How To Write Great Job Ads That Attract Quality Writers

job ads

Who wouldn’t jump on a decent job offer? Imagine finding a job that ticks all your dream job boxes; you would dive right into such an offer.  

If you’re hiring writers for your agency or company, you have to be twice as concerned about writing great job ads. Great writers read everything thoroughly, including job ads. And they can perceive an unprofessional or mediocre job ad right away.  

Attracting quality candidates is the biggest challenge for 76% of recruiters, and most times, it’s a result of the job ad they put out. Your job ad or job description must be worth applying for to candidates before they can click on the apply button. 

In this article, you will learn how to attract quality writers for your company by writing great job ads.

How do you write a great job advertisement?

If you have written a job ad in the past that didn’t give the response you expected, it can be one of two things: candidates can’t see your job ad, or you are just not getting it right. 

Writing a job ad is like copywriting. You’re not just writing to sell your brand. You’re writing to persuade your ideal candidate that not applying means that they are missing out on a lot.

It’s essential to learn how to put out unique and engaging job descriptions. This will help your job offer stand out from many other exhausting job adverts posted on job boards. And most importantly, it would help you get your ideal candidates to apply for the job.

Most great writers look out for specific details before applying for any writing job. When such elements are absent, they may ignore that advertisement and proceed to seek better opportunities.

Tips for writing attractive job ads;

For your job advert to achieve its goal —getting top-notch writers to apply for the role you put out— it must have a good structure that includes specific details. These details include, who the role is for, the required skill and expertise, and the benefits available to prospects. It should be written to give a summary of why a candidate should move forward with applying.

Ideal Job description structure for a content writer

Generally, a great job ad is structured in this order:

  • Job title
  • Salary
  • Location
  • Defining your brand
  • Role and responsibilities
  • Requirements—Core qualifications and skills

Homerun content writer description templates will help you structure suitable job ads for your content writing job openings. You can always tweak the structure to suit your needs with the template. Here are things you need to note for each component of your job ad.

Job Title

Clearly define the type of writer you need before writing your job title. Do you need a Content writer or a Copywriter, a fiction writer, an SEO writer, or even a medical writer? This should be considered when you write your title. You have to be as specific as possible. The more defined your title is, the more you get ideal applications.

Job titles state the talent or candidate you are after, but it also ensures that your perfect candidate gets to you. Most candidates look for job openings by googling their intended job role titles. Hence, to get your job ad published to them or to get them to your advert, your job ad must contain those keywords they search for.

You have to find keywords that most applicants would include when searching for their desired job role. If your job title doesn’t contain those keywords, candidates may not get to see them. 

Whatever job title you come up with, though, ensure it suits the job description. You do not want to write an ambiguous job title that is vague to applicants or misleads them. Your job title should mean what it states, and it should be as defined as possible.


Many employers choose not to disclose the pay they offer prospects so that they can give room for negotiations, safeguard their salary structure from competitors and attract varying applicants.

However, job Ads with stated salary schemes have more clicks than a listing with no salary range. It is stated that there is a 27% increase in the number of applicants for jobs that publish their salary. Considering the shortage of quality writers and the need for good content, employees have discovered that to attract the best possible candidates, listing the salary offers help.

A salary range helps you to;

  1. Save time and hiring cost
  2. Get the right candidate
  3. Improve retention
  4. Promote transparency 

Including the company’s salary structure in your job description is vital for company credibility and candidate attraction. Generally, people prefer to work with credible and transparent companies. 96% of job seekers say that it’s crucial to work for a company known for transparency.


Some things act as deal-breakers for candidates, and an unspecified location is one of them. When putting out your ad, you should be very transparent with your job location. Is the writing position an in-office one or remote? You should include that in the job description.

A lot of candidates avoid applying for vague job postings, and for something as crucial as location, you should be as clear as you can be. Imagine finding a perfect candidate and losing them because of the location.

To relieve yourself of such undue stress, always state your job location in your job advert.

Defining your company 

Next, you should add a brief introduction about your company and why a good writer should choose to write for you amongst other available job openings. 

This is an excellent section for employer branding. It should help candidates know from the beginning what your company is about and if they’d be interested in writing for you. You let candidates in on how great your company is and why they should choose you.

Some writers have specific niches, so you must give information on the particular type of content you expect applicants to deliver. Content types can vary from social media content to email copies, blogs, and articles. When you state the kind of writing you need, only qualified candidates that meet the requirements will apply, saving you the stress of going through thousands of irrelevant applications.

