10 Tools That Will Help You Improve SEO Strategy

SEO

Search Engine Optimization (SEO) is widely used to improve business marketing operations. Visibility has always been at the core of thriving businesses. With the rapid expansion of e-commerce, brand visibility and online presence go hand in hand.

SEO is a viable and affordable way to drive organic traffic to your website. Even though it is easy to begin, SEO is hard to master. You will need additional SEO tools to inspect your online traffic, keyword ranks, backlink quality, etc.

Luckily, there are hundreds of professional SEO tools at your disposal. This article will help you choose the correct SEO tools to improve your SEO strategy. They will help you climb to the first pages of Google and secure a stable position for positive, long-lasting organic traffic. 

1. Ahrefs: An Ultimate SEO Tool

SEO

Just like Google dominates the search engine market share, so does Ahrefs relating to SEO. There’s hardly an SEO professional not using Ahrefs at some point. Ahrefs excels at information availability with a “Web Crawler that powers the 12 trillion link database for Ahrefs online marketing toolset.” You will not find a better place for exhaustive site audits, historical data, data comparison, and other valuable Ahref features. For growing businesses, competitor analysis will illuminate their backlink strategy to improve yours.

Simultaneously, established brands use it to keep an eye on website performance, fix broken links, monitor website authority, and more. Ahrefs remains one of the most popular tools in the SEO field. Mastering it will significantly improve your SEO practices. 

2. Semrush: Competitive Data Analysis 

An all-in-one marketing tool Semrush is among the favorites in the SEO community. You will find reviews praising its design, information accessibility, user-friendliness, and more. You can use it for content structuring, keyword analysis, website performance improvement, and other significant SEO tasks.

What’s more, Semrush provides an outstanding Keyword gap feature. It’s a second-to-none tool to compare your websites against competitors. It allows a side-by-side comparison of up to five competitors, including their subdomains for premium subscribers. This makes Semrush one of the best tools for competitor analysis and overall SEO improvement. 

3. Proxies: Enhanced Data Accessibility 

Proxies are an essential online networking tool for regulating online communication. However, SEO specialists use proxies to enhance several SEO operations. Firstly, proxies grant access to localized Google search engine results page (SERP) results and keywords.

When you browse Google, it marks your IP address’s geographical location and returns localized results. SEO tasks often require results from various foreign markets. You can connect to a proxy server to get its alternative regional IP address. For example, you will get U.S. regional SERP and keyword results if you connect to the U.S. proxy while based in Europe.

Even though some SEO tools provide different geographical location analyses, proxies add additional value. SEO tools don’t have an inherent function to bypass geo-blocks. Sometimes it might distort their global keyword analysis. Moreover, via a proxy server, you can access geographically restricted information to enrich your SEO analysis with additional data.

Additional SEO-related proxy use cases involve real-time HTML tracking, automated keyword collection, and publicly available data gathering. Instead of gathering vast amounts of data manually, you can combine proxies with search engine crawlers for efficient and geographically unrestricted analysis. Proxies are an invaluable tool for advanced SEO practices. 

4. Answer the Public: Content Idea Generator

SEO

Any successful SEO strategy relies on possible content ideas. However, how do you know if your content is relevant to broader audiences? Answer the Public is an excellent tool to get possible content ideas and generate leads. Moreover, it’s straightforward to use from the very beginning. You can select a keyword and get a list of related questions, prepositions, comparisons, etc.

Answer the Public allows you to download this information in a .csv file to integrate with additional software. If you run out of ideas for your business blog, use this tool to inspect consumer queries and drive more relevant traffic. Furthermore, its free version is sufficiently equipped for primary SEO tasks. 

5. KWFinder

KWFinder is a professional software to generate new keyword ideas. It will also provide exhaustive information on keyword difficulty, volume, paid vs. organic, and other key metrics. It’s excellent for selecting long-tail keywords for a durable website structure. KWFinder stands out in its simplicity and additional features. Even if it is your first experience with SEO, KWFinder will make it effortless to start optimizing your website for better visibility.

