How To Write Great Job Ads That Attract Quality Writers

job ads

Who wouldn’t jump on a decent job offer? Imagine finding a job that ticks all your dream job boxes; you would dive right into such an offer.  

If you’re hiring writers for your agency or company, you have to be twice as concerned about writing great job ads. Great writers read everything thoroughly, including job ads. And they can perceive an unprofessional or mediocre job ad right away.  

Attracting quality candidates is the biggest challenge for 76% of recruiters, and most times, it’s a result of the job ad they put out. Your job ad or job description must be worth applying for to candidates before they can click on the apply button. 

In this article, you will learn how to attract quality writers for your company by writing great job ads.

How do you write a great job advertisement?

If you have written a job ad in the past that didn’t give the response you expected, it can be one of two things: candidates can’t see your job ad, or you are just not getting it right. 

Writing a job ad is like copywriting. You’re not just writing to sell your brand. You’re writing to persuade your ideal candidate that not applying means that they are missing out on a lot.

It’s essential to learn how to put out unique and engaging job descriptions. This will help your job offer stand out from many other exhausting job adverts posted on job boards. And most importantly, it would help you get your ideal candidates to apply for the job.

Most great writers look out for specific details before applying for any writing job. When such elements are absent, they may ignore that advertisement and proceed to seek better opportunities.

Tips for writing attractive job ads;

For your job advert to achieve its goal —getting top-notch writers to apply for the role you put out— it must have a good structure that includes specific details. These details include, who the role is for, the required skill and expertise, and the benefits available to prospects. It should be written to give a summary of why a candidate should move forward with applying.

Ideal Job description structure for a content writer

Generally, a great job ad is structured in this order:

  • Job title
  • Salary
  • Location
  • Defining your brand
  • Role and responsibilities
  • Requirements—Core qualifications and skills

Homerun content writer description templates will help you structure suitable job ads for your content writing job openings. You can always tweak the structure to suit your needs with the template. Here are things you need to note for each component of your job ad.

Job Title

Clearly define the type of writer you need before writing your job title. Do you need a Content writer or a Copywriter, a fiction writer, an SEO writer, or even a medical writer? This should be considered when you write your title. You have to be as specific as possible. The more defined your title is, the more you get ideal applications.

Job titles state the talent or candidate you are after, but it also ensures that your perfect candidate gets to you. Most candidates look for job openings by googling their intended job role titles. Hence, to get your job ad published to them or to get them to your advert, your job ad must contain those keywords they search for.

You have to find keywords that most applicants would include when searching for their desired job role. If your job title doesn’t contain those keywords, candidates may not get to see them. 

Whatever job title you come up with, though, ensure it suits the job description. You do not want to write an ambiguous job title that is vague to applicants or misleads them. Your job title should mean what it states, and it should be as defined as possible.


Many employers choose not to disclose the pay they offer prospects so that they can give room for negotiations, safeguard their salary structure from competitors and attract varying applicants.

However, job Ads with stated salary schemes have more clicks than a listing with no salary range. It is stated that there is a 27% increase in the number of applicants for jobs that publish their salary. Considering the shortage of quality writers and the need for good content, employees have discovered that to attract the best possible candidates, listing the salary offers help.

A salary range helps you to;

  1. Save time and hiring cost
  2. Get the right candidate
  3. Improve retention
  4. Promote transparency 

Including the company’s salary structure in your job description is vital for company credibility and candidate attraction. Generally, people prefer to work with credible and transparent companies. 96% of job seekers say that it’s crucial to work for a company known for transparency.


Some things act as deal-breakers for candidates, and an unspecified location is one of them. When putting out your ad, you should be very transparent with your job location. Is the writing position an in-office one or remote? You should include that in the job description.

A lot of candidates avoid applying for vague job postings, and for something as crucial as location, you should be as clear as you can be. Imagine finding a perfect candidate and losing them because of the location.

To relieve yourself of such undue stress, always state your job location in your job advert.

Defining your company 

Next, you should add a brief introduction about your company and why a good writer should choose to write for you amongst other available job openings. 

This is an excellent section for employer branding. It should help candidates know from the beginning what your company is about and if they’d be interested in writing for you. You let candidates in on how great your company is and why they should choose you.

Some writers have specific niches, so you must give information on the particular type of content you expect applicants to deliver. Content types can vary from social media content to email copies, blogs, and articles. When you state the kind of writing you need, only qualified candidates that meet the requirements will apply, saving you the stress of going through thousands of irrelevant applications.

Role and responsibilities

Another essential part of your job description is what the role entails. The title most times already says what the job role is. But the functions and responsibility section helps you to say what you expect the writers to write on, specific topics, and any other additional responsibilities. Ensure you have job roles broken down with bullet points, so it’s clearer to applicants. 

This section should cover the job schedule. Would it be a Monday to Friday job, or are weekends inclusive? Candidates like to see if a job schedule fits into their schedule. An excellent job Ad must state the primary responsibilities, tasks, and deadline schedules.

Requirements—Core qualifications and Skills

After stating the requirements needed to meet your job opening, the next step is to clearly say the skills and qualifications required to qualify for your job opening. This will ensure you have only qualified candidates sending in applications. 

Use bullet points to state the required qualification and skills in this section. You may want writers with particular years of experience, published articles or bylines, background, certifications, education, and personality traits. It should be clearly stated in the description.

