5 Reasons Why Inventory Control is Essential for a Business


Many companies need help to control inventory levels and customer demands across several channels. If you want to compete, you need an inventory management system that provides exceptional inventory accuracy. Businesses that only regularly check their inventory and stock may encounter various problems. Customers will place orders with them that they cannot fill. They risk losing the store if they are not adequately monitoring it. These hazards may be eliminated by utilizing an effective inventory control system to ensure inventory accuracy.

Developing an inventory control system is not a complex task but adapting the approach to the business performance and to gain maximum efficiency, a business coach is required. Business Coach London can help you outperform your business and provide more guidance relating to business.

Effective inventory management truly determines the success or failure of your business! Consider the following benefits when you calculate the cost of not using an inventory management system.

Inventory Accuracy Improves Your Business Understanding

When you efficiently manage your inventory, you will better understand how much stock you will need to keep on hand to satisfy customer demands. Because of this, you will be OK with running out of goods all the time. You may prevent customers from placing orders for things that are not in stock by keeping an eye on your inventory levels. Shortages won’t be as big of a problem if you don’t have to worry about stocking too much inventory.

Accurate inventory results in a well-organized warehouse.

One of the biggest problems with many warehouses is that they need to be more organized. It’s easy for goods to be misplaced if you need an inventory management system and have many products to keep track of. Disorganization may lead to product loss or incorrect tracking. These items will stay on the shelves and never be bought since they have yet to be found or cannot be found. Your warehouse can be set up in a variety of ways. Some companies choose to place their best-selling goods together in easily accessible areas. Others group similar products by designating separate locations for various kinds of commodities. How the items are housed is as essential as having a clear framework to find inventory when needed.

Having an accurate inventory saves time and money.


You may save time and money by keeping an accurate inventory. If you keep track of the items you have on hand and the ones you’ve ordered, you won’t need to do an inventory count. The stock may be updated in real-time by suitable software, so you never have to worry about manually verifying what is available. Due to your knowledge of which goods are selling well and which are not, you will be aware of those you may wish to quit offering. If a product isn’t selling, it takes up shelf space in your warehouse. It will be pretty advantageous to be able to get rid of reluctant and unresponsive sellers. Additionally, it gives you more knowledge about the goods your business ought to stock or produce.

Inventory control increases output and effectiveness.

The warehouse staff will value an accurate inventory system as well. When you use a system with barcode scanners and inventory management software, their task is considerably more manageable. They will know exactly where to look for the items in the warehouse. Instead of spending the time to enter all the information manually, customers will instantly scan the item’s barcode after choosing it. This speeds up their job and significantly increases overall efficiency. It helps to increase productivity and employee happiness.

Devoted customers are the outcome of accurate inventory.

Of course, proper inventory may also be advantageous to your clients. For example, they will only try to place orders for items that are available. Since you will be more aware of what is selling, you will likely have those hot items in stock. The delivery process will be quicker and more effective, which will make customers pleased. Consequently, they dispatch their goods more quickly, and your company experiences fewer returns. Given all the benefits that come with practical, precise inventory management, it’s time to alter the way you conduct business.

Conclusion on inventory control

Now that you know why inventory control is so important, you should seek a warehouse management system that is of assistance. These tools are far more versatile than only helping with inventory. They may provide you with a wide range of extra benefits and features that will help you manage and organize your warehouse. As you can see, running your business requires an efficient inventory management system. Select the strategy that will serve you and your business the best. Beware of deceptive marketing claims, complicated functionality, and expensive updates that do no use. Thanks to technology, you should be able to live life to the fullest by running a wholesale or distribution business.

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The 7 Things You Should Consider Before You Buy A Business Car

business car

Whether you’re a freelancer or you have a team of employees, having a business car is a big step. It’s a sign that your business is doing well and that you’re ready to take it to the next level. But before you head to the dealership, there are a few things you should consider. In this blog post, we’ll go over 7 things you should think about before buying a car for your small business.

1. How will the business car be used?

If you’re in the market for a new business car, there are a few things you’ll want to keep in mind. First, think about how the car will be used. Will it be primarily for transportation to and from meetings? Then fuel efficiency may be your top priority.

