8 Digital Marketing Strategies for a Successful Startup


Starting a business from the ground up is a challenging process. Apart from your investors, family, and close friends, no one really knows about your products whether you’re selling t-shirts online or gadgets and offering services until you actively promote them. Getting the word out is what marketing is for, but where to begin is a challenge in itself. Digital marketing strategies are very integral to the success of your business.

Digital marketing is perhaps the best route a startup can take because of how accessible it is, regardless of your budget. Digital marketing is a wide and diverse field, but here are eight of the best practices that some successful startups have employed in their own business strategies.

1. Create digital marketing strategies

One can’t talk about digital marketing without mentioning content marketing, the process by which a business creates, publishes, and promotes relevant content to its target audience.

Every startup should begin by analyzing the market and identifying its audience. After all, a great product or service is all for naught if the people who are most likely to avail of such are not aware that the business exists.

2. Build a clear brand identity


You have to set yourself apart from the competition, and that means building a brand identity that is both unique and practical. Every startup has to figure out its name and logo since these will appear everywhere, from your website to your social media pages to your printed marketing materials.

Your logo and brand name don’t have to be complicated, but you should make sure they’re easily recognizable. They should also tell the story of your brand.

3. Advertise on Google

Pay-per-click (PPC) is a form of marketing where you only pay when someone clicks on your ad. Google Ads is a type of PPC wherein you can place ads on Google’s search engine and the entire Google Display Network.

If your ad wins the bid for a specific keyword, your ad will appear on the first page whenever someone searched for that keyword on Google. It can be tricky to figure out what keywords to use or how to write the copy for the ad, that’s why it’s recommended to partner with a Google Ads expert.

4. Use social media to raise brand awareness

Advertising on social media is perhaps the best digital marketing strategy to build brand awareness. It’s hard to grow your social media pages organically since there is a lot of content online competing for the limited attention of your target market. This means that you have to regularly churn out fresh and up-to-date content so that people would know that your business is active.

5. Don’t dismiss email marketing

For the naysayers that say email marketing is dead, a report shows each $1 spent in email marketing has a return on investment of roughly $44. However, you have to craft personalized emails to urge customers or clients to actually open their mails and browse through your website. Personalized subject lines are 26% more likely to be opened so make sure it’s not only catchy and engaging but also specifically targeted to the client.

6. Build a customer service program

Traditionally, customer service is a totally different aspect of the business from marketing but social media has changed that. Businesses who provide subpar customer service may find themselves in hot water when users complain online of a bad experience they had dealing with you. Mind you, news travels fast. Naturally, it’s less likely that you will attract new customers if you’ve gained a bad reputation from the public.

7. Run retargeting ads


Sometimes, people are just not ready to make a purchase the first time they visit your website. This is where retargeting ads come in. Retargeting is most effective when you present clients with a special or limited-time offer. This is pursuant to the scarcity principle that people are most likely to purchase something from you if they feel that the supply is limited.

8. Invest in Search Engine Optimization

SEO is optimizing your website so that it will rank higher in the results pages of search engines. People are less likely to scroll down or move to the next page of results if they’ve already found what they’re looking for on the first few websites. Higher ranking could mean more traffic coming into your website. A lot of companies invest heavily in SEO because it’s efficient in getting traffic to your website without paying for ads.

Final Thoughts on Digital Marketing Strategies

The deluge of competition will make it an uphill battle for any startup. New businesses must also consider if there is a demand for their products and the logistics that come into delivering these products into the hands of consumers, apart from marketing. Digital marketing ensures that your intended audience is aware of what you have to offer. It takes time to build a presence, but in time and with enough hard work, you will see considerable traffic to your online pages.

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An Essential Guide To Building A Company Warehouse

Without warehouses, the supply chain will not thrive, leaving customers, manufacturers, retailers, and suppliers waiting for essential items for weeks and months. More importantly, the global e-Commerce industry will only be as robust as it is today if not for these commercial spaces. A warehouse is vital to any businesswhether an online merchant or notthat sells physical goods. With proper storage areas and fulfillment systems, companies can store their inventory, have them packaged, and shipped out to customers most efficiently. 