Ensure that it is also stated that applicants without the required qualifications won’t be considered. 

Things to avoid when writing a great job ad

Here are a few mistakes to avoid as you write your job ad:

  • Unnecessary jargons

When writing for the public, write in simple and very clear terminologies that are easy to understand with relevant keywords.  

  • Leaving out key information

Ensure to include every relevant information that attracts suitable applicants. Essential information like location, benefits, and qualifications mustn’t be left out. Job seekers skip Job Ads without this relevant information.

  •  Spelling and grammar mistakes

Mistakes like spelling errors can make your job ad lose value and discourage qualified candidates from applying. Imagine a writing agency putting up an Ad with spelling errors and mistakes; no skilled writer would get excited about such a job offer because that doesn’t speak well of the company. Ensure you proofread and double-check your ads.

  • Ignoring proper structure

Just putting out a chunk of words strung together can discourage candidates from reading or attempting to apply. Avoid very lengthy job descriptions that overwhelm and discourage candidates. Job ads should be straight to the point and free of unnecessary details.

Use bullet points and smaller paragraphs to make your job descriptions easy to read.

Wrapping up

Employing the best candidates for positions in your organization is fundamental to the success of your business. Considering the number of recruiters struggling to find quality writers for their companies or agencies, you need to craft a great ad to attract the right talent. 

You might be a good advert away from your dream hire. Follow these steps to boost your ‘apply now’ click rates by ideal candidates to live your dream. 

Author’s Bio

Martins Favour is a creative content writer with over five years of experience writing SEO content for various brands. She finds a home in weaving worlds out of words. Stories are her life and LinkedIn is her favourite tool.

small business coach

5 Strategies to Gain Customer Trust in E-commerce

customer trust

Your brand’s conversion massively depends on customer trust. Unless people come after a friend’s recommendation or an influencer review, they hesitate to shop on unfamiliar websites. They don’t know who you are, where you come from, and how good things you offer are. In other words, there’s no trust. It is vital to have customer trust in E-commerce.

To help clients get rid of doubts and build a good relationship with them, you need to gain trust and ensure it stays there.

Let’s discuss ways to build customer trust and provide customers with valid reasons to choose you over other brands.  

Why Consumer Trust is Important

Trust is the basis of e-commerce consumer relations. Unlike offline shopping, online shopping brings new buying habits. 

Consumers feel uncertain about several key factors when deciding to shop through the Internet:

  • People are concerned about security and protecting privacy online. Not everyone is eager to share personal data, especially banking information.
  • People can’t check the quality of the product. Everyone has experienced a situation when reality does not match expectations.
  • People need to wait for the ordered goods to be delivered. It takes time, money, and patience to receive, accept, or send things back and request a refund. 

Quite a stressful thing this online shopping is, huh? 

A business can remove all of the above uncertainties with trust. If people know a vendor, if the reviews are good, if others recommend it, things will be different. 

Making an order will not be so painful and scary then. If people trust your brand, they’ll forgive the long delivery and return. 

So how do you gain customer trust? Let’s check 5 strategies below.

Improve E-Commerce Consumer Trust with 5 Strategies:

Become transparent 

People visiting your website for the first time will have tons of questions about who you are, what products you offer, how you do the delivery, whether you offer payments upon receiving goods, and so forth.

Ensure you provide accurate and detailed information to make a good first impression and establish trust.

Fill in an About Us page with essential details about your brand, physical addresses of offline stores, a few words about yourself, mission, team, etc.

Take your time to create a FAQ page and keep it updated. Questions will always be emerging, and you will need to include the most frequent consumer queries in the FAQ section. 

Include information about the process of making an order, payment options, delivery dates, returns, exchanges, and refunds. These are the things that matter the most with online shopping. 

Another vital page is the one with contact information. The latter indicates that there is someone at the other end approaching. 

A Contact page is also a perfect place to mention all the brand’s social media profiles for easy reach. If you have certain working hours, mention them along with the timezone (if working internationally).

customer trust

Develop your social media 

Not considering word of mouth marketing, social media is by far the most powerful influencer in sales increase for e-commerce. It is a rather persuasive tool that can easily change what people think about your brand. 

Therefore, it is imperative to stay active on various platforms, update your profile, including product photos, show reviews, and respond on time.

Social proof is using other people’s opinions to establish a positive image of your brand. The more tags you have on Instagram, the more comments people leave under product photos, the more highlights with reviews you post, the better your reputation is.

Your social media page is like a shop window: things might look extremely inviting, but are they really good? 

Here is where you need to use the tools you have to prove to people your brand deserves a chance to become their favorite. If you can show behind the scenes, do small talks with employees, and post reviews, people will get involved and stay longer to explore.

Keep your store updated to enhance customer trust

If someone comes to check out your website, and the last review dates to 2018 when it’s 2022 outside, you are second away from losing a potential client. People would think that the site is outdated and abandoned. And no, fresh reviews on Instagram might not save it. If you plan to keep everything updated, be consistent.

Ensure to add new and fresh product pictures from different angles, including available sizes, material, care, and guarantee information.

For clothes and shoes, video and high-quality photo reviews can do the trick: clients gain more trust when they see how the item fits and looks in reality.

If something is out of stock, indicate it on time and update on restock dates. ​​If you are constantly gathering consumer reviews, renew the page and add the freshest to the top for potential consumers to understand how your brand is currently doing.

