10 Free Marketing Strategies to Build Up Your Business

marketing

Building a business doesn’t have to be expensive. You don’t always need to spend a fortune on pay-per-click ads or SEO services to get noticed – at least to begin with. Instead, you can use free marketing strategies to get the ball rolling.

In this post, we take a look at some of the tactics that you can use, without the need to hand over any of your precious capital. Check them out below.

1. Set Up Your Google My Business Account

You can think of setting up a Google My Business (GMB) account as having a similar effect to regular SEO activities, without the time and money investment. GMB is essentially free and gives you a leg up on the world’s largest search engine virtually overnight.

You can set up a GMB account using a simple tool provided by Google. Once you prove your address, the search giant will display your business information on Maps when users type in relevant keywords. You can display your telephone number, address, type of services you offer, opening and review rating – all of which encourage people to click through.

2. Attend An Industry Networking Event With Marketing In Mind

marketing

Going to conferences can be a great way to drum up interest in your business. Entry fees are often low or non-existent, but the value of contacts you make can be tremendous. For instance, you can learn inexpensive branding strategies to get your business’s message out, or you can partner with other firms to get your goods and services in front of more people. Often, having B2B contacts lets you access better wholesale prices and source the talent you need to thrive.

3. Host A Class To Assist Marketing

In today’s information economy, people want insights. They need professionals – industry authorities – who can guide them towards their goals. Depending on your experience and role, this knowledge-giving professional could be you. You could be the one putting on an event and creating an authoritative brand.

To build interest, you could post information on community bulletin boards in grocery stores, coffee shops, colleges and professional education establishments. You could also partner with local events and become a speaker.

4. Launch A Webinar Series

Webinars are a wonderful tool for promoting your business because they allow you to show your human side. You’re not just a faceless person, hidden behind a wall of website branding and advertisements. Instead, you’re someone who other people can relate to.

Webinars do several things that help you build your business:

  • Prove to your audience that you understand their needs
  • Give you time to explain the benefits of your products
  • Show your human side, building trust
  • Demonstrate your expertise

What’s more, attracting people to attend a webinar is incredibly cost-effective. Just post details on your social media account or include times and links in your email marketing.

Custom ecommerce web design by agencies integrates webinar features into your website. This way, even if you’re running an online store, you can still offer customers value directly.

5. Write Your Own Press Releases As Part Of Your Marketing

You can go to marketing agencies and ghostwriting services to write press releases for you. But, as you probably already know, you have to pay.

Here’s an idea: write your own. Once you get the hang of press release format, they’re actually quite easy to do. Adopt a neutral tone, talk about your business in the third-person, and include quotes. Choose a newsworthy angle and you’re pretty much ready to go.

Once you complete the copy, submit it to a free press release distribution service. The quality of syndication (the sites the service will publish your press release on), usually aren’t as high as paid services. However, it still gets your message out there, which is always a good thing.

6. Help Others For Free

You’re in business to make money, so the idea of helping others for free seems crazy. However, it can work if you get it right.

You’re not a charity. But if you give away a sample product or a small amount of your time, you can prove your value. Prospects are then much more likely to use you in the future. Just make it clear that it’s a one-off. You won’t be giving up your time out of the kindness of your heart in the future.

7. Create A Free Resource For Your Marketing

Do you know something that other people in your sector don’t? Are you able to produce a resource for your audience that your competitors haven’t yet?

If so, then it’s time to get busy. Creating free resources is a powerful way to attract people to your business and brand. Providing free downloadable tips sheets or ebooks lets you capture email addresses while introducing your audience to what you do.

8. Build A Referral Program

marketing

Referral programs aren’t free to run, but they are cheap to set up. The basic idea is to get your customers to spread the good news about your brand for you, so you don’t have to. It’s like outsourcing your marketing department. It works because prospects are much more likely to trust existing customers than they are conventional advertisements.

To build a referral program, you’ll need to offer an incentive to customers who refer leads to you. You might offer a fixed fee – say $100 for every new client they win – or a share of the value of the client, perhaps 5 percent.

9. Initiate A Tweetstorm To Aid Marketing

As a brand, you’re not trying to become a drama queen. There are already enough of those on Twitter. But if you can cook up a tweetstorm, then you can create a lot of buzz.

The best strategy here is to follow news in your niche and then make careful, well-reasoned comments on events as they unfold. If other people in the twitterverse find your contributions interesting, they’ll start following you, increasing your reach.

10. Cozy Up To Influencers In Your Niche

Lastly, you might want to try ingratiating yourself with top influencers and reaching out to bloggers in your niche. Try to get them interested in what you’re doing by offering something unique that their audience will appreciate. It might be that you offer a product purity level unsurpassed in your industry. Or you could be doing something totally new. Just make it exciting and valuable to the influencer.

So, there you have it: our ten free marketing strategies to build your business. Which will you use?

 

small business coach

How To Drive Innovation In Your Business

innovation

Successful innovation requires clear communication and a deep understanding of the process. Innovating enterprises, work environments, products, and services are the goals of most business owners, especially for startups. Yet, it appears as though innovation is not a priority in the majority of firms today, leading to anti-innovation cultures.

Notably, the strategies required to expand a business are distinct from those required to avoid its failure. If you want your company to develop and innovate, you must be willing to take risks and cope with uncertainty.

 Your company may require new approaches to develop innovation.

1. Invest In Innovation Consulting

Adding innovation consultants can shake things up. Innovation Consulting can bring a unique set of skills and perspectives to the table. They can help the company see how it compares to the competitors, and more importantly, how it compares to other industries. Using thought leaders from different organizations, industries, and sectors can be a terrific approach to spark new initiatives and projects within your company.