According to estimates, there were 151,000 warehouses worldwide in 2020. The continuing online shopping boom is seen to drive the numbers to 180,000 by 2025. If you’re planning to build one for your business, check out this guide for some insightful ideas. 

  • Be Clear With Your Company’s Objectives

As with any significant business movement, building a company warehouse requires owners to have clear goals for the project. What are the company’s priorities, and how does having a warehouse align with its vision?

The answer to this question must be clear from the get-go. Your company is bound to make poor choices in the location, design, and other essential warehousing elements unless you’ve settled on what your business hopes to accomplish. Additionally, it’s important to understand the firm’s current performance as a benchmark, so your company can set measurable objectives.

  • Set A Budget for Your Warehouse

The cost of building a warehouse varies greatly and depends on various factors such as location, size, materials, and layout. Apart from building construction, companies will also have to spend on industrial equipment for handling materials, stocking goods, and automating the process.

Companies should consider the following cost factors when erecting a warehouse:


  • Building construction costs 
  • Office equipment 
  • Warehouse management system (WMS) software
  • Positioning devices like clamps, worktables, etc.
  • Transport equipment like forklifts
  • Storage tools like shelves, pallet racks 
  • Packing and shipping equipment like boxes, pouches, bags, label printers, and scales
  • Barcoding and scanning devices

Operational expenses like fuel costs, maintenance costs, warehouse staff wages, electricity bills, and consumables must also be considered.

  • Identifying The Right Location  

As with any other real estate transaction, location is a significant consideration in setting up your business warehouse. Ideally, your warehouse must be strategically placed and accessible to your staff, suppliers, transport, and shipment hubs.

Is it easy to scale?

A forward-looking company must also think about its future operations. Consider how much tax rates your company has to pay in the location and whether the area is suitable for expansion or future operations. Visiting several potential sites and knowing the locality’s development plan can be helpful before deciding where to build the warehouse.

Workforce issues

Despite the automation of some warehousing operations, human intervention is still needed in various tasks like picking and packing. More importantly, staff members must operate the WMS and other software tools. 

Relocating interstate workers to the newly built warehouse can be challenging, and some might refuse or quit. That said, ensuring workforce availability in your chosen warehouse location is crucial. Hiring staff members with warehousing experience is best, but you can give trainable workers with the right attitude a chance.

  • Size, Design, And Layout of Your Warehouse

These have got to be three of the most critical components of a warehouse—yet it can be easy for businesses to make mistakes in one or all of them. 

In most cases, company warehouses are built to improve the fulfillment process. These include sourcing raw materials, storing inventory, shipping the products to customers, receiving and processing, or picking and packing the goods. Within these processes are workflows that optimize efficiency by improving space usage, inventory management, and the safety features of warehousing operations. 

Size requirements

An excessively large warehouse leads to high operational costs, while an undersized one can lead to inefficiencies. Either way, wrongly estimating your warehouse size requirement is a costly mistake.

There’s no standard warehouse size, as business and consumer needs are always shifting. But the need for larger spaces has been noted in a study by the real estate services company CBRE. Comparing current and previous demand peaks, the company found out that the average warehouse size built in the US between 2012 and 2017 increased by 108,665 square feet compared to 2002 and 2007 figures.

Nevertheless, it’s vital to consider your entire business operations when assessing your needs. Think about the types of products you keep and the warehouse’s inventory movement. Once you’re done contemplating the size, you can proceed and think about the warehouse space and layout.

Design and layout


Besides storage capacity, you must allot space for other tasks like sorting, inventory, packing, and shipping. You’d also have to include the office area and additional workflows specific to your business type. These elements will decide how your warehouse will look and influence your decisions, including the ceiling height, column spacing, etc.

Think about how your operations will look once everything is set up. Visualize how the materials are placed in the warehouse, where they go, and how they are sorted. Additionally, consider the next stages involved in picking, packing, and shipping. This step is crucial whether you operate a physical or online store, or both. 

Establishing the flow of materials inside the warehouse and maintaining worker accessibility and safety are paramount before deciding on the design. A poorly designed warehouse will hamper the entire warehousing operations and expose your staff to certain occupational risks. 