Same with the site copy: all the descriptions, articles, FAQ section, and contact page should have the most recent information. 

People who can’t find a way to contact you will probably leave, so make sure you have a working phone number for clients to address any of their concerns when they need to. 

customer trust

Be available for customers 

One of the most remarkable ways to win trust is to showcase empathy for your customers. The latter comes with polished consumer service, timely responses, and attention to detail. With all that competition, people will not look at brands without soul, dignity, or respect.

It’s not that easy to impress consumers with quality, next-day delivery, or popular influencers. It’s all about what comes in between communication, a smooth buying process, and the ability and wish to resolve issues.

When you are there for your customers, treating them the right way, they will wait for a few more days as long as they are getting exactly the product they ordered, carefully packed, and delivered.

The more you invest in building relationships with clients and getting to know their preferences and buying habits, the longer they steak with you and your brand.

Using a CRM, you can dive deeper into customer analytics. For example, by connecting Salesforce to Google Sheets, you’ll get all the customer details, orders, and communication history in one place. You have everything at hand to analyze buying habits and customer preferences, and provide customers with the best possible experience. 

Use testimonials 

Endorsements like consumer testimonials add to your brand’s authenticity and сreate due credibility. Whenever people can check what others say about you, regardless of whether it is positive or negative, they will feel like they are dealing with a trustworthy brand.

Ask people to leave reviews, fill in survey forms, and explain their importance both for you as a brand and for your clients. Create a dedicated space for reviews on the social media page and the website and update it regularly.

Acknowledging negativity, rather than ignoring it, is a way of rebuilding trust with existing consumers and establishing one with newcomers. Validating people’s emotions and experiences with you and improving based on honest feedback is the right path towards a solid brand image.

Experiment always and track results

Things will not always be the way you want them. Some social media campaigns might fail. There will be unsatisfied or angry customers. You might not have enough feedback to post. 

But that doesn’t mean things will not going to work completely. One of the keys to succeeding is experimenting and tracking results. 

Try different things and see how they resonate with people. Come up with new offers, start a blog, cooperate with an influencer, and keep in mind that trust is the foundation of long-term and productive relations with your clients. 

Don’t do things just for profit! Target people’s interests.

Wrap up on customer trust

With all those misguiding practices, fake reviews, and dishonest brands, building trust in e-commerce is crucial like never before. You will get a strong conversion boost if you can get it the right way and establish customer trust.

Creating a positive first impression through an updated website and vibrant social media is as essential as being transparent with your consumers, showing empathy, and ensuring they get a consistent and pleasant experience.

The only tip left to share is being patient. It takes time to build a trustworthy brand image. 

Author bio

Dmytro Zaichenko is a Marketing Specialist at, a data integration service. He has 7+ years of experience in content making. Apart from writing, he’s passionate about networking and the NBA.

small business coach

The Real Secret To Simple Planning And Business Plans

simple planning

Simple Planning

A business should strive toward a particular objective or mission in order to be productive and grow its potential. But how can one determine what is and isn’t important to the goal? This is what planning involves.

Learning how to use a simple planner successfully is a key impactful step towards more efficient time management as a business owner and even a business coach. Simple planning is a simple yet effective tool to help you stay organized and plan your day-to-day business activities

Now, when it comes to simple planners, there are several simple planner options available, like traditional paper-based planners, digital calendars, and bullet journaling. 

But thinking outside the box, you can hire a simple planner professional to create a done-for-you business plan. This person can be a business consultant or business coach who creates business plans for clients. And the simple planner professional can stay with you to make sure you follow through with your goals.

In this article we go over some essential tips on how to implement simple planning as a small business owner and business coach, to get the most out of your time for the betterment of your business and coaching gig. Plus, we’d also talk about business plans and how to make a business plan. So, keep reading.

What is simple planning?

In management, planning is determining what actions must be taken to achieve a goal, anticipating changes and obstacles, and determining how to best utilize human resources and opportunities to achieve the desired end. The planning process involves thoroughly examining the currently available resources and market trends while forecasting growing markets and future demand.

A goal, in simple words, is where your business wants to go at a certain point in time, and a plan is how you will get there.

Planning is a fundamental management activity, and when it involves a simple planner for informal planning that gives a short-term focus, then we are referring to simple planning.

simple planning

Importance of Simple Planning

There are several advantages to adopting a planner. They can assist you in remaining more organized, increasing your productivity and sense of control over life events, feeling less stressed since you have clearer expectations for the day/week ahead, setting objectives, and making plans without feeling overwhelmed. 

But simple planning can be more effective than the traditional business planning approach. Simple planning boils down the important aspects of planning to the most essential parts and makes your plan easier to remember and thus easier to deploy. It is one thing to develop a plan; that part is easy. The hard part is deployment of your plan. But that’s the most important element of planning. Actually doing what is in your plan is what gets spectacular results!

  • Simple planning gives guidance: following a simple planning system would require that you clearly state your business objectives in the short term and long term, so that they may be used as a model for determining what action should be done and in which direction. As a business owner, being daily conscious of what the business needs to do and what role you have to play to see those goals achieved becomes a lot easier when following a simple planner.
  • Simple planning reduces risk: Planning is an activity that allows you as a business owner and business coach to look ahead and foresee changes for your business and clients. Planning indicates the technique to deal with changes and unanticipated effects by specifying the activities to be accomplished in advance.
  • Simple planning reduces overlapping and unnecessary actions: Planning serves as the framework for organizing your activities and goal, and syncing them with the efforts of your employees/team members. Using a simple planner helps to avoid chaos and confusion because planning ensures precision in knowledge and execution, and, as such, work is completed quickly and without delays.
  • Simple planning fosters creative thinking: Because management is the key job, innovative methods can take the form of genuine plans. It is the most difficult project for the management of a business since it directs all planned actions aimed at growing the business.