Or, will it be used for traveling to distant clients or suppliers? In that case, you might prefer a car with more space and a comfortable ride. In this case, it’s important to know that your insurance costs may be high if you’re traveling a lot. You can offset this cost by choosing one of the cheapest cars to insure<span data-contrast=”none”>, like a Honda Civic that is safe and reliable.

You’ll also want to consider the image you want your business to project. A flashy sports car may turn some potential clients off, while a workhorse SUV might convey a more down-to-earth image. Whatever you decide, make sure the car you choose is the right fit for your business.

2. Who will be driving the business car?

If you’re the only one who will be driving the car, then you can buy whatever type of car you want. But if other people will be driving it, then you’ll need to take their needs into consideration as well. For example, if your employees will be driving the car, then you’ll need to make sure it’s comfortable and has enough space for them to store their equipment.

3. How much can you afford to spend?

business car

Deciding on a budget for your business car is a great place to start. You’ll want to consider how much you want to spend on gas, insurance, and maintenance.

Before you head to the dealership, you need to figure out how much you can realistically afford to spend. Here are a few tips to help you budget for your new company car:

  1. Determine your down payment. The larger your down payment, the lower your monthly payments will be. But don’t drain your savings account – you’ll need some cash reserves in case of emergencies.
  1. Consider your trade-in value. If you have an old car that’s in good condition, you may be able to get a significant discount on your new car.
  1. Calculate your monthly payments. Be sure to include insurance and registration fees in your budget.
  1. Get pre-approved for a loan. This will give you a good idea of what interest rates you can expect to pay.
  1. Shop around for the best deal. Once you’ve found a few cars that fit your budget, compare prices and financing options to find the best deal on your new car.
  2. What are your financing options?

If you’re in the market for a new car for your business, it’s important to explore all of your financing options before making a purchase. There are a few different ways to finance a car, and each has its own advantages and disadvantages.

One option is to take out a loan from a bank or credit union. This can be a good option if you have good credit and you’re able to get a low interest rate.

Another option is to lease a car. This can be a good option if you don’t have the money for a down payment or if you don’t want to commit to owning a car long-term.

Finally, you could also finance a car through the dealership. This can be a good option if you’re working with a reputable dealer and you’re able to negotiate a good interest rate. Whichever option you choose, make sure you do your research so that you can get the best deal possible.

5. What type of warranty does the car have?

When Buying A Car For Your Small Business, make sure to ask about the warranty. Find out how long the warranty lasts and what it covers. You may also want to purchase an extended warranty if one is available.

6. What is the fuel economy of the car?

If you’re going to be using the car for business purposes, then you’ll want to make sure it has good fuel economy. After all, no one wants to waste time stopping for gas all the time!

7. What features does the business car have?

Finally, when Buying A Business Car, make sure to consider what features the car has. Does it have Bluetooth connectivity so you can make hands-free calls? Does it have GPS navigation so you can get around town easily? Does it have enough USB ports so everyone can charge their devices? Choose a car with features that will make your life easier and more productive.

Conclusion: These are just a few things you should consider before buying a car for your small business. Take your time when making this decision and choose a car that will meet all of your needs both now and in the future! 

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A Guide To Business: Starting A New Medical Practice In 2023

Medical Practice

Doctors have started to realize that being a clinician and starting their own medical practice is one of the best decisions they can make in the current social climate, since more and more of the population is starting to distrust large hospitals and health organizations, not to mention that they also find it incredibly hard to pay for healthcare and medical expenses.

If you’re looking to start your own business before this year ends, then you’re going to find all the information you need to get started here. In this blog, we’ll be covering all the basics that will help you kickstart your dream of being a medical practitioner. Let’s get started!

1. Understand the basics of business


If you’re completely new to business and don’t really understand how it works, this is the first thing you’ll have to learn before you take it a step further. At the end of the day, this is a business and it needs a solid business plan, which will help you plan everything accordingly, starting with your finances to your short-term and long-term growth plans.

Having a business plan will also help you avoid any unforeseen surprises, since you’ll look at the business from different points of view before you decide on how you’re going to go about it. Not to mention, it also helps you understand the risks involved, and come up with solutions to them before you even run into the problem.

Understanding the kind of business you want to build, who you’re going to be treating, what kind of equipment you need for the treatment, and what kind of illnesses you’ll be primarily treating will help you come up with a financial plan as well. If you really want your clinic to grow faster, you can even come up with ideas on how you can build a good presence online, starting with a website. 