Contractors often have experienced in-house warehouse designers who can help you with this crucial construction planning component. Before sealing the deal, ask for a copy of the design and conduct a final analysis of the product flows, equipment placements, and staff positioning.

  • Choosing The Right Contractor

After going through your company’s objectives and warehouse size, design, and layout, choosing a contractor comes next. Picking the right warehouse building experts to work with is crucial in making your vision come to life. The contractor should provide valuable warehouse construction insights and ensure the project stays on track. 

Here’s how to do it: 

  • Ask other businesses for referrals. 
  • Read the reviews and contact at least one of their previous clients.
  • Make a shortlist of three to five companies and ensure that they’re reputable and experienced in building commercial warehouses. 
  • Ask for a quote and proposal from each builder and compare them. 
  • Study each proposal and pick the one that aligns best with your business goals. 

Your budget will likely be a significant contributing factor to this decision. But going with the cheapest or priciest quote isn’t always the best way. Think about the company’s reputation in the industry and the trust its clients have in the firm. Go for the contractor that provides the best value and possesses the most capability without going overboard with your assigned costs.

Concluding Thoughts on Having a Company Warehouse

A warehouse is essential to the growth and success of a company that produces and sells physical goods. With it, companies can store and manage their inventory and make the order fulfillment processes more efficient and scalable. 

Thus, setting clear goals and identifying the right elements, including construction experts, are crucial when building a company warehouse. Getting these things right eliminates the risk of significant operational constraints and business losses in the future.

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Meet The Best Consulting Firms You Should Work With In 2022

best consulting firms
“Those who have stopped learning find themselves equipped for a world that no longer exists.” 
– Eric Hoffer


There. That’s your very first lesson and the most crucial aspect of growing yourself and your business or getting out of a tight spot if you ever get into one. Helping you and making you learn something for the future is not something that most consulting firms, bar the very best consulting firms, focus their time and energy on. That’s why you need to choose the one with absolutely top professionals.

best consulting firms

Consulting firms are a big deal. They can make or break a business, and they’re often relied upon for their expert advice. They offer guidance and strategic planning to companies or individuals who need it – whether they’re just starting or have been around for years. 

Because of the importance of their services, many people rely on consulting firms to help them with their professional issues or grow and succeed.

But how do you know who the best consulting firms are? And which one is right for your business or problem? This blog post will enlist the best consulting firms in each category and for overall small businesses to help you decide.

But before we dive into the said details, let’s know a bit about the consultants you may have at your disposal.

Let’s get started!

Types of Consultants or Consulting Firms

When it comes to starting or growing a small business, there are a lot of things to consider. One important decision is whether or not to hire a consultant. 

There are many different types of consultants, and each offers its own unique set of skills and expertise. 

Here is a brief overview of some of the most common types of consulting firms:

Management Consultants

They help businesses with everything from startups to marketing strategies. They can provide valuable insights into how to run a successful business. Management consultants often work with businesses to help them streamline their operations and make better use of their resources.

Financial Consultants

Need a hand with finances? They help businesses with financial planning and decision-making. They can advise on issuing debt, raising capital, and managing cash flow.

Tax Advisory Consultants

Tax advisory consulting firms help small businesses with their tax planning and compliance. These experts can counsel business owners on the tax implications of their future decisions, and they also guarantee that businesses are paying the right amount in taxes. 

In addition, tax advisory consulting firms can help businesses to negotiate with the IRS and to resolve tax disputes.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Human Resources (HR)

Human resources professionals help businesses with a variety of employee-related issues, from recruitment and training to compensation and compliance with employment laws and regulations.

Legal Consulting Consultants

Legal consultants can help businesses navigate the complexities of the legal system. They can assist with everything from drafting contracts to filing for permits and licenses. 

In addition, legal consultants can guide compliance with regulations and laws.

Marketing Consultants

After you complete all your other work, it’s time to market your business. They will assist you in developing and implementing marketing plans, identifying target markets, creating branding strategies, and developing advertising campaigns.