Tips for how to use a simple planner

Now let’s get into some tips you can use to help you become more efficient at simple planning as a business owner or coach.

#1. Understand your reasons for using a planner

What is your motivation for seeking out a simple planning system? To prepare ahead for the following week so you may unwind on Friday evening without worrying about what’s going on this weekend? Or do you want to improve your work-life balance by learning how to allocate your time more effectively? Or do you want to rest assured that your plan is complete, is being deployed and you have an advisor to share your concerns with?

Before we can decide what form of simple planner to employ, we must first understand why we want or need one in our lives. Do you need assistance prioritizing tasks? Have you recently been stressed out by a lack of control in your life and business?

You truly want to get to the point where you realize why you need the assistance of a simple planner. Whether it is to feel more organized, balanced with priorities in both work and home life, or any other reason, recognizing this is critical to helping you keep the habit when you become tired of it. And believe me, you will become tired of it!

#2. Determine the type of planner you want to use

When deciding on the sort of planner you want to use, there are a few factors you should consider.

The technique of planning is the first type of planner (the media used). Traditional paper planners, digital planners and calendars, and bullet diaries are all examples.

  • With traditional planners, you will get a planner in the shape of a book. This might be spiral bound or have a hard/soft back.
  • Digital planners provide a bit more flexibility and the added benefit of being always available.
  • The bullet journal is the most creative method of using a planner. The process of planning becomes more of a creative experience with bullet journal planning, and the flexible form lets you make each planning session anything you desire.
  • Finally, hiring a simple planner professional can quickly lead you through the simple planning process, make recommendations on actions you can take, produce a final plan version, and help you deploy the plan, the most important part!

simple planning

The next planner category is based on the time it tracks. Typically, plans are classified as either daily or weekly. Both often offer the option of monthly monitoring.

    • Daily Planners: A page in a daily planner is allocated to one day. These plans typically include 365 pages plus a few extras. Most of them have a space for daily to-dos, appointments, a thankfulness part, and a few additional added sections that are unique to each planner. If you want to organize your days down to the hour, a daily planner app or paper planner is for you.
    • Weekly Planners: In general, most planners include a weekly planning framework. These are basic daily plans that do not fall into the monthly category (and hence do not get overpowering). Some of these weekly plans additionally include a sidebar for notes or any additional information you’d like to include. You may also use a weekly calendar that is digital.
    • Monthly Planners: Monthly planners are thinner than daily planners and allow you to obtain a bird’s eye perspective of your month. The majority of these planners have 12 monthly calendar views.
    • Ongoing Accountability Planners: This is the business professional who assists you in plan deployment. This person will meet with you regularly to review your progress, overcome obstacles to your progress, make revisions in your plan, make recommendations on actions and keep you moving forward with your progress. In other words they will hold you accountable to your plans. 

#3. Select a planner

  • Examine your needs: Consider your daily existence. Are you often on the run and in need of something portable? Or do you want to work from the convenience of your own home? (Who isn’t in 2020 these days?) A smaller and sleeker planner is ideal for running around, but you may want something a little more solid that will remain there on your desk.
  • Layout of the planner: Do you prefer a more practical layout? Or something more general, such as a monthly planner? Choose the best one for your needs from the many alternatives available.
  • Style and aesthetic: Are you a minimalist or do you enjoy bright colors and chaotic patterns To achieve success, make your planner something you’ll want to refer to again and again.
  • Done For You: In this scenario you allow the simple planner professional create the most effect plan to ensure it’s deployment and to teach you how to use it.

small business coach

#4 Plan a consistent daily planning session

Plan a regular time each day to accomplish the planning that works best for you! Some people prefer to plan in the mornings, while others prefer to plan after work or before night.

The advantages of having a simple planner in the morning include being more aware of how to effectively manage your time and being able to plan for any diversions or interruptions. Morning planning may also help you in setting your intention for the day.

The advantages of using simple planners at night are that we may reflect on our day and prepare for the next when we are more relaxed. Night planning also helps us to unwind by reflecting on what went well and what did not go well today.

#5. Have a daily routine so planning is easily incorporated

Similar to the previous tip, making and sticking to regular routines is an important planning technique. That way, simple planning becomes part of your routine and does not seem like labor or a waste of time.

What you plan each day may vary based on what you have planned for the day, but many planners include breakfast, lunch, supper, cleaning duties for the week ahead, as well as appointments, exercises, and evening plans.

Planning ahead of time is essential for effective time management, and regular habits make this process much easier.

#6. Create time for weekly planning

In addition to daily planning meetings, weekly sessions should be included. This doesn’t have to last long; just long enough to create goals for the week and figure out how to prioritize your responsibilities and appropriate adequate time for your business/coaching.

Setting a time on Sunday night before bed is the greatest method to ensure you plan for the week. This will keep your objectives fresh in your memory when you get up Monday morning and will allow you to notice any modifications that need to be made during the day as you arise.