Moreover, businesses value pop-up alerts when online users search for your selected keywords. It will give you a better real-time idea of SEO campaign performance. KWFinder is part of Mangools SEO toolkit, alongside backlink analytics, rank tracking, SERP, and SEO metrics analysis.

6. Google Analytics for SEO

Google Analytics is a powerful marketing tool that brings a lot to the table. Coming directly from Google, it offers more information than could be found elsewhere. Its available demographic statistics include age, location, interests, and more. It’s an essential tool to construct your consumers’ psychological profile for better product placement.

Simultaneously, you will see your landing page performance statistics, such as impressions, clicks, bounce rate, etc. You can install a unique tracking code for each website you want to monitor. Google Analytics offers numerous marketing tools. You can track visitor conversion rates, manage PPC spending, and inspect traffic referral sites. Mastering Google Analytics will significantly improve your SEO and overall digital marketing. 

7. MozCast

SEO

The worst SEO pro nightmare is waking up to keywords that are not ranking anymore. This happens more often than one could expect. In fact, it’s an integral part of SEO. Because Google owns the most popular search engine, its results depend on Google’s decisions.

What’s more, Google is continuously changing and improving its search algorithm. What was ranking one day may be thrown into the desolate second page the other. Google does this to improve search result relevance, fight backlink spamming, and other reasons beyond mortal understanding.

MozCast is a real-time Google algorithm weather station. According to their site,

“Every 24 hours, we track a hand-picked set of 10,000 keywords (across 20 industry categories and 5 major US cities) and analyze page one of Google organic results, comparing it to the previous day. The MozCast temperature reflects the degree of change in the day-over-day rankings, with an uneventful day being about 70°F. Put simply, the hotter the temperature, the more change we saw in Google rankings in the previous 24 hours.”

Instead of panicking regarding low keyword ranking, you should check MozCast. SEO is in big part adapting to new Google regulations. MozCast will give an idea of a happening change within Google algorithm. Use it to keep up-to-date regarding the latest changes and improve your SEO strategy accordingly. 

8. Ubersuggest

Ubersuggest is free keyword-tracking software. It’s an excellent choice with a limited budget and provides sufficient features to compete with paid services. Ubersuggest will assist in identifying short to long-tail keywords, reveal user search intent, keyword rank, and more.

You will need to upgrade to premium to unlock its full features. However, the free version is sufficient for most keyword-related operations. And the premium version is moderately priced. Ubersuggest is praised for its simplicity, accurate keyword data, and relevant content update suggestions. It’s an excellent tool for junior specialists that want to learn the discipline without spending hundreds of dollars. 

9. Google Trends for SEO

Google Trends is another valuable tool. It’s a free Google asset that provides meaningful insights into Internet user queries. It is extraordinarily simple to use, yet provides exclusive knowledge when used professionally. Google offers decades of online data to illustrate researched trends. You can see the popularity of specific queries over time, sort them by geographical location, compare them with other queries, and more.

As always, Google provides an endless repository of valuable data to work with. SEO specialists use Google trends to accurately predict possible keyword volumes and content opportunities.

10. SpyFu

SEO

SpyFu is a professional paid search analytics tool. It wasn’t developed for SEO beginners, but its intuitive design has a gentle learning curve. SpyFu offers a lot to businesses providing keyword monetary value and detailed search advertising metrics.

Moreover, instead of ranking keywords based on Domain Authority, SpyFu populates the results with the exact monetary keyword’s worth. It’s a unique way of providing keyword results that come in handy for numerous marketing operations. This choice is perfect for improving email marketing campaigns, affiliate marketing operations, and retail site analysis. 

Final Words on SEO

SEO may sound straightforward, but there’s a lot to learn. Firstly, SEO is nearly impossible without a myriad of tools. What are netizens searching for online? What exact phrases do they use? Are they expected to keep searching or lose interest? All of this can be found on Google’s first page. However, specific tools can narrow the information to the smallest detail.