2. Invest in the right tools for your medical practice

It’s 2022 and most of the repetitive and time-consuming tasks in every business can now be automated – thereby saving you a lot of time which you can spend productively in other areas of your business.

For instance, you don’t need to manually keep track of all your patients’ health records – this is almost impossible and also gives room for error and mistakes. Instead, you can use an Electronic Health Record software like this tool to automate the process and keep track of everyone’s health records, without having to spend much time on it.

The best part is that all the data stored here is secure and can be pulled up at any point of time with the click of a button. Running a business is all about being efficient, and using the right software goes a long way in automating most of your processes. 

3. Come up with a financial plan

At the initial stage of your medical practice, you’re going to need a sum of money to help you get started. Right from finding or renting a place for the clinic, buying all the equipment you need, hiring people who are suitable for the roles at hand, and finally getting started – these are some of the aspects you need to keep in mind when coming up with a financial plan.

Take some time to do your research and find a good loan that works best for you, or look for other means such as contacting your local small business administration (SBA) for more advice on how you can secure funding.

One thing to keep in mind is to be extremely prudent with your expenses, until the business picks up and you start getting more patients organically. Until then, it’s best to not splurge on more equipment or man power than you need.

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7 Business Growth Challenges That May Hurt Your Bottom Line


Running a business is hard enough, but once you start to experience growth, a whole new set of business growth challenges arise.

From managing resources to dealing with compliances and everything in between, you may have a lot to manage as a business owner. And without the right approach, things may start feeling overwhelming in no time. 

This is where this post can come in handy. We have discussed seven business growth challenges you must know to ensure your business’ growth. Take a look.

Hiring the Wrong People

As your business grows, you will need to hire more people to help with the increased workload. But be careful! Hiring the wrong people can be detrimental to your business. Hiring employees who don’t share your company’s vision or values can decrease productivity and create a negative work environment.

Furthermore, if you’re not careful about who you’re hiring, you may end up spending more money on turnover and training than you would have if you had just hired the right person to begin with.

Cash Flow Problems

Cash flow issues are one of the most common problems businesses face, especially when they are growing. When your expenses start to exceed your revenue, it can put a real strain on your business. 

To avoid cash flow problems, ensure you have a strong handle on your finances and develop a realistic budget that considers your projected growth. You may also benefit from working with a specialist, such as a  community bank, to help manage your business finances.  

Changes in Customer Behavior

As your customer base grows, their needs and wants will also change. If you’re not keeping up with these changes, you risk losing customers to your competitors who can provide what they’re looking for. The best way to stay ahead of the curve is to constantly gather data about your customers through surveys, focus groups, and other research methods.

Managing Internal Processes


As your business grows, so do the number of internal processes that need to be managed. This can quickly become overwhelming for business owners and employees alike. To avoid this problem, it’s important to streamline your processes as much as possible and document everything so that everyone knows what needs to be done and when it needs to be done.

Dealing With Regulations

You will likely have to deal with more government regulations with business growth. While some regulations can be a pain to comply with, they are often put in place for good reason. They should be viewed as an opportunity to improve your environmental impact or workplace safety protocols.

Growing Too Fast

While it may seem like a good problem to have, growing too fast can lead to many difficulties for businesses. For one thing, it can be difficult to keep up with the demand when you’re growing too quickly. This can lead to employee burnout, shoddy workmanship, and disappointed customers.

Additionally, rapidly growing businesses often struggle with cash flow issues and unintentionally violate regulations. If you find yourself in this situation, it’s important to take a step back, assess the situation, and ensure that you’re taking the necessary steps to ensure continued success.


After experiencing rapid growth, many businesses eventually reach a point where their growth starts to level off. While this isn’t necessarily bad, it can be difficult for businesses that are used to constantly expanding.

The key to dealing with plateauing is diversifying your products or services, entering new markets, or finding new ways to reach potential customers. By doing this, you can continue to grow even when your original market starts to stagnate.

Final Word on Business Growth Challenges

Growth is essential for any business, but it also comes with its own set of challenges. Be aware of these seven business growth challenges and take steps to avoid them so that they don’t hinder your company’s growth.

If you have any questions or concerns, feel free to ask us in the comments!

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Why Have Your Corporate LMS?