The choice of the right innovation consulting firm can be difficult because there are so many options available, including:

  • Internal ideation management
  • Front end innovation
  • External solution implementation
  • Strategic thinking and insight gathering
  • Design thinking and rapid prototyping
  • New business models
  • Building a global ecosystem
  • Scouting for new technologies
  • Start-ups

A company’s innovation is also impacted by numerous other factors. That’s why companies are more likely to collaborate with a variety of experts.

Modern businesses need creative help like from an innovation consulting team at Normative to avoid stagnation. This can help you stay ahead in a competitive environment.

2. Identify Key Challenges And Goals

The path to innovation begins with defining important hurdles and goals. You may start with assessing how clients’ expectations of your services and items have changed.

To improve client involvement, organizations can, for example, adapt in-store customer experiences into online shopping.

Assess all consumer touchpoints and search for shifts in expectations that may help you innovate. Then you may start creating new products and services for your customers while also changing your marketing strategies.

Owners should actively participate in the evaluation and implementation of innovative ideas. The best new strategies require input from all levels of authority. Leads should be encouraged to bridge silos and propose new ideas.

innovation

3. Establish New Business Models and Strategies

Now that you know what works, you can accelerate and evolve these strategies and business models. Consider removing previous channels from the process. Terminating channels is important if you need to establish new methods. Reallocate resources to successful prospects rather than failed company tactics.

With proper budgeting, reallocating funding for innovation helps promote it. Consider everything as a learning experience, and don’t be scared to change your mind.

4. Embrace New Technology

From cloud computing to artificial intelligence, digital innovation is altering the way businesses operate, saving time and money. Businesses that digitized quickly during COVID claim digital and telecom services are now more significant than they were before. Small businesses are now using connected, always-on technology to build new consumer experiences and business models. 

What does digital transformation mean to you? What tech innovations could change the meaning of ‘business as usual?’ One example is leveraging AI in email marketing. When it comes to consumer outreach or business-to-business or B2B marketing, you need to eliminate the guesswork. Incorporate AI into your email marketing plan to get the most out of every email you send.

You can even utilize an innovative email grading system to analyze your email collection and gain valuable information. A smart email platform can tell you how your receivers will respond to your emails so you can boost engagement and conversion.

Remember that change might be little or enormous. Just remember that adopting new technology should improve your business, customer service, and employee support.

5. Encourage Communication

Encouraging the sharing of ideas will increase the amount and quality of new ideas in your company. Diverse backgrounds representing the customer landscape will lead to better talks about innovation.

Promote idea flow by eliminating assigned desks and creating comfort zones for relaxing. For example, to ensure no employee lives in a vacuum, Google has weekly TGIF meetings conducted by its creators to present an overview of projects and to ensure that no employee is left in the dark.

6. Don’t Focus Much On Efficiency And Scale

Typical business management approaches emphasize efficiency and process over experimentation. But being innovative means taking risks and attempting new things. That means some will fail. ‘Failures’ are like deposits for the things that work and help your business grow.

7. Collaborate

Businesses need to specialize to remain competitive, and collaboration allows them to pool resources and knowledge while sharing risks. Collaboration patterns are influenced by business factors and innovation goals.

Businesses should leverage channel cooperation to strengthen their business abilities, understanding of the environment, and market responsiveness. Businesses should easily absorb this transfer of business abilities because it is directly related to their ‘previous knowledge.

8. Always Address Customer’s Concerns

Your business customers will probably have concerns with your products, services, or operations at some point. For example, the expected product functionality isn’t delivered with the required speed, quality, or service. Or maybe decision-makers need more information than you provide.

When a consumer complains about your product, service, or support, make sure their input is documented and used to improve.

Convenience and safety are now two things many of your business clients would demand from you to meet their needs.

9. Boost Revenue

Profit is determined by price, demand, and costs. Any business strategy must enhance profit by lowering costs, raising pricing, or increasing demand.

Earnings innovation allows enterprises to maximize profits. Expanding your consumer base is typically the most effective method to do this.

Whether you’re developing a new product or upgrading an old one, the financial impact should be a key consideration.

Conclusion:

The ability to produce completely fresh ideas is exciting to many. Innovation can create new products and services, open access to new markets, and solve societal issues.

You’ll need an innovative strategy to stay on track when faced with changing consumer preferences, new technologies, and strong competition. Think creatively and incorporate new business models.

 

small business coach

How To Improve Your Company’s Cloud Security Infrastructure

cloud security

For business owners, cloud computing security has presented significant benefits and advancements in terms of efficiency and accessibility. The majority of business leaders said that the cloud helped them stay competitive due to its ability to make their services and apps available faster while improving business performance and lowering overall IT cost.

That said, the cloud does bring a host of new security risks. In fact, statistics show that almost 80% of organizations surveyed experienced a cloud security breach.

Fortunately, there are several ways to minimize the risk of security breaches in your business’s cloud infrastructure:

  1. Consult The Experts

Dozens of IT companies offer services or solutions specifically designed to enhance the security of your cloud infrastructure. If your business’s internal IT staff doesn’t have cloud expertise or if your existing security solutions don’t support a cloud infrastructure, you can get outside help.

You can hire IT consultants with expertise in cloud computing security to help in strengthening your cloud infrastructure. If you’re in the area, you can visit these IT consultants in New York that can help educate you and enforce cloud security policies for your business.

Outsourcing expert help also makes sense for businesses using multiple cloud computing services from several vendors. They can also help in monitoring and managing your cloud infrastructure for any unauthorized access.

2. Take Passwords Seriously

A strong password is a best security practice not limited to the cloud. Implementing a strong password possibly helps in preventing unauthorized access. As a minimum requirement, passwords should have at least an upper-case letter, lower-case letter, a symbol, number, and should be at least 15 characters long. In addition, it’s important to enforce regular password changes every 90 days.