This also allows you to express gratitude for the previous week.

#7 Write everything down

How many times have you promised something only to find hours later that you forgot about it? Planning is essential for remembering what you need to do.

Simple planning should be an ongoing activity, so adding tasks and events as they arise reduces stress when it comes to remembering them!

Make a list of everything, including daily routines, weekly objectives, errands, messages from friends, and quiet time!

#8 Keep your planner with you

The last simple planning tip is to keep your planner with you! Consistent planning is hard if your planner is sitting on a distant coffee table, waiting for you to open it.

Keeping your planner in a backpack or at home requires you to take time out of your day to locate a planner alternative (typically sticky notes) and then keep track of those items to transfer to your calendar later. This may be the most difficult at first, but ultimately remembering your planner will be as simple as remembering your phone!

How To Make a Business Plan

business plan

What is a business plan?

Before we discuss how to make a business plan, it is essential we cover the basics of what a business plan actually is. 

A business plan is a document that explains your firm, the products and services you provide, and the clients that you sell to. It describes your company’s strategy. How you want to create and expand your company, your marketing plan, and who your rivals are.

Most company strategies incorporate future financial projections, setting sales targets, spending budgets, and cash flow projections.

A business plan is no longer just a static document that you draft once and then forget about. It also serves as a guide to help you establish and realize your objectives; a management tool for analyzing outcomes, making strategic decisions, and demonstrating how your company will function and flourish.

What’s the purpose of a business plan?

Before you begin writing your business strategy, you must first comprehend why you are doing so. The following are the three primary reasons why you should have a business plan:

  • To create a business focus: The basic goal of a company plan is to define your plans. These plans should include goals or milestones, as well as precise actions outlining how your organization will achieve each one. The process of developing a roadmap for your goals will assist you in determining your business’s focus and pursuing development.
  • To attract funding: A well-researched business plan is one of the first things private investors, banks, or other lenders look for before investing in your company. Investors want to know how you run your firm, what your revenue and expenditure estimates are, and, most crucially, how they will make a profit.
  • To attract executives: As your company expands, you’ll most likely need to hire executives. A business plan can assist you in attracting senior talent and determining whether they are a suitable match for your organization.

Importance of a business plan.

Your company plan is most likely already formed in your mind. So, you might be asking, “Why should I bother creating a business plan?” Here are some benefits of investing in business planning.

  • Businesses with business plans expand 30% quicker: A surprising amount of study on company planning has revealed that organizations that take the effort to establish a plan and review it regularly grow 30 percent quicker than those who do not plan. These businesses not only expand quicker, but they also perform better and are less likely to fail in the long run.
  • Business plans are required by lenders and investors: If you want to expand your firm and secure a business loan or raise money from investors, you’ll need a business plan. Most lenders and investors will want a business plan, but even if they don’t want to see the actual paper, they will ask you questions that only a well-written business plan can answer.
  • Business planning lowers risk: It is always dangerous to start and maintain a firm. Instead of flying by the seat of your pants, you may employ a strategy to foresee possible cash flow concerns and avoid being caught off guard. A business strategy can assist you in reducing risk and navigating the future.
  • Business planning allows you to make wise spending selections: Before making a large investment for your company, you should consider the financial implications. With a business plan in place, you can simply test multiple scenarios to determine how new hiring or growth to a second location would affect your company.

business plan

How to make a business plan step-by-step

While there is no standard framework for developing a business plan, some items are commonly included. Here are some things to think about when creating your business plan.

1. Executive summary.

The executive summary, which should be no more than half a page long, should quickly identify your company and clarify the goal of the business plan. Are you creating the strategy to acquire capital? If so, state how much you want to raise and how you intend to return the loan. If you’re drafting the plan to align your team and offer direction, explain what you aim to accomplish with this alignment, as well as the size and status of your current team.

The executive summary should clarify what your company performs and give an outline of your financial health and notable accomplishments to date.

2. Business description.

To adequately present your business, you must also discuss the broader industry. What is the monetary value of your market? Are there market trends that will impact your company’s success? What is the current situation of the industry and its prospects for the future? Use facts to back up your statements, and be sure to include all relevant information—both good and bad provide, to provide investors and workers with a comprehensive and accurate image of your company’s environment.

Continue by describing your firm and what it offers to its consumers. Are you a sole proprietor, limited liability company, partnership, or corporation? Are you an established business or a fledgling startup? What is the composition of your leadership team, and how many workers do you have? This part should give historical and future context for your company, including its foundation narrative, goal statement, and future vision.

It’s critical to highlight your unique selling point in your company description, as well as any benefits you may have in terms of professional staff or cutting-edge technology. This is usually one of the first parts of the plan that is written.

3. Market analysis and opportunity

To complete a business plan, more effort should be spent on research and analysis, than on creating the plan itself. Understanding the market’s size, growth, history, future potential, and existing threats is critical for your company’s success, and these aspects should be discussed here.

In addition, research on the target demography of your product or service is essential. This might take the shape of fake consumer profiles or a larger overview of your present and future customers’ income, geography, age, gender, and purchasing behaviors.

Though the research should be impartial, the analysis in this section is an excellent opportunity to reaffirm your point of difference and the strategies you intend to use to capture the market and outperform your competitors.

4. Competitive research

It is critical to present an in-depth study of your rivals in addition to outlining the characteristics that distinguish you from them in your business plan.