Most firms, including small and mid-sized businesses and huge corporations, are becoming increasingly interested in corporate training. It has become an unavoidable need for them, and to achieve this goal corporations are inclining towards corporate LMSs. Corporate LMS is said to greatly increase productivity, morale, and net income per employee. As a result, Learning Management Systems are gaining strength.

Large businesses prefer LMS for educating their affiliate personnel. Here, the LMS may aid in keeping the franchises, resellers, and other sales channels updated with new information regarding product release, compliance needs, and more.

However, small and mid-sized businesses can use LMS to teach staff members and enhance their skill sets. Companies can cut money on employee training and provide their staff the freedom to develop and change with the market by automating some of these responsibilities.

Now that you have an idea, here are a few reasons why you should have your corporate LMS:

#1 Your business performance will improve


Your company or educational institution can quickly boost performance by implementing a personalized LMS.

The employees of a company help define it. The company’s development is directly impacted by how well they perform. You might use custom LMS software development to inform staff members of recent operational or technological changes. Your staff’s soft skills, like communication, conflict resolution, and decision-making, can also be enhanced with a customized LMS.

LMS also enhances learning by making it more flexible, individualized, and interesting. Users may concentrate better if they set their schedule. Additionally, the LMS provides access to a variety of multimedia tools and files, which diversifies learning and adds excitement to theoretical studies.

You can monitor the performance of your staff by creating an LMS. You can then identify who is putting in extra effort and needs encouragement and who is slipping behind and needs assistance. It can also be a crucial tool for the challenge system that promotes the growth of employees’ personal and professional lives.

#2 Provide sales and customer service training

Customer policies vary from business to business. Teaching the sales team to better comprehend the customer and market the products is crucial. For client acquisition and retention, it’s crucial that the sales force attends online training that teaches them about the demands of customers, how to handle objections, close deals, etc.

Businesses can guarantee that both new hires and current workers are capable of updating themselves with company ethics or changes in customer management policies or regulations by integrating such training courses into the LMS. these skills will greatly impact your business performance.

#3 Save cost and effort

One benefit of LMS is efficiency. Using a custom corporate LMS can save a lot of time, effort, and money.

Your time and resources spent on employee or student training are reduced when you use an LMS. In its conventional sense, employee training is fairly expensive because it necessitates the hiring of a coach, the creation of additional materials, and the expenditure of some working time. Instead, you may train your staff without incurring additional costs thanks to a learning management system.

#4 Automating the orientation process

The HR team can use a learning management system to automate the employee onboarding. To do this, a training course can be made once and added to the LMS. These training materials often cover the company’s history, vision, mission, goals, organizational policies, and the leadership team. It also includes the important details about the organization’s goods and services, clients, and partners. All this can be made accessible to new hires by producing a piece of content that is self-explanatory to introduce the business to prospective hires. In this manner, the LMS can serve as the HR division’s employee onboarding program and also save their manual effort.

When choosing an LMS, you must check its reviews to know how others’ experience has been with it. For example, suppose you are considering purchasing Adobe Captivate. In that case, the Adobe Captivate reviews will give you an idea of what to expect and how to proceed with that particular software.

Conclusion on corporate LMS

Undoubtedly, a corporate LMS is a software solution with broad use. Therefore, it would be wise to work on development in phases. Therefore, the concept is to start with a solution’s minimal viable product that contains all the capabilities a corporate LMS must have.

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Retooling Your Business for the New Year: What to Consider?


2022 has been a tumultuous year for businesses – and is ending just as quickly as it started. A new year beckons, representing 365 days of potential for your enterprise. If things feel a little stale, the new year is a brilliant chance to set things right and begin retooling your business from the ground up.  

After figuring out your SMART goals for 2023, you’ll need some practicable approaches to changing things for the better; here are just a few suggestions.  

New Offerings

One of the more impactful things you can do to prepare your business for 2023 is to re-evaluate your current business offerings. The new year presents a unique opportunity for you to refocus your strategy; in ever-changing markets and industries, this is nothing short of necessary to remain competitive. 

Focus groups and market research can help you understand new developments in your market – and divine any potential gaps that you can fill with a new service or product. There may have been technological developments, which could require you to update your own to compete. 

Online Marketing


The new year is also a fantastic time for you to refresh your business’s digital presence. You may want to take the opportunity to completely renew your business branding, but you can get a better bang for your buck by creating new social media assets to reinforce your existing brand. 