Moreover, technologically advanced Internet users combine SEO tools with proxies for more detailed insights. As you will know, SEO is closely related to the development of Internet technologies. Whether it’s an ever-changing Google algorithm or a trick to avoid geo-blocks, your SEO strategy will significantly improve if you master using the tools above.

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How to Increase Employee Happiness and Improve Productivity

Employee-Happiness

If you are a business owner or team leader struggling to improve productivity within the workplace or team, then you have come to the right place! Here is how you can improve workplace productivity by increasing employee happiness.

How does employee happiness affect productivity?

Happy and motivated employees are proven indicators of productivity, and as a result, better profitability. To enhance overall business success, it is suggested that you start with improving the happiness and wellbeing of your employees.  

If your employees feel appreciated and valued by the company, they are more likely to be productive and deterred from quitting. Therefore, employee happiness is crucial in lengthening the longevity of your business! 

Rewarding employee performance

One way to boost employee happiness is to of course offer employee rewards and bonuses – whether this is a cash prize, or something like gift cards or a free trip to somewhere, these rewards can help to increase employee happiness.  

Additionally, as these rewards act like incentives, it may motivate employees to perform better and work harder at their tasks if it means receiving a reward in return! You need to show that their contributions to the company are extremely valued and appreciated, so rewarding excellent employee performance is a must.  

Boosting morale and wellbeing

Employee-Happiness

Happy employees mean high morale and wellbeing – how to achieve this? Implement things that encourage this such as a biking to work scheme or discounts on gym memberships, or, and possibly the popular of the bunch, support flexible working arrangements.  

If your company survived the COVID-19 pandemic, your employees would have most likely worked from home during the lockdowns, but if you have recently enforced full-time office working, you may want to consider offering work from home solutions. 

Working from home can boost your employees’ wellbeing as it can improve their work-life balance – and, they may find it easier to work from home anyway, eradicating commute times, so productivity is enhanced regardless. 

It may also be worthwhile to actually take the time to know your employees on a personal level – remember their birthdays, significant life events or anniversaries, and surprising them with a gift, may just be the motivation for their happiness.  

Cultivating a positive work environment

Happy employees can influence the work environment positively, so you need to ensure that your employees are thriving within the workplace. Fostering a safe and comfortable space for your employees to work in is crucial when it comes to increasing employee happiness and productivity.  

In addition to this, when it comes to feedback surveys, you may find your employees to be more honest and genuine as you have empowered them to feel safe and have trust in the company to be truthful. 

How to create such an environment? Encourage and support your employees both individually and as a team. You should consider planning company events to build relationships and rapport between employees, as well as having absolutely no tolerance for discrimination nor workplace bullying and harassment.

Overall, it is clear that you must be willing to actively listen to your employees whenever they have concerns and problems so that they feel that you do care and value them. In doing so, you will see a boost in morale, and thus naturally improve productivity.  

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Is OOH advertising only for big brands? Let’s discuss

The marketing expert Neil Patel explains that out-of-home (OOH) advertising “refers to the process of reaching consumers while they are, you guessed it, out of their homes.”

Patel insists that, though “this may conjure images of NYC Times Square billboards, there are many mediums that qualify as out-of-home advertising.” He cites not only billboards but also bus stops, point-of-sale displays and even blimps as places where OOH advertising can be displayed.

Nonetheless, given how often billboards are associated with well-known brands and major companies, you could have assumed that your own business is too small to even have the option of OOH media. Would this perception be borne out by the facts?

If you run a small business, should you consider using OOH advertising media?

Advertising

The simple answer is yes — and one simple reason why is that many small businesses are already engaging in OOH advertising. Home Business states: “Believe it or not, roughly seven out of ten outdoor ads promote local businesses.”

Of course, as we have already seen, billboards are far from the only option when it comes to OOH advertising. However, you could be stunned to learn that, even as the owner of a small business, you don’t necessarily need to rule out going specifically for billboard advertising.