This study should dive into your direct and indirect rivals’ operations, financials, history, leadership, and distribution methods. It should investigate these rivals’ value propositions and describe how you might compete with or exploit their strengths and flaws.

5. Execution plan.  

This section of your business plan describes how you intend to carry out the tasks outlined in your business strategy. It should contain information on your organization’s structure as well as the day-to-day activities of your employees, contractors, and physical and digital assets.

Include your company’s organizational structure into your business plan, as well as additional detailed information about the leadership team: Who exactly are they? What is their history? What are their contributions? Include the resumes of important members of your team.

Your startup’s execution plan should include how long it will take to start operations and how much longer it will take to attain profitability. It’s a good idea for established businesses to detail how long it will take to implement your plan and how you will adjust existing processes.

6. Marketing plan

As you increase operations or launch a new strategy, you must have a complete marketing plan in place, which should be communicated to your stakeholders and workers. This section of your business plan should outline how you intend to advertise your company, recruit consumers, and maintain existing ones.

Include a brand message, marketing materials, as well as a timeframe and budget for engaging customers across several channels. Include a marketing SWOT analysis in your list of strengths, weaknesses, opportunities, and threats. Examine how your rivals promote themselves, as well as how your target audience reacts — or does not respond — to these messages.

7. Financial history and projections 

Within your business plan, you must detail all finances involved in running your firm. This is done so that your shareholders understand how you’re expected to perform in the future and how far you’ve come.

Your income statement, which details annual net earnings or losses; a cash flow statement, which indicates how much money you need to establish or expand operations; and a balance sheet, which displays financial liabilities and assets, should all be included.

8. Appendix.

An appendix to your business plan is not a mandatory chapter. It is, nevertheless, a helpful location to incorporate any charts, tables, definitions, legal notes, or other crucial material that seemed too extensive or out of place elsewhere in your business plan. If you have a patent or a patent-pending, or images of your product, add the information here.

So, there you have it. We have discussed simple planning and key tips on how to make a business plan. We trust you found this article helpful.

Do you need help taking action on all this information? Then book a free call with one of our small business coaches today. We have simple planner professionals on our team to serve you. Click here to schedule a business breakthrough session now.

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Can There Be a Quick Fix to Owner Burnout? Definitely!

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Is There a Quick Fix for Owner Burnout?

With the best business coaching programs, you can grow. However this challenging economy has taken a toll on most entrepreneurs; and owner burnout is common. Many business owners we talk with have a limited vision of where they are going and how they are going to get to where they need to be. They may have started out with some positive direction, but they have encountered obstacles to their success. The obstacles can range from massive debt or poor cash flow to poor sales, to working too many hours and missing out on important family events, to new competition, to bad employees or losing good employees. Frequently these obstacles make it “hard to see the forest because of the trees.”

There is one simple solution to owner burnout: business planning.

There is one simple solution: planning. An effective plan can transform your life in less than seven days. We use this with our best business coaching programs. Now is the time of year to make your plans for your business. Do you have a written business plan? If not, you should get one! Maybe you just need to update your existing plan. You have heard the familiar saying, “Those who fail to plan, plan to fail.” An effective plan can transform your life from despair to hope, from burnout to passion, from bondage to freedom. I don’t make these claims lightly. I see the results of effective planning with clients every week, and they are life-changing.

Business Planning is Like Taking a Road Trip

Think about going on a road trip. You need two pieces of information: Your present address and the address you are traveling to. Once you have that information, you can enter the addresses into Mapquest or GPS and the tool will guide you in the most effective way to your destination. There are a lot of wrong turns and wrong roads that you will avoid by knowing your starting and ending address.

Two things to Know: Where You Are and Where You’re Going

In the same way, with planning you need two similar pieces of information: your present business “address,” your location (in terms of business value, revenue, profits, cash flow, customer satisfaction, etc), and you also need to know the “address” you want your business to travel to (business value, revenues, profits, etc). Once you have determined these two pieces of information, you will avoid a lot of wrong decisions and wasted time traveling down the wrong business roads.

Rich Benefits Achieved by Effective Business Planning

There are a number of benefits you will enjoy by doing effective planning. Since we have owned a number of businesses, and since as coaches we work on many more businesses, we know the solutions to “hidden obstacles.” We help clients remove the obstacles and free them to move forward with their vision. We begin by helping them get crystal clear about where they want to go personally, and then through their business. We teach clients how to effectively plan without our involvement in the future. The end result is that our clients feel like a heavy burden has been lifted off them! They have hope. If you do your planning correctly you will be renewed, inspired and energized.

The Magnetic Force of a Written Business Plan

Words are powerful. As you write down your plan it is similar to a magnet; your plan begins to attract you to your desired destination. The practice of writing down your plans will help to establish your commitment to your own goals. This is like having a contract with yourself. There is built-in accountability, especially if you will share your plan with others. The more people you share your plan with, the better!

Important Elements of a Good Business Plan

The most important element of your plan is what you want personally. Your business should be the vehicle by which you achieve your personal goals. What do you want your business to look like in five years? Your business should reflect your personality, your values, and your strengths. Secondly, you should include in your plan how you want to make the world a better place. What underprivileged people groups are you passionate about? Starving children? Abused women? Make sure you include your passion in your plan. All these things are included in your Values, Vision, and Mission. Finally, you should break down your plan into smaller “bite-size” chunks, and complete some actions each day.