Social media strategy is undoubtedly crucial to expanding your business’ reach, but you shouldn’t stop there. Your website would benefit from similar treatment, in the form of updated content and strategy both front- and back-end. Google is constantly changing its criteria concerning search, as its algorithms adjust to prefer authoritative content over spam; knowing your way around keywords and content optimization is key to making your site visible.

Offline Marketing

While the internet is undeniably central to contemporary brand strategy, it is not the only avenue to reach new engagement. Offline marketing has its place in your brand strategy and the new year could be the perfect time to refresh your approach. 

Offline marketing also doesn’t need to purely mean print advertisements, brochures, and leaflets. You can incorporate installations and events into your new-year brand strategy, from retail pop-ups to event sponsorships and beyond. 

Service – and Rewarding Loyalty

Lastly, but perhaps most importantly, the new year is a new start for your customer engagement. Customer service is central to your business’ success, both in the conventional sense and in a wider fashion regarding the scale of your offering. Not only can you re-address customer service through revising customer support and sales strategy, but also in incentivizing repeat customers via a loyalty program or member’s club. 

A new year is a year chock-full of events and occasions, which you can also use to your advantage. This makes it a perfect time to begin retooling your business. Discounts and offers for repeat customers that reflect events and holidays can bring people back, spiking your volume sales at key points in the year. 

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7 Essential Tools to Grow Your Trucking Business


Growing your trucking business isn’t a piece of cake anymore

There’s no shortage of opportunities if trucking is your life’s work. One of the best things about being a truck driver is the diversity of situations in which you can use your resourcefulness and inventiveness. Whether you’re an individual truck driver, a company owner, or part of a larger fleet, you have many technological choices. Regardless of your trucking business size, you can receive help from cutting down on downtime, raising profits, and expanding your company with the aid of technology. And since the trucking industry was estimated to be at $732 billion in 2020, it has only grown since then.

This article will look at some of the most significant technologies now accessible to the trucking sector. The digital solutions we’ve highlighted here are all designed to help you get more done in less time by automating routine but laborious processes

Such innovations can help you make the most of your time and resources by automating tasks like load monitoring and rate verification and presenting you with efficient routes and the locations of the cheapest and most efficient gasoline.

What involves in a trucking business


Trucking companies guarantee manufacturers get their supplies on schedule and in perfect condition. Suppliers such as mines, ranches, and other locations supply these building resources to factories to make their final product. 

After the production of a product is complete, vehicles transport it to wholesalers and retailers. Aeroplanes, trains, and ships are also practical options for long-distance shipments. 

Trucking companies are essential to manufacturing because they transport raw materials and finished goods long distances.

Why is there a need to grow your trucking business

We’ll get into how to expand your trucking company once we’ve covered why you would want to go into the industry in the first place. And what’s the most compelling argument for getting into the trucking industry? Possibility, in other words.

Business Insider reports that trucks move 80% of all goods in the United States. This is four times as much freight than is carried by air, pipeline, rail, and water combined. 

And with freight revenues expected to expand by a whopping 75% by 2026, the trucking sector is presently estimated at $726 billion, supplying a big potential for business people trying to enter the trucking business. 

The typical owner-operator in the trucking industry earns $141,000 annually, so it’s not only the company that stands to profit greatly.

Growing your trucking company is, without a doubt, a fantastic option for a small business. But how can one expand their own trucking company? Let’s find out below some of the tools that can make your trucking business flourish today.

7 tools and techniques to elevate your trucking business to the next level

  • Create a website for your trucking business 

As a trucking firm, you understand the importance of having your website. A well-designed, well-maintained website is essential in the modern day. A website is an excellent medium for advertising your trucking business and the services it provides. 

Connecting with drivers, customers, and future workers is a terrific way to spread the word about your business. Ensure all information on your business and its offerings is presented clearly and concisely on your website. It’s definitely one of the easiest ways to connect with your customers.

Use professional-quality photographs for advertising your transportation company. Include an application and contact forms to make it easy for clients and drivers to contact you. 

  • You can never go wrong with a truck management software 

The use of truck management software is the first useful tool you should consider including in your trucking company. Keeping tabs on your fleet of cars will be essential to your company’s success, consisting of more than one truck.