A password policy like this can help defend against most brute force attacks and breaches.

3. Use Multi-Factor Authentication (MFA)

While strong passwords may be a good line of defense, the traditional username and password combo are often insufficient to protect cloud user accounts against hackers. That said, you may want to add an extra layer of security and protection with multi-factor authentication. MFA is an authentication method that requires a user to provide two or more verification factors to have access.

The most common MFA factor used for one-time passwords (OTP) are four to eight-digit codes that a user received via SMS, email, or mobile apps. These codes are generated periodically or every time an authentication request is submitted. As its name implies, OTPs are only valid for one session, usually for only a few minutes.

Other than OTPs, biometrics, personal security questions, and access badges can also be used to authenticate user identity.

cloud security

4. Strict Control Of User Access

Most employees don’t need access to every piece of data, file, or application in your cloud infrastructure. Thus, you’d want to implement a strict and tight control of user access by setting proper levels of authorization with an Identity and Access Management (IAM) plan and policy. This ensures that every employee can only view and use the data and applications necessary for them to do their job.

Assigning access control helps prevent an employee from accidentally opening and editing information that’s not authorized to access. Also, it protects your cloud infrastructure from hackers who’ve stolen an employee’s credentials.

Take note that this cloud security measure is a requirement by most regulatory compliance standards, including HIPAA, GDPR, PCI, ISO, and many more.

 

5. Train Your Staff

Did you know that 95% of cybersecurity breaches are caused by your employees? In general, it’s caused by human error due to unintentional actions or the lack of action that allow a security breach. Therefore, you must train your employees on managing cloud computing access. You need to educate them on spotting security threats and how to respond to these cyberattacks.

For managers and administrators who are involved in cloud security, you should give them training and certifications. The threat landscape shifts daily, and your IT professionals can only keep up if they’re constantly learning about the newest threats and potential security countermeasures.

cloud security

6. Establish An Off-Boarding Process

In contrast to the previous point, when an employee leaves your company, you want to make sure they can no longer access your cloud infrastructure, customer and business data, and intellectual properties. This is a critical security responsibility that’s usually forgotten or pushed back weeks or months after someone has left.

Since every employee has access to different cloud platforms and data, you need a systemized deprovisioning process in order to properly revoke all access rights for a departing employee.

7. Secure Endpoints

Securing user endpoints is another aspect of sound cloud infrastructure security. Most cloud users will be accessing your cloud data and services via web browsers. Thus, it’s important to introduce security to have your users’ browsers protected from exploits.

You also need to implement an endpoint security solution. With the increased use of handheld devices and the workplace shifting to remote working, your employees often access your cloud services via devices not from your company. So, look for solutions to secure those endpoints including antivirus, firewalls, mobile security, virtual private networks (VPNs), and other detection tools.

8. Use Encryption

Encrypting data once you utilize the cloud is critical. Cloud services expose your data and applications to risks since you’re keeping it on a 3rd party platform and sending it between your company’s network and the service provider.

You’d want to have the most excellent encryption for your data either on transit or at rest. Cloud providers may offer built-in encryption services in order to secure your data, but sometimes, they also get access to your relevant information. So, consider investing in specialized encryption solutions and encrypting your files before moving them to the cloud so you can have full control.

Conclusion

Cloud security is a pressing issue for most organizations. However, concerns about cloud security shouldn’t prevent businesses from using cloud services. By following the above tips and best practices, you can significantly reduce the security risks in your cloud infrastructure while taking full advantage of the benefits that cloud computing offers.

 

small business coach

How to Start and Grow a Successful Restaurant Business

restaurant

Starting a new business can be exciting and very fulfilling. However, it can also be time-consuming and difficult to launch. Your restaurant can withstand tough competition from new and established businesses with a unique marketing strategy. Lack of planning is the leading cause of failure among many businesses.

It is essential to take the time to establish all the details about your restaurant business. Here are some crucial pointers on how to start and grow a thriving restaurant business:

Establish a Solid Business Plan For Your Restaurant

restaurant

We cannot emphasize the importance of a solid business plan enough. It would be best to have a detailed business plan that outlines the general course of your business.

It will be constructive in planning your growth and measuring your success. You can use the business plan when you need to expand to access what is feasible for your business.

The business plan should be comprehensive and should include:

  • Analysis of the competition
  • Target audience information
  • Market plan
  • Financial projections
  • Vital market research

If you need assistance drafting a solid business plan, it would be helpful to use planning templates. An essential tool you can also use is business planning software to make the planning process a lot easier. Planning will be the key to the success of your restaurant business.

Pick a Great Location to Set Up the Restaurant

Location is an essential factor to consider before setting up your restaurant business. It would be best to pick a location that is easily accessible, within your budget, and will attract many people. The restaurant’s location will also determine the possibility of growth and expansion in the future.

It would help to take your time and extensively research possible locations whether you intend to build or rent some space. You can always start small and expand your business later.

Market Your Business

For your business to grow and attract new customers, you must invest your time and money in marketing it. More customers mean your revenue flow will be steady. Relying on word of mouth is not enough to take your business to new heights. You can:

  • Establish a solid online presence to interact with potential customers.
  • Placing ads in the local press
  • Distributing leaflets
  • Offer discounts to new customers
  • Join a local business association
  • Organize and participate in events. You can use event management software for restaurants to simplify the process. You can also give out free samples to market the available cuisines.

Marketing your business online and offline is essential in building your brand as a business. It will help your business to get recognition.

Hire Well Trained Essential Help

Your business will run a lot smoother if you have some essential help working for you. It is vital to fill out important positions such as cooks and dishwashers before launching your restaurant business.