Small Business Consultants

They help business owners in a number of ways, with the initial planning stages of starting a business, including the development of a business plan and the identification of potential sources of funding. They can also provide advice on how to manage and grow a small business, including advice on marketing, hiring staff, and financial management. In addition, they offer support and guidance during difficult times, such as when a business is facing financial difficulties or is experiencing rapid growth. By providing expert advice and assistance, Small Business Consultants can help small businesses to overcome these challenges and achieve long-term success.

Best Consulting Firms for Management Consultancy 

When it comes to management consultancy, there are a few key things to keep in mind. First, finding a firm specializing in small businesses is important. The needs of a small business are different than those of a large corporation, so you want to make sure you’re working with someone who understands your specific situation. 

Second, you want to find a firm that has a proven track record of success. While there are many different management consulting firms to choose from, not all of them are created equal. 

The following is a list of the best consulting firms for management consulting.

McKinsey & Company

McKinsey is one of the world’s largest and most well-known management consulting firms. They have worked with some of the biggest names in business, and their experience is second to none. However, they are also known for being one of the most expensive firms to work with. 

If budget is not a concern, McKinsey is an excellent choice.

The Boston Consulting Group (BCG)

BCG is another top-tier management consulting firm that has worked with Fortune 500 companies and other large businesses. They offer a full range of services, from strategy development to implementation support. 

Like McKinsey, BCG is also on the pricier side. But if you can afford their rates, they are definitely worth considering.

best consulting firms

Bain & Company

Bain is another reputable management consulting firm that has a long track record of success. They have worked with businesses of all sizes, from startups to large corporations. Bain offers a comprehensive suite of services, including market analysis, financial modeling, and operations improvement. 

And while their rates are not as high as McKinsey or BCG, they are still more expensive than most other firms on this list.

The Monitor Group

The Monitor Group is a management consulting firm that focuses on helping businesses grow and compete in today’s global economy. They offer a wide range of services, including market research, competitive analysis, and business planning.

Booz & Company

Booz is a global management consulting firm that offers a wide range of services to businesses of all sizes. They have particular expertise in helping businesses enter new markets and expand into new geographies.

Best Consulting Firms for Financial Consultancy

Many small business owners are not trained in accounting or financial management, and as a result, they can make poor decisions that jeopardize the future of their businesses. A financial consultant can provide expert advice on a variety of topics, including cash flow management, investment strategies, and developing realistic financial goals, and creating a plan to achieve those goals.

To help you choose the best firm for your needs, here is a list of some of the best consulting firms for financial consultancy:


Deloitte is a professional services firm that offers a variety of services, including financial consulting. They have a team of experienced professionals who can provide you with comprehensive financial analysis and advice.

Ernst & Young

Ernst & Young is another large professional services firm with over 260,000 employees in over 700 offices around the globe. They offer a comprehensive range of services, including financial consultancy.


KPMG Bain is another leading consulting firm that provides services to companies in a variety of industries. They have extensive experience in financial analysis and modeling and can help you make the right decisions for your business.


PricewaterhouseCoopers is a global professional services network with over 276,000 employees in over 157 countries. They offer a comprehensive range of services, including financial consultancy.

Protiviti Inc.

Protiviti Inc. is a global consulting firm that provides financial and business consulting services. It has more than 80 offices in 27 countries, and its services include financial audits, risk management, compliance, and investigations.

Protiviti Inc. also offers financial advisory services such as mergers and acquisitions, capital markets, and valuation. Protiviti has a team of experienced consultants who have worked with major organizations in the financial sector.

The company has been recognized as one of the best consulting firms for financial consultancy by various magazines and research firms.

Best Consulting Firms for Tax Advisory Consultancy

When it comes to finding the best consulting firm for tax advisory consultancy, it’s important to find a firm with experience in the specific area of taxation that you’re looking for advice on. A top firm should have a good reputation and is known for providing quality services.

Here are a few of the best consulting firms for tax advisory consultancy.


PwC also has a strong focus on tax advisory. They offer a comprehensive range of tax advisory services, from compliance to planning and structuring. PwC is a one-stop shop for all your tax advisory needs, and its team of experienced professionals makes it a top choice for any business.