Reduce the wasteful activities of your truck fleet to the ground. Keep track of all your shipments and trucks with one piece of software. With Fleetio and your preferred ELD supplier, you can keep tabs on everything from lorry drivers to gasoline costs, service records, and more.

This truck management software can also help you manage your truck’s routine maintenance since this is essential to lowering the risk of incidents and problems

In addition, it will make it easier to keep track of the costs associated with repairing and supporting your vehicles. Because of the extra data it provides, you’ll have more opportunities to make choices based on the information you obtain from your fleet management program.

  • Architect OCR solutions for your trucking transportation and logistics 

There is a tremendous possibility for automation because of the special nature and amount of logistics data. Automation of data collection is made possible by OCR software, which not only cuts the need for human input but also drastically reduces the number of typing mistakes. 

The question now is how this helps your transportation firm. Consider the results of a typical lift. Delivery to the drop-off site is your responsibility, so make plans to send a driver or take the items there yourself. 

At the time of loading and delivery, you and the recipient will sign a bill of lading. Here you can see the evidence that you collected and delivered the goods on time. A bill of lading is a document that confirms the terms of a contract between an importer, brokerage, and trucker. 

Your driver will get it when they pick up the shipment. Evidence proves the items are now in the custody of the trucker. If the motorist is stopped for an inspection or a traffic infringement, the bill of sale details will be useful. All this will allow you to reduce errors in accounts payable in the future.

The date, precise weight and category, price, and contact details for the truck driver and transportation company are all included. The bill of lading holds the information a police officer needs to verify that a truck driver is not carrying more weight than is allowed by law.

  • How about an all-in-one driver app

No fleet, no matter how big or little can do without an all-in-one driver app. You or your drivers can get up-to-the-minute information about the location of weighing meters, rest stops, parking, service stations, food shops, truck washers, and many more with an all-in-one driver application. 

The all-in-one program can also keep tabs on and schedule broker loads. You or your drivers can save time and mental energy by using just one application rather than eight or nine days

In addition to reducing anxiety and the amount of information your smartphone uses, using just one driving app instead of many can be beneficial. 

Instead of switching back and forth between a dozen applications, drivers can use this one to get all the information they need with a few touches on their phones.

  • Find and book loads quickly with digital load matching


You can spend more time and money using load boards to obtain freight for your truck(s) than you expected. Each loading board you use will incur an added monthly membership price. That’s why digital load matching is a trend nowadays.

Another drawback of load boards is that they aren’t updated in real-time, so you can waste time pursuing cargo already claimed by another transport company or driver. 

Not using load boards to find available loads and instead having to contact brokers through phone or email is time-consuming. 

Not losing sight of every moment of wasted time in your everyday operations is money down the drain. Instead, it would help if you thought about using computerized load-matching technology to save the time and effort spent on freight placement (s).

  • A trucking CRM tool is a must-have

Regardless of what you do for a living, you could discover that Customer Relationship Management, or CRM is indispensable. It helps you strengthen your customer engagement while improving internal and external communications. 

Your trucking firm can enhance data management and speed up decision-making with the help of a customer relationship management platform. 

You can gain the patrons’ confidence in this way. Your ability to respond to client questions will also improve as a result. Finally, a customer relationship management system allows you to perfect your business per the suggestions of your clientele.

  • Use the collision mitigation technology

Reducing the number of accidents that might have been prevented is crucial for fleets to support public safety and keep their profits stable. 

In the case of fleets transporting gasoline and other potentially hazardous goods, an accident can lead to extensive damage and a prohibitively costly clean-up bill. 

More and more sensors are being integrated into modern collision avoidance systems so that they can keep an eye out for collisions of all types and react quickly if necessary. Modern techniques have reduced the number of false positives produced by early items in this category. 

Collision mitigation systems, which can save lives if they function, are increasingly being installed on brand-new trucks (with an opt-out option) and are also compatible with retrofitting into older vehicles.

Waiting isn’t a choice anymore

Irrespective of your company’s business, using technology is among the most common ways to expand. This also applies to the trucking company you’re already running and want to grow. 

This step will help your company expand and stand out from the competition. We hope this list of resources will help your trucking company succeed and attract more clients. Have a great day.