That’s because, though the cost of billboards can admittedly vary depending on what market your business occupies, billboards remain — on the whole — surprisingly affordable to use for advertising purposes.

Generally, utilizing billboards in this way is far cheaper than TV, magazine, and newspaper advertising. In fact, Home Business enthuses: “Outdoor ads deliver the best value — in terms of cost-per-thousand impressions — of any type of advertising, including digital.”

Even if your business is a start-up, you could gently ease it into OOH advertising by taking advantage of a start-up accelerator scheme. One good example of one is the Clear Start programme run by Clear Channel, the UK-based provider of OOH advertising space.

OOH isn’t just inexpensive — it’s also great value

There can naturally be quite a marked difference between the upfront price of something and the long-term value it delivers. Fortunately, there is good reason for you to believe that, if you do invest in using OOH advertising, it will more than pay for itself.

Numerous Out of Home Advertising Association of America (OAAA) figures relayed by Home Business are testament to OOH advertising’s effectiveness.

The revelations in these figures include that, of people who have seen an outdoor ad, 41% are more likely to find out about the advertised brand, while 58% have searched the web as a direct result.

Of course, it helps that, when someone sees an OOH ad, they can’t simply choose to turn off the ad like they probably would if it was an online ad where this was an option.

Similarly, while it is possible to install plugins known as ‘ad blockers’ on web browsers and consequently avoid having to see a wide array of online ads in the first place, OOH ads can’t be blocked in this manner.

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Teamwork Makes the Dream Work – 7 Ways Teams can Collaborate

Effective teamwork is crucial in any business, especially when it comes to improving productivity and overall employee wellbeing and performance. So in what ways can teamwork happen? Here are 7 ways teams can effectively collaborate.

1. Workflow management software

Implementing a workflow management, or a project management software like Trello or Asana is the perfect way to boost not only collaboration, but also efficiency, as the team is able to monitor and see everyone’s progress so that you’re all on the same page. With this software, you’re able to manage tasks and collaborate with others as you’re able to make comments, add deadlines, etc.  

2. A safe pace for ideation and sharing ideas

It’s recommended that in order to foster collaboration, you must first cultivate an environment where everyone feels comfortable to share their ideas and listen to others. If you’re a team leader in particular, it’s vital that you empower your team members to be able to actively listen and share ideas with each other to improve collaboration.  

3. Shared workspace/centralized drive

A simple method that teams can use to collaborate is to just have a shared workspace or centralized drive that everyone has access to. This enables your team to look at, download, or upload relevant documents that can be accessed by others easily. As a result, there’s no hassle when it comes to sending and receiving emails which may be delayed for any reason.

4. Instant messaging apps

Particularly for remote teams, Microsoft Teams is perfect for your communications system as this allows instant communication, regardless of whether or not the other person is online at the same time. With instant messaging apps, your team members can adequately communicate with each other, enhancing collaboration and productivity.  

Teamwork

5. Screen sharing

A feature that is sometimes overlooked in the evolution of communication technology is the screen sharing function. With screen sharing, your team, especially if some members are remote, are able to collaborate in a unique way. Your team members have the ability to share their screen, showing any relevant and important information to other members that they may be struggling with or would like to share.  

6. Editing documents in real-time

Microsoft Teams has a function that enables you to edit documents with others simultaneously. By being able to edit the same document in real-time, with every change or comment being added as soon as someone types it, this is a time-efficient way of collaborating when working on a document with another team member. Don’t forget about this convenient feature that’s ideal for any last minute document writing.  

7. Call and video conferencing

As communication is key in collaboration, it’s worthwhile hosting team meetings regularly. Call or video conferencing options are available on a range of platforms, so you’ll never be out of options when it comes to this. Whilst instant messaging is useful, it’s also valuable to be able to see or physically speak to other members of the team – to catch up on their tasks and build a rapport in the meantime. 

And there you have it – just few ways that you can encourage teamwork in your business.

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