However, paying attention to your budget and financial position is essential. If you hire too many employees when you are just starting, you may have trouble paying all of them. You can hire a few at first and increase the numbers with time.

It would also help to train your employees adequately. You can create a code of conduct that your employees have to follow. Job descriptions will also help the employees better prepare for their roles. As the restaurant owner, you should also be prepared to roll up your sleeves and be willing to fill in regularly.

Work On Efficient Financial Management

restaurant

Like any other business, you will need to secure enough startup capital for your restaurant business. In addition to the startup costs for buying equipment and setting up your business, it is also essential to have enough money to cover your expenses for at least a few months.

In the beginning, your business will most likely have few customers and, therefore, less income. The money will provide a cushion before your business picks up.

As with any other business, you should be prepared to incur losses with your restaurant business. It may take some time to market your business and attract regular customers for your restaurant business to become profitable.

A good financial plan can help you overcome hard times. In case of any new challenges, it would help to evaluate your processes and numbers.

Take the time to figure out the most efficient processes for your business. It will help in keeping your costs and expenditure low and manageable.

Keep track of your food costs. Check out several suppliers to find the best for you. Avoid waste and keep your food pricing competitive to avoid huge losses.

Have a Unique Menu Card For Your Restaurant

It may be easy to overlook the importance of a menu card. However, it is essential to invest in having your menu card designed professionally. The restaurant menu is the first thing the customers will come across when they visit your restaurant.

You should aim to leave a good impression. The card displays the prices and available dishes to the customers.

A professionally designed menu will speak volumes about the restaurant. Ensure the available dishes and prices are neatly displayed. It would help to use a combination of images and text uniquely and appealingly.

The menu card can be a great marketing tool for your business in general. It is therefore vital to ensure a positive portrayal of your business. It is also essential to have a great menu too.

To collect honest feedback, you can organize a small party or dinner that features your proposed menu. You can incorporate a way to collect anonymous comments on the dishes. Market research will also help understand pricing patterns.

Running a restaurant can be highly rewarding and fulfilling for the owner. It is vital to have a strategy when starting a restaurant to grow. Run the business professionally and provide outstanding service to your customers. Your business will grow and be successful in no time.

 

small business coach

 

9 Business Ideas That Will Always Be Relevant For A Student Start-Up

student-start-up

Most students have to work for a living while earning a degree, statistics indicate. While exact figures vary, most studies indicate that student employment rates are above 50% in many countries including the US and Canada. It can be even more challenging to be an entrepreneurial student start-up.

On the one hand, it is a good thing because working in college or university is not just about the money. Having even a part-time job helps students get the necessary hands-on experience and enhance their resumes to ensure career growth. 

But on the other hand, juggling work and studies can be exhausting, especially for students with full-time jobs. Luckily, technological progress has changed our lives for the better. Today, one can buy essay on EssayHub or work flexible hours from home. Yet, there are always people who prefer working for themselves rather than for someone else. 

If you are one of these daring people with an entrepreneurial streak, you might want to try launching as a start-up student.

Why Start a Business as a Student? 

student-start-up

If you have always dreamed of starting your own company but fear that student years might not be the best time to try, we can reassure you.  

Here are the most compelling reasons to consider launching your startup while in college. 

  • youth and an open mind
  • few responsibilities
  • free time at your disposal
  • free mentoring and resources available
  • networking opportunities
  • access to possible customers and endorsers. 

Surely, you might argue that some business plans are too hard for a student to realize. But luckily, there are still a lot of small business ideas that will always be relevant for student start-ups. Read on to see the list. 

9 Evergreen Business Ideas for a Student Start-Up

Whether you’re planning to make the most of your creative abilities or just need a reliable source of income, you’ll find something for you in the following list of business ideas:

Writing, Editing & Proofreading Services  

Writing services have always been a staple among student business endeavors because of their utter simplicity. To launch a writing (editing and proofreading) service, you just need your writing skills, a computer, an internet connection, and some time to spare.

But surely, you’ll have to sweat if you want to earn excellent reviews just as any Essayhub review – a service highly praised by customers. Additionally, you’ll need marketing skills to gain recognition and attract new customers.  

Tutoring & Homework Help Services

Another popular business idea many students favor is a tutoring and homework help service. Decades ago, such services were delivered offline, so there were no possibilities to scale up. Today, with the aid of new technology, you can either work as a private freelance tutor or build a remote team and start an online company. 

Furthermore, you can teach groups or develop online courses and market them on social media. You can even evolve from a private tutor into an online (or even an offline) school owner. In fact, that’s exactly what many tutors do nowadays! 

Education Consulting Agency 

If you are studying abroad, you should know a lot about such things as applying for scholarships, sitting exams, arranging paperwork, settling up in a new country, etc. Therefore, you can share this knowledge with those who are just preparing for this long and difficult journey. 

Despite the growing popularity of online degrees, in-person education abroad will always be in demand, so you needn’t worry about running out of clients. Moreover, you’ll be able to add new services like helping new students on-site as your company grows.  

Design & Illustration Studio 

Design students can easily monetize their talent and skills by becoming freelance designers (illustrators) or launching a small design and illustration studio. Nowadays, all design work can be done remotely, so you won’t even need an office – a task management app like Trello will be quite enough. 

If you already have a high-end computer to produce quality content on, you can start without any investments at all. Yet, be prepared to shell out for a marketing campaign later on if you want to scale up. 

Web Design & Development Studio 

For those who are more talented on the technical side, web design and development studios can be a great choice. Despite the popularity of social media, most companies still need websites, so the demand for such services is not likely to die out anytime soon. 