Role and responsibilities

Another essential part of your job description is what the role entails. The title most times already says what the job role is. But the functions and responsibility section helps you to say what you expect the writers to write on, specific topics, and any other additional responsibilities. Ensure you have job roles broken down with bullet points, so it’s clearer to applicants. 

This section should cover the job schedule. Would it be a Monday to Friday job, or are weekends inclusive? Candidates like to see if a job schedule fits into their schedule. An excellent job Ad must state the primary responsibilities, tasks, and deadline schedules.

Requirements—Core qualifications and Skills

After stating the requirements needed to meet your job opening, the next step is to clearly say the skills and qualifications required to qualify for your job opening. This will ensure you have only qualified candidates sending in applications. 

Use bullet points to state the required qualification and skills in this section. You may want writers with particular years of experience, published articles or bylines, background, certifications, education, and personality traits. It should be clearly stated in the description.

Ensure that it is also stated that applicants without the required qualifications won’t be considered. 

Things to avoid when writing a great job ad

Here are a few mistakes to avoid as you write your job ad:

  • Unnecessary jargons

When writing for the public, write in simple and very clear terminologies that are easy to understand with relevant keywords.  

  • Leaving out key information

Ensure to include every relevant information that attracts suitable applicants. Essential information like location, benefits, and qualifications mustn’t be left out. Job seekers skip Job Ads without this relevant information.

  •  Spelling and grammar mistakes

Mistakes like spelling errors can make your job ad lose value and discourage qualified candidates from applying. Imagine a writing agency putting up an Ad with spelling errors and mistakes; no skilled writer would get excited about such a job offer because that doesn’t speak well of the company. Ensure you proofread and double-check your ads.

  • Ignoring proper structure

Just putting out a chunk of words strung together can discourage candidates from reading or attempting to apply. Avoid very lengthy job descriptions that overwhelm and discourage candidates. Job ads should be straight to the point and free of unnecessary details.

Use bullet points and smaller paragraphs to make your job descriptions easy to read.

Wrapping up

Employing the best candidates for positions in your organization is fundamental to the success of your business. Considering the number of recruiters struggling to find quality writers for their companies or agencies, you need to craft a great ad to attract the right talent. 

You might be a good advert away from your dream hire. Follow these steps to boost your ‘apply now’ click rates by ideal candidates to live your dream. 

Author’s Bio

Martins Favour is a creative content writer with over five years of experience writing SEO content for various brands. She finds a home in weaving worlds out of words. Stories are her life and LinkedIn is her favourite tool.

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5 Strategies to Gain Customer Trust in E-commerce

customer trust

Your brand’s conversion massively depends on customer trust. Unless people come after a friend’s recommendation or an influencer review, they hesitate to shop on unfamiliar websites. They don’t know who you are, where you come from, and how good things you offer are. In other words, there’s no trust. It is vital to have customer trust in E-commerce.

To help clients get rid of doubts and build a good relationship with them, you need to gain trust and ensure it stays there.

Let’s discuss ways to build customer trust and provide customers with valid reasons to choose you over other brands.  

Why Consumer Trust is Important

Trust is the basis of e-commerce consumer relations. Unlike offline shopping, online shopping brings new buying habits. 

Consumers feel uncertain about several key factors when deciding to shop through the Internet:

  • People are concerned about security and protecting privacy online. Not everyone is eager to share personal data, especially banking information.
  • People can’t check the quality of the product. Everyone has experienced a situation when reality does not match expectations.
  • People need to wait for the ordered goods to be delivered. It takes time, money, and patience to receive, accept, or send things back and request a refund. 

Quite a stressful thing this online shopping is, huh? 

A business can remove all of the above uncertainties with trust. If people know a vendor, if the reviews are good, if others recommend it, things will be different. 

Making an order will not be so painful and scary then. If people trust your brand, they’ll forgive the long delivery and return. 

So how do you gain customer trust? Let’s check 5 strategies below.

Improve E-Commerce Consumer Trust with 5 Strategies:

Become transparent 

People visiting your website for the first time will have tons of questions about who you are, what products you offer, how you do the delivery, whether you offer payments upon receiving goods, and so forth.

Ensure you provide accurate and detailed information to make a good first impression and establish trust.

Fill in an About Us page with essential details about your brand, physical addresses of offline stores, a few words about yourself, mission, team, etc.

Take your time to create a FAQ page and keep it updated. Questions will always be emerging, and you will need to include the most frequent consumer queries in the FAQ section. 

Include information about the process of making an order, payment options, delivery dates, returns, exchanges, and refunds. These are the things that matter the most with online shopping. 