Writer’s Bio

Tayyab is a diction enthusiast and an SEO buff with a CS background. He’s been serving the SAAS & PAAS world for the last five years. Let’s connect on LinkedIn

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Marketing Guide For A New Law Practice In 2023

Helming your own law practice is a dream to aspire to, yet one which can turn sour if you aren’t able to attract clients quickly. 

That’s why it pays to have a marketing strategy in place from day one, so here are some tips on how to handle this in the current climate.

A good website is a must

There are many strands to marketing for lawyers you’ll need to weave together in order to achieve success, and a solid web presence is one of them. 

Even at a time when social media is seen by many as the best place to promote your business, without a website you’ll be lacking the backbone of your digital marketing strategy. 

When building a site, search engine optimization is important. You also have to put visitors ahead of search algorithms when it comes to things like content and the interface. 

If you can’t build a quality site in-house, it’s worth outsourcing this to experts, rather than cutting corners. A bespoke site that is made specifically for your law practice is a better investment than a more basic, generic alternative. 

You need a brand identity & narrative for your law practice


Branding is usually talked about in other professional spheres, while being a little overlooked in the legal arena. That’s a pity, as the law firms that put effort into establishing a relatable, relevant, and engaging brand tend to connect with clients more easily. 

To do this, think about what makes your practice unique, as this should give you the starting point for putting together a compelling narrative that will reel in prospects and let you stand out from the crowd. 

Whether you focus on the experience of your team, the track record you hold, the types of cases you tackle, or the communities you support, a robust brand identity and a story to back it up will work wonders. 

Social media is a powerful ally

We mentioned the might of social media earlier, and it’s undeniably important to launch your law practice with the help of social platforms that are popular with your target audience. 

Facebook, LinkedIn, and Twitter tend to be best for businesses in this industry, so don’t delay in creating profiles on each and publishing posts consistently and regularly to start gaining a following. 

Social media is ideal for lead generation and customer engagement. It’s also useful in your brand-building efforts as well, and most clients will expect to be able to find you on social sites, so it’s about earning trust as much as anything else. 

Email marketing is still alive and kicking

It’s tricky to top email marketing in terms of return on investment, in part because it’s a far more direct way to push your services on prospects, and offers a whole host of analytical abilities to help you tweak campaigns over time. 

Another reason to adopt email marketing as part of your strategy for selling your new law practice is that much of it can be automated. This includes sending follow-up messages to chase down leads and move towards conversions. 

You still need to be careful about who you target with your email marketing campaigns, and law firms benefit most from focusing on prospects based on their location. 

Final thoughts on your law practice

The more research you do into marketing your new law practice, the better the outcome will be in the long run. Spending money to win clients is inevitable, but you still need to be smart about how you allocate your budget, and savvy to the latest strategies to get a good return. 

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3 Affordable Business Investments With Big Impact

There’s no one right answer in determining how much of your profits should be reinvested back into your business. Some companies follow the 50-30-30 model, keeping half as profit, setting aside 30% for taxes, and reinvesting 20% into their business. But while the old adage is that your business needs to “spend money to make money,” choosing how funds are spent and what tools and services to invest in can be a challenge.  You likely already know the benefits of investing in the right advertising or a professionally designed website. But what other areas are worth propping up with your hard-earned money and time? Here are three affordable business investments that can have a substantial impact on your bottom line.

1. Professional Website Security


Is your business prepared in the event of a cyber-attack? It’s easy to fall into the trap of thinking that it could never happen to you. But research indicates that 60% of small businesses are forced to go out of business within six months of suffering a cyber-attack.

There are several things business owners can do to prevent this. For instance, setting secure passwords and changing them frequently can go a long way toward protecting your business and customers. But investing in professional website security is the best way to protect your business and your investment. There are plenty of companies out there offering cybersecurity services for business, so choose a plan that fits your needs and budget.

2. Electronic Signature Solutions

More businesses rely on remote work than ever before. In fact, nearly 75% of U.S businesses plan to implement a hybrid work model going forward. But adapting to a full- or part-time remote schedule also means investing in some smart tools to ease the transition and keep work flowing both in and out of the office.

In particular, one great investment for any business with a remote workforce or management constantly on the go is to partner with an electronic signature solution provider like Jsign. Such a service allows you to digitally sign documents on the go, from anywhere, at any time. You’re no longer tied to an office to print, sign, and scan documents as needed throughout the day.