JS Morlu

Regarding tax advisory consultancy, JS Morlu is one of the best in the business. JS Morlu has a team of experienced and knowledgeable consultants who can provide comprehensive tax advice and guidance.

Whether you’re looking for help with tax compliance or tax planning, JS Morlu can assist you. They also have a strong track record in representing clients before the IRS and other tax authorities.

JS Morlu is definitely a firm you should consider if you require tax advisory services.

best consulting firms


Mazars is a leading tax advisory firm with a long history of providing quality services to clients. The firm has a team of experienced professionals who are well-versed in tax law and have a deep understanding of the complexities of the tax code.

Mazars provides comprehensive tax advisory services, including planning, compliance, and structuring. The firm also offers a full range of consulting services, from strategy and operations to financial due diligence.

Grant Thornton

Grant Thornton is a leading global provider of Tax Advisory Consultancy services. The firm has a strong presence with over 50 offices in the country and offers a comprehensive range of services to help businesses minimize their tax liabilities.

Grant Thornton’s team of experienced tax advisers can assist businesses with all aspects of tax compliance, from preparing and filing tax returns to negotiating with tax authorities.

The firm also provides advice on structuring transactions to minimize tax liabilities and can help businesses take advantage of opportunities for tax relief.


BDO has been in business for over 100 years and have a wealth of experience to offer clients. Their team of experts can provide advice on a wide range of tax-related issues, from compliance to planning and structuring.

They also have a strong understanding of the latest changes to tax law, which means they can keep clients up-to-date with the latest developments.

In addition, BDO has a global reach, with offices in over 150 countries. This means they can advise clients based in any country, ensuring they receive the best possible service.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Best Consulting Firms for Human Resources (HR) Consultancy

A number of top-tier HR consulting firms can provide your organization with the expertise and resources it needs to optimize its talent management strategy. Here is a list of some of the best:

Bersin by Deloitte

Bersin by Deloitte is a leading research and advisory firm that provides insights and tools to help organizations improve their HR functions. They offer comprehensive services, including consulting, technology, and outsourced HR solutions.


Mercer is a global consulting leader in talent, health, retirement, and investment solutions. They work with organizations of all sizes to design and implement customized HR programs that help solve their most pressing challenges.

Aon Hewitt

Aon Hewitt is a leading provider of human capital and management consulting services. They work with organizations worldwide to design and implement programs that drive business results.

human resource

Towers Watson

Towers Watson is a global professional services firm that helps organizations improve performance through effective people, risk, and financial management. They offer a full range of services, including consulting, technology, and outsourcing solutions.

Baker Tilly

Baker Tilly is also leading the race in accounting and advisory consulting with extensive experience in human resources consulting. They offer a wide range of services, including HR strategy, talent management, and organization development.

Best Consulting Firms for Legal Consultancy 

If you are in need of legal assistance, it is important to choose a reputable and experienced law firm. With so many firms to choose from, it can be difficult to know where to start. To help narrow your search, we have compiled a list of the best consulting firms for legal consultancy. 

K&L Gates 

K&L Gates is a leading international law firm with more than 2,000 lawyers worldwide. The firm handles a wide range of legal matters, including corporate, litigation, and public policy. 

Linklaters LLP

Linklaters is another top-rated international law firm with over 2,500 lawyers in more than 30 countries. The firm has a strong focus on corporate law and advises some of the world’s largest companies. 

legal consultant

Cooley LLP

Cooley LLP may be a good option if you are looking for a smaller firm with a more personal touch. With more than 1,000 lawyers across 11 offices, the firm provides high-quality legal services to clients ranging from startups to Fortune 500 companies.


Accenture is one of the world’s leading management consulting firms. It offers a broad range of services, including legal consultancy. Accenture has a team of experienced legal consultants who can provide advice on a wide range of legal issues, from corporate law to intellectual property law. 

In addition, Accenture has a strong track record of delivering legal services to clients in various industries, including the banking, insurance, and healthcare sectors.

Oliver Wyman

Oliver Wyman is one of the world’s largest management consulting firms, with over 60 offices in more than 30 countries. The firm provides a wide range of services to a variety of clients, including Fortune 500 companies, startups, and not-for-profit organizations. 