Another vital page is the one with contact information. The latter indicates that there is someone at the other end approaching. 

A Contact page is also a perfect place to mention all the brand’s social media profiles for easy reach. If you have certain working hours, mention them along with the timezone (if working internationally).

customer trust

Develop your social media 

Not considering word of mouth marketing, social media is by far the most powerful influencer in sales increase for e-commerce. It is a rather persuasive tool that can easily change what people think about your brand. 

Therefore, it is imperative to stay active on various platforms, update your profile, including product photos, show reviews, and respond on time.

Social proof is using other people’s opinions to establish a positive image of your brand. The more tags you have on Instagram, the more comments people leave under product photos, the more highlights with reviews you post, the better your reputation is.

Your social media page is like a shop window: things might look extremely inviting, but are they really good? 

Here is where you need to use the tools you have to prove to people your brand deserves a chance to become their favorite. If you can show behind the scenes, do small talks with employees, and post reviews, people will get involved and stay longer to explore.

Keep your store updated to enhance customer trust

If someone comes to check out your website, and the last review dates to 2018 when it’s 2022 outside, you are second away from losing a potential client. People would think that the site is outdated and abandoned. And no, fresh reviews on Instagram might not save it. If you plan to keep everything updated, be consistent.

Ensure to add new and fresh product pictures from different angles, including available sizes, material, care, and guarantee information.

For clothes and shoes, video and high-quality photo reviews can do the trick: clients gain more trust when they see how the item fits and looks in reality.

If something is out of stock, indicate it on time and update on restock dates. ​​If you are constantly gathering consumer reviews, renew the page and add the freshest to the top for potential consumers to understand how your brand is currently doing.

Same with the site copy: all the descriptions, articles, FAQ section, and contact page should have the most recent information. 

People who can’t find a way to contact you will probably leave, so make sure you have a working phone number for clients to address any of their concerns when they need to. 

customer trust

Be available for customers 

One of the most remarkable ways to win trust is to showcase empathy for your customers. The latter comes with polished consumer service, timely responses, and attention to detail. With all that competition, people will not look at brands without soul, dignity, or respect.

It’s not that easy to impress consumers with quality, next-day delivery, or popular influencers. It’s all about what comes in between communication, a smooth buying process, and the ability and wish to resolve issues.

When you are there for your customers, treating them the right way, they will wait for a few more days as long as they are getting exactly the product they ordered, carefully packed, and delivered.

The more you invest in building relationships with clients and getting to know their preferences and buying habits, the longer they steak with you and your brand.

Using a CRM, you can dive deeper into customer analytics. For example, by connecting Salesforce to Google Sheets, you’ll get all the customer details, orders, and communication history in one place. You have everything at hand to analyze buying habits and customer preferences, and provide customers with the best possible experience. 

Use testimonials 

Endorsements like consumer testimonials add to your brand’s authenticity and сreate due credibility. Whenever people can check what others say about you, regardless of whether it is positive or negative, they will feel like they are dealing with a trustworthy brand.

Ask people to leave reviews, fill in survey forms, and explain their importance both for you as a brand and for your clients. Create a dedicated space for reviews on the social media page and the website and update it regularly.

Acknowledging negativity, rather than ignoring it, is a way of rebuilding trust with existing consumers and establishing one with newcomers. Validating people’s emotions and experiences with you and improving based on honest feedback is the right path towards a solid brand image.

Experiment always and track results

Things will not always be the way you want them. Some social media campaigns might fail. There will be unsatisfied or angry customers. You might not have enough feedback to post. 

But that doesn’t mean things will not going to work completely. One of the keys to succeeding is experimenting and tracking results. 

Try different things and see how they resonate with people. Come up with new offers, start a blog, cooperate with an influencer, and keep in mind that trust is the foundation of long-term and productive relations with your clients. 

Don’t do things just for profit! Target people’s interests.

Wrap up on customer trust

With all those misguiding practices, fake reviews, and dishonest brands, building trust in e-commerce is crucial like never before. You will get a strong conversion boost if you can get it the right way and establish customer trust.

Creating a positive first impression through an updated website and vibrant social media is as essential as being transparent with your consumers, showing empathy, and ensuring they get a consistent and pleasant experience.

The only tip left to share is being patient. It takes time to build a trustworthy brand image. 

Author bio

Dmytro Zaichenko is a Marketing Specialist at, a data integration service. He has 7+ years of experience in content making. Apart from writing, he’s passionate about networking and the NBA.

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