The Incredible Power of a Shared Business Plan

You have heard the wise saying that “knowledge is power.” To achieve your plan, you want to include as many people as possible who can help you get to where you want to go. Include your employees in your planning and share your knowledge with them. Help them to see how they will benefit by achieving your goals. Give them the power to help you succeed. Then your employees will become part of the solution. They will help you remove obstacles; your burden will become lighter. Also share your plan with your customers, your vendors, and any other stakeholders. Every time you share your plan, your audience will become energized, but most importantly, YOU will become energized. Share your plan again and again!


As you include these elements in your business plan, you will be amazed at the almost miraculous change that happens in you, your family and your employees.

We have found that with our best business coaching programs, planning can be life-changing. The sooner you begin, the sooner you can enjoy the tremendous benefits.

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Enter your information below to start growing your revenues and profits today…

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Should a Small Business Use Managed IT Services?

Small business owners have a lot to deal with in order to keep their day-to-day operations running smoothly. Some aspects of keeping an up-and-coming company ticking over have to be handled in-house. But in the case that outsourcing is a possibility, it’s always worth considering. This is where managed IT services come into the picture, providing a number of benefits that make them well suited to small businesses, not just their larger contemporaries.

Let’s look at why embracing this type of solution makes sense, and what other considerations you need to keep in mind when looking for a provider of managed IT services.

Bridging the skills gap is important

The main reason to work with a company that provides managed IT support services like USWired is that it allows your small business to tap into the expertise of seasoned tech specialists, without needing to add permanent hires to your staff.

Outsourcing is impactful across the board because of the bridging of the skills gap that it provides. And the upshot is that you don’t need to be limited by the knowledge and training of employees, or have to go through the arduous and expensive process of recruiting someone to tackle your IT issues full time.

Scalability is available

Another reason to strike up a relationship with a managed IT services provider is that it allows your small business to grow and evolve outside of the usual restrictions on tech adoption that could otherwise hold it back.

Say you want to increase the scope of your server infrastructure to accommodate anticipated seasonal spikes in demand for your products. This will inevitably lead to a more challenging configuration of mission-critical systems, which requires advanced monitoring and maintenance, along with the complexity of the initial setup.

Prior to managed IT services entering the mainstream, a small business might not be in a position to maximize its potential to capitalize on such opportunities. Today, working with third party providers empowers you to spread your wings, without the caveats or compromises.

Flexibility is assured for managed IT services


Following on from the advantages of scalability, there’s the concept of flexibility in the context of managed IT services.

You don’t need to be put off from the prospect of adopting a hardware or software setup that is truly bespoke, because almost any conceivable configuration will be implementable and supportable by top tier providers.

Whether you want to host everything on-site to exert total control over your IT infrastructure, or you are happy to rely on remote hosting to further free yourself from the burden of overseeing your tech assets, a good support service will be there to back you up regardless of the decisions you make and the routes you take.

Uptime is preserved

If your IT assets are taken out of action, then the immediate and ongoing costs to your business will be steep, and will keep growing with every passing minute of downtime.

This is often the key to understanding why small businesses fail. Everything can be going smoothly, but one seemingly minor hiccup can create a chain reaction of events from which up and coming companies simply are not equipped to recover.

So while you may hear of major organizations suffering protracted outages before getting back to business as usual, what you also need to appreciate is just how much this hurts their profits, and what a similar scenario could mean for a startup that hasn’t got any kind of financial safety net available to it.

In terms of selling points, mitigating the likelihood of unplanned downtime is perhaps the most pertinent when weighing up whether or not to procure managed IT services.

The operative word here is unplanned, because of course at certain points you’ll need to take systems offline to roll out updates and perform maintenance. With a third party provider on your side, you’ll additionally be able to plan when to schedule this work so that it doesn’t create a kerfuffle, while also augmenting uptime on a moment to moment basis.

Costs are kept in check

We have already discussed elements of the value represented by managed IT services for small business customers. From the affordability compared with hiring full time team members, to the ability to avoid expensive unplanned downtime, the right package can leave you with more money to play with, even if there will be a price to pay for the support services themselves.

The aforementioned scalability and flexibility of managed IT support services is also relevant here. You won’t have to justify the use of a one-size-fits all package, but should instead only expect to pay for exactly the amount of support and coverage that you require, whether that’s a bundle which focuses on remote support, or an arrangement which allows you to call out technicians to visit you on-premises.

Final thoughts on managed IT services

So should small businesses outsource the management of their IT services? In a word, yes, so long as it makes sense both from a practical and a financial perspective.

You should still take the time to compare providers and select a competitive package, but it’s hard to argue that this isn’t a necessity in an era when organizations of all sizes are increasingly reliant on having persistent access to IT assets. Take your time choosing and check the reputation of vendors, and you’ll be good to go.

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Go, Girl! Who Said Being Entrepreneurs Was Just for Guys? 


Women are becoming entrepreneurs in record numbers, a trend driven by the pure practicality of balancing family life with the world of work. There is no employed role that will be as flexible as running your own show, right? 

However, small businesses can become quite overwhelming, and this is not a gender thing. It happens to the guys, too, and they might not have to handle the juggling act that you do.  

A small business should enhance and complement your life, not make it worse. So, how can you bring order to the chaos and not spend every waking minute thinking about your latest baby? 