The firm’s lawyers have a deep understanding of the legal landscape and provide comprehensive advice on various legal matters. In addition, Oliver Wyman has a strong track record of successfully representing clients in court proceedings.

Best Consulting Firms for Marketing Consultancy 

Consulting firms play an important role in the world of marketing. By providing strategic advice and guidance, they help businesses to make the most of their marketing budgets and make informed decisions about where to allocate their resources. 

Our list of the best marketing consulting firms includes some from the previous categories as well as they have a multitude of consultancy experiences and expertise.

McKinsey & Company

McKinsey & Company is a global management consulting firm that provides a range of services, including marketing consultancy. They have worked with some of the world’s biggest brands, including Coca-Cola, Disney, and Microsoft. Their team of experienced consultants has a deep understanding of the latest marketing trends and can provide invaluable insights into how to reach your target audience.

Boston Consulting Group

Boston Consulting Group is another top management consulting firm with a strong focus on marketing. They have helped companies such as Nestle, Adidas, and Samsung to develop effective marketing strategies. They are also known for their work in the digital space, and their team can offer valuable guidance on how to use digital channels to reach your target market.

marketing consultant

Bain & Company

 Bain & Company is another leading management consulting firm with extensive experience in marketing. They have worked with major brands such as Apple, AT&T, and GE. 

Their team offers a full range of marketing services, from brand strategy to customer insights. They also have a strong focus on data-driven decision-making, which can be extremely helpful when it comes to developing an effective marketing strategy.


Deloitte is one of the “big four” professional services firms and offers a comprehensive range of marketing consulting services, from brand strategy to customer insights and data analytics.


Accenture provides a variety of professional services, including marketing consultancy. Their consultants can help with advertising, media buying, public relations, digital marketing, and more. They have extensive experience helping both small businesses and large corporations meet their marketing objectives.

Best Small Businesses Consulting Firms

Small Business Coach Associates

This is a leading consulting firm with a proven track record of helping businesses and startups to stabilize and familiarize themselves with the business environment. Our business coaches are highly qualified to guide you on the best measures to observe while carrying out your business. With us, your business can generate a revenue of between $250k to $5M in annual revenues. 


With offices in Atlanta, Georgia, and New York City, Kabbage is one of the leading small business consulting firms in the United States. They offer a comprehensive suite of services to help small businesses thrive, including financial analysis and reporting, marketing strategy development, and HR support. Whether you need guidance developing your long-term financial strategy or support navigating complex regulatory changes, Kabbage has the expertise you need for success.


With offices in more than 400 locations across the United States, SCORE is a leading small business consulting firm with global reach. They offer a comprehensive suite of services to help entrepreneurs at every stage of growth, from business idea validation and pitch development to online marketing strategy and financial planning. Whether you need guidance developing your long-term business strategy or support navigating regulatory changes, SCORE has the expertise you need for success.


With offices in San Antonio, Texas, London, England, and Hong Kong, China, Rackspace is one of the leading small business consulting firms with global reach. They offer a comprehensive suite of services to help businesses thrive across every industry, from online marketing strategy and eCommerce development to financial analysis and reporting. Whether you need support navigating complex legal issues or guidance developing your long-term business strategy, Rackspace has the expertise you need for success.

 First Annapolis

With offices in Washington, DC, and London, England, First Annapolis is one of North America’s most respected small business consulting firms. They offer a comprehensive suite of services to help businesses succeed across various industries, from online marketing strategy and eCommerce development to financial analysis and reporting. Whether you need guidance developing your long-term business strategy or support navigating complex legal issues, First Annapolis has the expertise you need for success.


So there you have it. The best consulting firms in various categories are as follows. You don’t have to worry about finding help with marketing, accounting, legal services, or small businesses; we have everything figured out for you. These companies listed below are dependable, experienced, and inventive–everything you need to make sure your business succeeds. 

Each has its own strengths and weaknesses, so be sure to do your research before deciding. 

If you have questions or want to partner with anyone, don’t hesitate to contact them.

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