one-on-one coaching, he mentioned that his number-one priority is to have a date with his wife.

“I was working 80 hours per week and I told him that the number one thing I wanted was a date with my wife.”


Within six months of working with Small Business Coach Associates.

Not only did Robbie’s small business succeed and become profitable again, but he had more time with his wife. Furthermore he had an increased income that allowed them to do things they never thought possible before, and a renewed sense of accomplishment.

profits soar

“After six months, our profits had increased over $152,000, which annualized is over $300,000 per year! We have started paying off our accounts payable to our vendors. We have reorganized our office and improved our staff with my coach’s help. We are starting to achieve many of the actions in our action plan. I have a clearer vision of where we are going and what it takes to get us to the next level. With this clearer vision comes renewed hope. Most importantly, I am working less and have started taking my wife out on dates. I would like to thank SBCA for seeing hope in me and my company, and helping us through a difficult time”


Robbie’s small business success story is just one example of the many small businesses that have benefited from Small Business Coach Associates.

profits soar


The Top 3 Take Away From Robbie’s Story

#1 Don’t Be Afraid To Seek Help

As small business owners, we often make the mistake of trying to do everything ourselves. We want to be in control and take pride in our ability to tackle every problem independently.

But truthfully, sometimes we don’t have the know-how or experience necessary to handle certain situations effectively. That’s why it is so important to seek help from a professional if you need to.

These professionals can provide invaluable insight, advice, and guidance to help you navigate difficult situations and grow your small business. They also offer a unique perspective on various challenges small businesses face and how best to approach them. Most importantly, these small business coaches are there to provide small business owners with the support they need.

If you’re feeling overwhelmed or uncertain about how to proceed, don’t hesitate to get help. It can make a huge difference in your small business’s success!

#2 Develop a realistic action plan and collaborate with your team to make it happen.

It’s not enough to just have a vision for your small business. To make it a reality, you’ll need an action plan outlining the steps you’ll take to meet your goals. This means taking time to break down what to be done and creating a timeline that works with your team’s resources and abilities. 

Communicating your vision and collaborating with your team to develop actions will help ensure everyone is on the same page when it comes to executing the plan. Make sure everyone knows their roles and responsibilities, as well as any deadlines or milestones they need to meet in order to keep things moving forward

Developing an actionable plan and involving your team in the process can be incredibly beneficial to small businesses and can set you up for success. So don’t overlook this important step!

#3 Take Action

It’s easy to talk about small business growth, but actually taking the necessary steps to get there is much harder. No magic pill will make your small business successful overnight – small business owners have to be willing to put in the work.

This includes defining your mission, vision and values.  It also includes creating an effective strategy and understanding how to optimize various processes within your small business. It takes time, hard work, and dedication to get small businesses where they need to be.

At the end of the day, small business owners have to take action if their small businesses are going to succeed. There’s no way around it – small business owners must be willing to put in the effort required for success

We know that small business owners face obstacles and challenges almost every day. But rather than feeling overwhelmed by them, having a small business coach can help you navigate these issues. You can reach your goals of increased profits, more time with your loved ones, and overall small business success

Many say that marketing is the secret to success.

Marketing is definitely one of the most important factors to success. However, there are other things that matter.

A successful business needs a great team and a well-implemented business system in place.

Most business owners are unable to achieve this and as a result…

They get stuck, desperate, and frustrated.

And unable to grow their business.

If you want to unlock the potential of your small business, seek the help and advice of Small Business Coach Associates. With our help, you can develop a realistic action plan, take action on it and make your small business vision come true. So what are you waiting for? Contact us today!

Together we can create the small business success you deserve.

Thanks for reading! We hope this content has been helpful in inspiring small business success.

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IoT Software Development – How it Impacts Standard Development

IoT

One of the most essential and prospective technologies in the world is the Internet of Things (IoT). It offers almost limitless possibilities and the brightest prospects for the future. This technology is already omnipresent, from high-tech healthcare to smart washing machines and lightbulbs. Every industry can benefit from using IoT powers and wants it.

IoT solutions become more demanded each day. However, the question arises: are IoT software the same as “usual” applications for mobile and desktop computers? Can you simply order IoT software development services from the same company, like this, that created other software for your business? Of course, that company should provide such services. But still, we need to go deeper into the question.