Delegation Is the Way to Go 

When you were employed, you weren’t the one on call to design and build the company website, sort out IT problems, manage customer service and do the accounts…and that’s just for starters. 

When you create your own business, it can seem like you have to be a jack of all trades, so learning the art of delegation is essential. It doesn’t mean hiring permanent staff but is more about just getting some strategic and specialist help when you need it. 

Build up a network of tried and trusted professionals who are on call when your website crashes or who can re-jig that logo to fit in with your brand. For start-ups and small businesses, this network of resources is a must.  

Make sure you run a comprehensive background check on anyone new to your party, even if they come recommended by someone you know. You can’t be too careful. This business is your baby, after all. 

Networking and Business Coaching 


You may have read a few articles or even scouted a few local entrepreneurial meet-ups and immediately said, “I don’t have time for that.” And if you haven’t said that, you will probably have mentioned that you don’t have any budget. 

However, you have to project a solid vision to work out the details for getting there. And the good news is that business coaching doesn’t have to be pricey, plus networking is usually free. 

Spending time with other women in your situation will give you masses of moral support and good contacts, and you can learn so much from how other people manage all their commitments. 

Every business is different, and every woman’s life is different, so learning swapping techniques and strategies is invaluable. There is also plenty of information online about successful women and how they struck the perfect balance. 

Join a local business network where you can dip in and out for helpful workshops. Find contacts from those around you in the local business community and benefit from grants and special packages to help your business thrive. 

Networking can take place online, but face-to-face (and coffee) is good too. 

Conclusion on Female Entrepreneurs

There are so many good reasons to start your own business. Small is good, and some women opt to stay small because a micro-business is controllable and works well to create a balanced life. But, if you do want to grow, then literally, the sky is the limit.

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5 Tips for Choosing Workers’ Compensation Insurance


If you’re running a company and have employees working for you, you most likely require workers’ compensation insurance. Obtaining proper workers’ compensation insurance helps companies maintain and grow their businesses, covering medical expenses and lost wages caused by work-related injuries and illnesses and lowering any long-term risk.

Some states even have laws in place that make an insurance package mandatory, meaning that businesses aren’t allowed to work without workers’ compensation insurance.

Regardless of what type of business you’re running, ensuring that you’re fully covered is critical to maintaining a safe company culture and mitigating potential risks.

If you’re just starting with no insight into how much is workers comp insurance for your business and how to find the right policy, it can feel overwhelming. This is why below we offer 5 tips to get started and determine the best coverage for your specific needs.

Know Local Regulations on Workers’ Compensation

Your priority when choosing your workers’ compensation insurance is to review and understand your state’s requirements as this type of compensation is controlled at the state level. Your local authorities will put you in the right direction for finding insurance and determining which workers should be insured.

Consider the All States Endorsement option if you are required to comply with the laws of any state in which your workers work. In addition, keep in mind that workers’ compensation only covers on-the-job injuries, so you may need general liability coverage for any injuries or damages that aren’t covered by workers’ comp.

For instance, the number of people you hired will determine whether you’ll need to obtain workers’ comp. If you have more than one employee, you will be compelled to do so in the majority of states. Finally, the best way to ensure that you are always in compliance with your state’s laws is to stay informed about them and fully comprehend them.

Budget and Track Payroll


It’s doubtful that your payroll will stay the same for a year, whether your company is expanding, heading into decline, or experiencing turnover. In addition, there are various payroll systems for various employee types, including full-time, part-time, family members, hourly workers, and temporary workers.

As a result, you should estimate your annual payroll based on your existing circumstances when purchasing workers’ compensation insurance. Your end-of-the-year audit will include a review of the actual payroll, after which your insurance provider will either give you a credit or send you a bill. Make sure to keep track of and report on your current payroll year-round if you want to improve cash flow. As your income fluctuates, certain insurance companies will adjust your coverage and, consequently, your premium.

Find a Good Agent or Broker

One of the most important things when choosing workers’ compensation insurance is finding a good insurance agent or broker. This is invaluable as they can educate you on the best policies that are aimed at protecting your business.

Look for someone who is both a professional and knowledgeable in your specific field. Your agent should know enough about the workers’ compensation laws in the area where your business is located to be able to give you advice on how to implement safety controls that can help lower your insurance rates.

Understand What Workers’ Compensation Insurance Covers

Workers’ compensation mainly covers bodily injuries caused by an accident while in the course and scope of employment and bodily injury caused by diseased or aggravated by the conditions of the employment.  

Benefits such as medical treatment and disability are usually paid without regard to who is at fault for an injury or accident. However, you should be aware that workers’ compensation benefits will not be available if an employee is injured as a result of criminal activity.

Review Your Policy Regularly

You must make sure to review your insurance policy at least once a year alone or with your agent and address any changes in your business operation that might affect the coverage or the premiums. This can include changes to the work being carried out, the states in which your employees perform their duties, the use of independent contractors, and your total payroll or any other remuneration paid for work.

You might even be able to save money on your policy depending on these changes. This is why you should make sure to discuss all changes to your business operation with your insurance agent or carrier.

Conclusion on Workers’ Compensation

Securing your employees and having safety plans in place is of utmost importance when running a business, regardless if it’s a high-risk or office-based environment. Choosing the right workers’ compensation insurance is the best solution to protect your staff from the outset. Reviewing your insurance policy and keeping it up-to-date will help you safeguard both your company and your employees.

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