3. Cloud Storage

Today, around half of all corporate data is stored on the cloud. Using secure cloud storage allows you to protect your business’ data while also gaining the ability to access, share, and collaborate from anywhere. For businesses with remote employees, this is a key feature to help streamline operations and prevent delays or costly confusion.

Much like professional cybersecurity, cloud storage comes in many different forms. While you can customize how much storage you need and extra features, it’s important to choose an option that offers strict security. Otherwise, you could be putting your business and sensitive data and information at risk of cybercriminals.

Choosing the Best Business Investments

As a business owner, it can be challenging to decide which investments are worthwhile for your business and which aren’t. But cloud storage, an electronic signature solution, and professional website security are three investments that are not only affordable but can have a positive impact on your business and workforce.

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Starting Your Own Mass Text Messaging Campaign


Text messaging is a personal, powerful medium. It’s one that allows instant communication and exchange, but still gives the recipient the freedom to read or not read, respond or not respond as they see fit. It’s many people’s preferred means of communication. And it’s a meaningful way to connect with your customer base. Customers want to be able to communicate with their favorite brands via text. A mass text messaging campaign has the potential to strengthen your relationships with your best customers, boost sales, and save you time. Just make sure you do it right. 

Follow the Rules with Your Mass Text Messaging Campaign


Before you put together your mass texting campaign, you need to familiarize yourself with the laws around bulk texting. The most important one is that you must get your customers’ permission to market to them via text before you do it. The easiest way to get permission is to have them opt into your mobile marketing program via text. Promote a keyword campaign to build your subscriber list. Customers can sign up for texts by texting a keyword. Respond by letting customers know who you are, why you want to send them marketing texts, how many texts customers can expect to receive, and how to opt out. You also need a “standard messaging rates apply” disclaimer.

You’re also limited in regards to when you can send marketing texts. You can only send mass marketing texts between 8:00 in the morning and 9:00 at night. Customers must have the ability to opt out of receiving your texts at any time by replying to a message.  

Don’t Spam Your Customers

Customers will opt out of your messages if they feel intrusive, so don’t spam. Send between two and six messages a month. You’ll be letting customers know how many messages to expect when they sign up, anyway, so stick to that. It’s okay to send fewer messages than you forecasted, but don’t send more. Only send messages when you have something to say, whether it’s an offer to promote, a delivery notification, or an announcement about the company.  

Keep Your Marketing Texts Short and Sweet

Your marketing texts are not the place to generate hype about your brand. The people who sign up for these texts are presumably already interested in your brand, so you don’t have to generate interest – you just want to alert them to opportunities they might enjoy. Use concise language and avoid abbreviations or slang. Just offer something your customers will want or need, whether that’s information, an appointment confirmation, or a special discount. 

Offer Two-Way Text Communication


Automated text messaging can miss the mark if customers are expecting answers and they’re not getting them. You need to use a mass texting software that allows for two-way SMS communication. That way, customers will get a response when they expect a response. Today’s SMS autoresponders can create an interaction that feels human and natural, and they can seamlessly connect your customer with customer support if the software determines that’s needed, PBX telephone systems turn the process into an even more convenient practice. 

Two-way automated SMS communication will improve retention, because customers will get responses and won’t feel ignored. It can also be useful for performing surveys, collecting feedback, confirming or scheduling appointments, updating delivery preferences, and more. Customers don’t just want to get texts from your business – they want to use texts to perform most routine interactions so they don’t have to place so many voice calls. The bonus is that your people won’t have to spend so much time on voice calls, either. 

Create Value for Your Users with Your Mass Text Messaging Campaign

Text messages from your brand will start to feel spammy if they’re not offering customers what they want. You need to create real value for your customers by using your mobile program to give them more of what they want. That can mean giving them the option to communicate with the brand about appointments, deliveries, and orders via text. It also means offering them special promotions and deals that they can’t get anywhere else. Exclusivity can do a lot to make your marketing text program feel worth it to customers, but make sure the deals you’re promoting appeal to your audience, too.

A mass text messaging campaign can do so much to boost sales and grow your business. You can use text messaging to communicate with your customers, whether that means enticing them with great deals or supporting them through a customer service issue. Open up to your customers via text, and give them the opportunity to engage with your brand even more deeply. 

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