As in the previous example, you can launch without any serious investments. Perhaps, you won’t even have to hunt for customers as you’ll easily find them among your fellow students who are also planning to launch their business. 

Digital Marketing Agency 

Another business that will never run out of clients is a digital marketing agency – if it is a good one, that is. If you’re a marketing major, consider starting your own company instead of looking for a job in someone else’s, and the strategy may pay off in a big way. 

Even if you fail, you won’t lose anything as this business is practically risk-free. Moreover, you will gain experience that will help you improve in case you decide to go for a regular job after all. 

Sound or Video Recording & Editing Studio 

student-start-up

If you are an expert in video and/or audio content creation, starting your studio might seem a natural choice. However, this business is harder to launch than, say, a writing service as you’ll likely need plenty of expensive equipment. 

So, make sure you prepare a roadmap prior to investing in your gear if you plan to build something larger than a one-person home studio. Even in the latter case, you’ll still need to upgrade your equipment to move on from student productions to delivering professional services. 

Mobile App Development Agency 

For those possessing such in-demand hard skills as coding, launching a mobile app development agency is a great option. While it is true that the competition is fierce, the mobile app market size is huge today, and it is projected to grow further. So, there will always be room for new offers in this segment.  

Of course, some may argue that one can as well work as a freelance mobile app developer. While this is true, scaling up is usually beneficial if you do it the right way, so you may as well start recruiting your fellow students.

Online Marketplace 

If you know how to sell things and get inspired by Jeff Bezos, think about starting an online marketplace. However, weigh your options carefully because marketplaces are not the type of business you can launch without investments. 

Luckily, you won’t need much for a start, but you will still have to invest a lot of your time and effort to get this thing going. However, nothing is impossible! 

How to Make It Work as a Student Start-Up

So, you’ve got your mind settled on some of the ideas listed above. What do you do next? Here is the algorithm. 

Do Your Research

While it’s essential that you’re passionate about the idea and have the skills and resources to realize it, research is still vital. You need to understand how crowded the niche is, who your competitors are, how high the demand for their goods or services is, etc. 

Write a Business Plan

Every business, even a small one, should start with a business plan. Before investing your time, money and effort in an idea, you should lay out a company overview, count the costs, create a marketing and operations plan, etc. 

Plan Your Schedule

Being a student and running a business at the same time requires advanced time-management skills. The first step to developing them is having a schedule and planning ahead so that you won’t get absorbed by the chaos. 

Find the Resources 

As a student, you cannot risk losing large sums, especially if you have student debt. But most businesses require investments. Luckily, there are some you can launch with a bare minimum. If you can’t afford even that but have faith in your business acumen, you can ask relatives to become your sponsors or apply for a grant. 

In Conclusion on Being a Student Start-Up

Now that you have our list of business ideas and some tips on how to make them work, you are several steps closer to launching your student start-up. Yet, don’t rush: bear in mind that everything is easier in theory than in practice.

However, sitting around without any action will also get you nowhere. So, plan every step carefully, hedge the risks, and proceed to build the company of your dreams. 

 

small business coach

Top 6 Business-Related Degrees for 2022

business-related-degree

Having a business-related degree can prove to be a profitable endeavor. Obtaining a college degree has always been, and still is, the best way to broaden your horizons and gain a solid grounding for your future career. Yet, when it comes to choosing the right program, many future students are feeling stuck, not knowing where they want to be and what they want to do in, let’s say, five or ten years from now.

If you need advice on the right degree, we have the answer! Among all programs, business degrees are the most flexible ones. Such a degree is broadly applicable, meaning it can help you get into nearly any industry and choose among a wide variety of career paths. Not to mention that it will also give you a solid grounding for becoming an entrepreneur yourself.

Simply put, a business degree can open the door to huge opportunities. The only question is what to focus on? To help you find the answer, in this article, we’ve gathered the top six business-related degrees of 2022 that will offer the best opportunities for your future. Let’s see what those are!

1. Business Management

business-related-degree

If you are looking for a business-related degree, the most obvious option would be business management. The core goal of such programs is to help students learn business fundamentals and core values and get a solid understanding of the key management principles and how they are applied in the real-world business landscape.

By opting for business management specialization, you will also learn the most common business operations and get a sneak peek into marketing practices. And you will learn many other important things, such as:

  • Branding
  • Personnel selection
  • Principles of creating effective systems
  • Sales forecasting
  • Product and brand management
  • Pricing, etc.

It’s worth noting that obtaining a business management specialization can be a hell of a challenge. Such programs are typically very intensive and, thus, complicated. But, no matter how hard it gets, don’t forget that you always have a reliable cheap essay writing service by your side that can help you pull it through. So, don’t let potential challenges scare you off and go towards your goals!

2. Finance

It should be crystal clear that finance always lies at the core of every business. So, if you want to choose a business-related major and you feel pretty comfortable with numbers, the chances are that a finance degree will be your best bet in 2022.

Getting a specialization in finance has many perks in today’s world. First of all, it can help you pave the way into the business. But, that’s not all.

Apart from the obvious application in the business landscape, a finance degree can also open the door to many other exciting opportunities. By enrolling in such programs, you will learn about different areas of finance, including financial analysis, capital planning, investment, international finance, accounting, and much more. This knowledge can be applied in a wide range of fields and career paths. So, it is also a great choice.

3. Entrepreneurship

Another quite obvious route into business is an entrepreneurship degree, and it is rather popular these days due to a number of reasons. Firstly, such programs will introduce you to the basic ideas, concepts, and practices of entrepreneurship. By taking it, you will learn what it really is like to be an entrepreneur and will gain all the tools and knowledge you might need to be well-equipped for becoming one yourself.