What we can claim now, the Internet of Things impacts software design and development principles. There are specific combinations of software and hardware applicable to IoT solutions development. Besides, certain challenges were always present in the creation of any highly-productive software. However, the Internet of Things made the developers focus on those challenges.

How do IoT applications differ from other software?

IoT

The most burning challenge that any IoT software development company has to face when working on such projects is the “dual” scope of applications. The usual software you run on your desktop computer or mobile devices deals with digital environments. At the same time, the software for IoT touches the “real” world and controls physical objects there.

This factor implements additional complication levels at every stage of the software development process. First, the apps must receive and process data from multiple physical sensors. Then, IoT solutions have to operate an excessive number of connections.

Another high-priority task is ensuring the security of that data and connections. IoT application development services create tools to run factories, drive cars, and perform complex and requiring tasks in various industries. Thus, losing control of such processes or letting the slightest threat come in must not happen.

The Internet of Things networks include dozens and hundreds of various physical devices with different OS. The more servers participate in the communication processes, the faster the data gets processed. Then, to monitor and control these networks, users apply mobile apps on devices running on Android or iOS platforms.

Here, we have the specific factors that are in the highest demand for IoT software development efforts:

  • Collecting data from external sensors;
  • Managing multiple connections;
  • Managing devices and applications on different platforms simultaneously;
  • Ensuring the highest security level for operations and data;
  • Decentralization.

One might say that these factors are essential for any complex and powerful solution. It is true, but the Internet of Things considers these aspects critical.

Development platforms and programming languages for IoT applications

IoT projects are complex. The software to deploy is only a part of the task. Developers have to track physical devices and sensors, capture the data they send, process it, and perform lots of other routines. Also, such projects require using programming languages suitable for IoT solutions. Fortunately, all these conditions are now available.

Development platforms

The combination of the development infrastructure, tools, and cloud technologies is provided by the tech industry leaders. It is a platform for IoT software development that helps to resolve all the specific challenges. Creators can deploy IoT apps and run them on cloud environments, covering all aspects, from mobile apps to the data exchange processes between all devices in the network.

IBM, Microsoft, Amazon, and other tech giants have introduced such platforms with different characteristics. Thus, the IoT application developer should only examine them and choose the optimal environment.

Let us name a few platforms serving excellent developers:

  • Azure (Microsoft) needs no additional introduction – it is a tech giant with multiple products for developers. The Azure cloud platform is great for IoT projects – it provides all the features for data collection, visualization, analysis, and project scaling.
  • AWS (Amazon). AWS is the developers’ favorite when it comes to IoT development services – it provides all the necessary tools for creating software and guarantees high security and scalability. Another essential option is an AI integration for better analytics services and control.
  • Watson (IBM). IBM offers this platform as a great match for IoT software development. It has all the powers, ensures quick implementation of all features, and provides data analysis and risk management options.

IoT developers mostly tend to either Azure or AWS cloud environments. However, this area is attractive to all tech giants.

Programming languages

IoT

Projects in the Internet of Things demand clear and concise code that is easy to compile. This requirement determines the top-3 of programming languages for IoT solutions:

  • Python is a great choice for creating and handling data-heavy applications.
  • Java is the mobile developers’ favorite, suitable for IoT devices. 
  • C and C++ can work with both hardware and software.

Due to the great demand for solutions in the Internet of Things, working environments and tools are constantly improved and enhanced.

The IoT software development architecture

Here, we come to the significant differences in the processes of software development for IoT projects vs “traditional” software.

The architecture of the IoT software has four essential stages:

  • Sensors – collecting data from objects and the environment with sensors.
  • Preprocessing of the data – converting raw analog data from sensors to the required digital format. 
  • IT systems – analyzing collected and converted data to pass only meaningful results to the cloud. 
  • The cloud – extracting significant data and storing it in the cloud/traditional data centers.

When all the necessary data from the external sensors is processed and analyzed, IT experts can use it in the software solutions they create for the end users.

Note: The data exchange is tremendous in IoT applications. That’s why the tasks of improving and securing connections between the units in a network are the most crucial for developers. You can follow this link to find out more about Software Development

Conclusion

There is no doubt that the demand for new solutions to the Internet of Things technology will grow. More likely, the software development services will get much more contracts. All users understand the prospects that IoT opens, and most of the future solutions, both smaller and large enterprise systems will implement the technology.

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