Another big benefit is that entrepreneurship degrees are very all-encompassing. In this type of program, students learn the basics of everything related to business, including:

  • Budgeting
  • Management
  • Leadership
  • Employment law
  • Contracting and procurement
  • Legal compliance
  • And much more.

Not only will this degree prepare you for the possible business challenges. It will also turn you into a real leader.

4. Human Resource Management

If you are searching for business-related college programs, a Human Resource Management degree may not be the most obvious option. However, if you think about it from the perspective that there is always a good team behind every successful business, it becomes clear that studying the fundamentals of HR is no less important than learning business operations or management principles.

Taking a program in Human Resource management can actually teach you a lot of important things. Such degrees typically cover a wide range of topics, from managing human assets to conflict resolution in the workplace. It will also teach you how to develop an effective personnel selection process, how to set performance standards and quotas, how to build a wise compensation structure, etc.

All in all, it is worth noting that this degree can offer you a path to different careers. Thus, even if you are not going to start your own business, it can still make sense to specialize in Human Resource management.

5. Marketing

Being one of the most dynamic, in-demand, and growing fields, marketing is another worthy business-related degree option you can consider in 2022. Just like business management or entrepreneurship programs, a marketing degree is an obvious route for people interested in business. After all, it is marketing that drives business success.

By specializing in this field, you will learn the basics of different markets, sales forecasting, distribution channels, promotion, pricing, as well as product and brand management. Also, you will learn how to plan, implement, control, and measure marketing strategies and gain a competitive advantage in pretty much any niche.

A degree in marketing will give you the necessary base to start and promote your own business. At the same time, it can be applied in a number of other jobs in case you decide not to become an entrepreneur yourself.

6. Project Management

business-related-degree

Finally, the last business-related degree program that would be a good choice in 2022 is project management. The biggest benefit of this program is that it will teach you not how to lead a business in general but will equip you for managing diverse teams in the most efficient ways.

This degree also covers a wide range of topics. It can teach you how to plan and implement various projects on time. Also, it will help you grasp the basics of cost planning, scheduling, and risk assessment. So, all in all, it will be a good starting point for your business undertakings.

The Bottom Line of Business-Related Degrees

Each of these types of business-related degrees can help you pursue the knowledge, skills, and experience necessary to build and run a successful business. And, even if you are not planning to engage in entrepreneurial activity in the future, each of them can also give a great start to a career in pretty much any field.

Which one is best? Eventually, it all gets down to your own needs and interests. The degree types we shared with you in this article are very different, though they are all built around the core business principles. Now all you need to do is carefully assess each option to find the right opportunity for you!

 

small business coach

How to Create Mobile-Friendly Content

mobile-friendly-content

These days mobile-friendly content is the foundation of everything, be it a personal blog, a professional website, or a business. If the content is good, you will win over your audience with it. But, what does good content look like?

First and foremost, it has to be relevant to your readers and high quality. But, that’s not all. Given that the number of all internet users who use mobile devices to surf the web has marked 4.28 billion in 2020, which is over 90%, we have to say that good content in the 21st century also has to be mobile-friendly.

In this article, we are going to tell you about the key tricks and tips for creating mobile-friendly content with ease. Let’s dive in!

1. Consider Hiring a Specialist to Create Mobile-Friendly Content

The first tip for crafting perfect mobile-friendly content is to delegate it to a professional. This tip will be especially helpful for student bloggers, aspiring entrepreneurs, and everyone else who lacks experience in creating content yet. The good news is that just like there are paper writing services where students can get essays help online, there are also services where you can order high-quality, mobile-friendly content for any purpose. Be sure to keep this in mind.

2. Choose the Right Website Templates and Design

Another simple way to make your content mobile-friendly is to opt for the right website design or template that offers tabbed content. Using this tip, you can ensure that all content on your site will automatically adapt to every viewer’s needs. This way, you can ensure the ultimate mobile-friendliness with no additional effort or stress.

3. Make Your Introductions Strong

mobile-friendly-content

If you are determined to craft content for your website without anyone’s help, this next tip should help you get on the right track. According to expert writers, who are also authors of the DoMyEssay review by nocramming.com, a strong introduction is a key to success not only in academic papers but in other types of content too.

A strong introduction is what can help you drive the readers’ attention and make them want to read on. Moreover, since mobile users have smaller screens, they typically see only the first paragraphs of your articles. In this case, a catchy introduction is your only chance to grab their attention.

4. Use Smaller Paragraphs for Mobile-Friendly Content

Unlike on the large screens, on smaller ones, long paragraphs look like bulk text. It can make your content too hard to read and navigate. To avoid this, be sure to break your content into smaller paragraphs.

To make the best use of your content, don’t hesitate to use Jon Ziomek’s 1-2-3-4-5 approach. In a nutshell, this approach suggests that every paragraph should focus on a single idea, expressed in 2-3 sentences that take up no more than 4-5 lines.

According to experts, such an approach can make your content easy to read and consume for all users, regardless of the devices they use.

5. Make Use of Highlights and Summaries

According to stats, mobile users’ attention is much more limited compared to desktop users. It basically means that mobile users tend to spend less time reading the content. Instead, they prefer to skim articles, which is why they prefer to have all critical information displayed right away.

With that being said, it becomes clear that using summaries and highlights in your content can bring you real benefits. By providing your readers with the key takeaways from every article, you can make your website much more mobile-friendly. So, don’t neglect using this tip.

6. Use Contrasting Colors with Mobile-Friendly Content

To make your content truly mobile-friendly, you should pay attention not only to what you write but also to how you provide it on your site. One of the biggest mistakes you can make is to use low contrast colors.

To help you grasp the idea, let’s say you use a white background and yellow text. Such a combination of colors is low contrast, which means that it will be harder to read, especially from a small screen. Instead, you can try using white text on a black background. This trick will significantly increase your text’s readability and, thus, help you increase mobile-friendliness.

7. Use Visual Content

Different types of visual content, such as videos, GIFs, images, and others, can also make your content easier to perceive and more mobile-friendly. First and foremost, such elements will help you break up your text into logical blocks and, thus, make it easier to read and navigate. According to research, users process visual content up to 600 times faster.

As a bonus, over 50% of internet users confirm that they want to see more visuals. Thus, images and videos can also help you make your content even more engaging.

The Bottom Line of Mobile-Friendly Content

mobile-friendly-content

Given the large number of users who rely on mobile to go online, it becomes pretty clear that winning the audience requires websites to be mobile-friendly. But, what does this have to do with the content itself?

While many believe that mobile-friendliness is only determined by how your website looks on different devices, that’s not quite true. Of course, a responsive design does contribute to a site’s mobile-friendliness, but a truly mobile-friendly website is the one that also delivers content that corresponds to the way users read from mobile.

Now, based on everything that has been said, it becomes clear that creating mobile-friendly content is vital for every site owner and, now, you know how to do it right!

 

small business coach

5 Unfamiliar Alternatives To Drive Business Growth

business-growth

Business growth is a vital aspect to running a successful company. Large enterprises and multinational corporations are quite familiar with the conventional strategies that can drive further growth for their business. Some of the things they do, such as overseas market penetration and mergers & acquisitions (M&As) involve deployment of huge number of resources and people. But internet users have grown exponentially in recent years, and this has changed consumer behavior and even the marketplace.

Businesses would now have to maintain online visibility to be able to sell their products. This made them realize the need to upgrade their IT capabilities. If you’re aiming for some high-value growth this year, you might want to have a conversation with professionals, such as Houston managed IT services team and other similar sites to further enlighten you regarding the latest trends in technology. 

Here are some unfamiliar alternatives to help your business growth in this very competitive industry.

  • Outsourcing Your IT Requirements

business-growth

One way to expedite growth for your business is to outsource their IT requirements and capabilities. Getting a Managed Service Provide for IT (MSP-IT) will allow you to benefit on their core competencies and efficiency. The internet itself is a vast network of potential buyers and customers. But you’ll need the expertise of IT professionals to make the most of these networks and your interactions with potential buyers. 

A vast number of businesses have already initiated, and some have already completed, their digital transformation programs. Digitization is the buzzword among business nowadays. This is about engaging the buyers and consumers who are now spending more time online than elsewhere. This is crucial for marketing and advertising because of the basic principle that you can only sell something to a potential buyer when you can capture their attention. 

The MSP IT can help you use analytics for your marketing and sales campaigns. This is a detailed analysis of the behavior of account owners and users of various websites, ecommerce accounts, social media platforms, podcast and video sharing sites. Moreover, your MSP IT consultant can also help you develop an online marketing strategy which will deploy your resources and materials to those market segments who are most likely to be converted into sales. 

  • Digital Advertisements Assist Business Growth

With the shift of buyers and consumers to the online space, companies have also shifted their advertising strategies and campaigns to the internet. In recent years we have seen how online ad placements started to immensely take over the digital space. However, they still place some television (TV) and radio advertisements now to target the older age group.

It all started when all the traditional channels of advertising in the olden days started to transform digitally, making offers to their advertisers to place their ads in their digital sites. But with the fast-paced advancements in technology, even the process of advertising evolved exceptionally. Now in every click of a mouse, ads will most likely be there, giving businesses the opportunity for a wider reach and brand awareness, resulting to higher revenue.

This is one of the opportunities to drive further growth for your business. Digital advertisements in social media platforms have proven to be effective in increasing the conversion of leads into sales. The accuracy of the analytics in social media platforms enables even small businesses to identify the largest segment of the market who have the highest likelihood to buy from them.   

  • Keyword Search Optimization

This is also something which your MSP IT consultant can help you with. Search Engine Optimization (SEO) is the strategy of using keywords in your website, links, and online advertisements that would make your website more relevant to the frequently-searched phrases on search engines. 

SEO works when the search engine algorithm ranks all the websites and Uniform Resource Locator (URL) in its database according to their relevance to the phrase or key words typed by the user in the search box. For instance, if the internet user types ‘best IT services’ in the search box and then adds the location, the search engine will return with a list of the IT services within the vicinity of the location that was specified. 

Another SEO criteria that’s necessary is consistency. Aside from the relevance of the website to the searched keywords, it means that your website should contain consistent information about what’s being searched. If the information about your company throughout the internet contains numerous inconsistencies, the search engine algorithm will give you a low ranking, thus, preventing your website to land on the first page results when searched.

  • Content Writing Helps With Business Growth

business-growth

Another possible but an unfamiliar method to make your business thrive is to make use of content writing. Content writing has the power to pique the interest of the audience or reader by incorporating your product or service proposition within the article in a very casual way. 

Before, companies would hire Public Relation (PR) firms and advertisement agencies to produce write-ups for them promoting their products and services. The goal was to build up more awareness about the product through these articles posted in traditional mediums, such as newspapers and magazines. 

In this day and age, content writing is being used efficiently by almost all businesses and is positively yielding exceptional results. Moreover, content writing for online audiences has a distinct advantage over those who still write in paper publications, because it has the advantage of link-building. This is done by including links in the article that lead to the landing pages of the client which seeks to drive more traffic and more growth for their business.

  • Giving Free Consultations And Assessments

This is one of the most underestimated ideas to drive growth to your business revenues. The marketing principles is the same whether you’re in manufacturing, trading or in services. At the end of the day, you’ve got to sell or provide something to your customers or clients, which they’d be willing to pay for. 

This is easy for trading businesses and those involved in business-to-business (B2B), ecommerce, and online retail. They can provide sample products and items which they can give to their prospective customers and buyers for free.

On the other hand, professionals and service providers can provide free assessments and offer consultations to their prospective clients. It’s the equivalent of sample products from merchants and traders, and taste test from restaurants and food producers. By doing this, you’re somewhat giving your prospective clients a ‘taste’ of your product or services. 

Conclusion on Business Growth

Companies are used to spending huge budgets on TV advertising and marketing to sell their products and grow their businesses. But there are now unfamiliar alternatives to drive business growth that were unheard of before the internet became as pervasive as it is today. The advancement in technology and social media interaction has created opportunities that are less expensive, not too familiar, but high-impact drivers of business growth.

 

small business coach

5 Reasons To Use RFID Tags In Your Small Business

RFID

As a small business owner, you’re always looking for ways to streamline your operations and make your processes more efficient. Adopting advanced technology might be your ticket to higher productivity and lower costs. One innovative tool gaining favor in the business world is radio frequency identification (RFID) tags.

RFID tags are small components embedded in products or assets, giving them unique ID numbers that RFID devices can read. These tags are either active or passive. Active means they’re continuously functioning, battery-powered sensors. Or passive that gets energized utilizing from tag reader’s power.

So, when it comes time to upgrade your business operation, consider adding RFID tags technology. Here are five reasons why:

  • Accuracy And Visibility Of Inventory

RFID

Inventory is one of the most vital and challenging tasks to manage. It’s a task that requires a lot of coordination and accurate data. Because you have to account for every product, every asset, and team member, errors can quickly happen. This is where an RFID asset tracking comes in handy.

This system provides a complete and accurate view of your inventory. You’ll get access to real-time data, including the location and status of your items. This method helps employees to pinpoint inventory easily and quickly. And you’ll see the benefits of increased accuracy and visibility in your inventory reports.

There’s nothing as good as a solid inventory system. It’ll help you perform more efficiently, reduce the risk of loss or damage to your products, and improve your internal processes. Above all, this approach will reduce human error, one of the most common challenges for any business.

  • Enhanced Customer Experience

Customers serve as your most powerful marketing tools. They spread the word about your business through their recommendations and referrals. Ensuring that they receive exceptional customer experience is key to retaining them, keeping them coming back to your business.

RFID tags can help you win more customers by making your customer experience memorable and hassle-free. With this technology, you can track the movement of every product from receiving to on-shelf. You can also know if an item is on special discount or out of stock.

Additionally, customers might ask queries about the products they’re interested in, or perhaps your staff needs to follow up on a customer’s request. You can do all these tasks with just a simple touch or scan of a product tag. This combination of speed and convenience makes RFID tags an ideal choice for small businesses.

  • Save Time And Money

Time and money are critical elements of any business. You spend a lot of time and effort on your inventory management, logistics, and even sales activities. RFID tags technology can make these processes efficient and effective.

With this approach, you’ll save time and effort by eliminating the need for paper-based transactions. You can do it all with just a touch, scan, or even a wave of your RFID tag. As a result, you’ll spend less time on monotonous tasks, allowing you to foster high performance and do more strategic activities for your business.

In addition, RFID tags are versatile in their application, making it easy to find the right solution for your unique needs. As a bonus, these tags don’t require much maintenance. They’re waterproof, economical to use long-term, and extremely easy to install, making them a cost-effective solution.

  • Ability To Track And Locate Employees

RFID tags are not only for your products and assets. You can also use them to keep track of your employees. This advantage will be particularly beneficial for companies with high team member turnover rates.

Employees usually wear tags for security reasons or primary attendance tools. In an organization, for example, you’ll see them attached to the ID badges of staff members. This way, you’ll be able to monitor their movements and activities throughout the day.

Moreover, it’s also helpful for your staff’s safety and security. The RFID tag in their ID badge can help you track their whereabouts in the case of emergencies. It’s an efficient way to keep an eye on all your team members, regardless of their position or location.

  • Prevent Theft

This scenario is most common in retail and other industries, like clothing. For example, you have to deal with many merchandises and stocks. Theft will undoubtedly be a concern if no proper inventory management system exists.

RFID tags could be your anti-theft solution. If an item with an RFID tag goes out of the security gate without authorization, the alarm will immediately sound. Or, if someone tries to steal a specific product from the store, that product’s tag will set off the sensor. This system is highly efficient in preventing the loss or theft of your products.

Types Of RFID Tags

RFID

RFID tags are a broad category of innovative labels encompassing low-frequency (LF), high-frequency, ultra-high frequency (UHF), and more. These common types have unique characteristics and use, but they can all store data.

  • LF RFID Tag: LF tags range from 30 kHz to 300 kHz. This tag uses inductive coupling for data transmission, making LF tags useful in basic applications. However, since LF RFID tags have longer wavelengths, they’re less vulnerable to interference from metals and liquids. As a result, you can use these in applications where an RFID label is attached to metal substrates such as automobiles.
  • HF RFID Tag: This tag ranges from 3 MHz to 30 MHz. It has a more extended read range and higher memory capability than LF tags. These RFID tags are usually passive and don’t require a battery’s power source. You can use HF tags in various applications, including payments, ticketing, library book tracking, and general data transfer.
  • UHF RFID Tag: As the name suggests, this tag is the highest range of RFID tags that most retailers prefer. They range from 300 MHz to 3 GHz, ideal for applications where accurate inventory tracking is necessary, like in retail stores. UHF tags are considered the supply chain’s best option because of their high memory capacity and tracking capability.

Conclusion

Embracing RFID tag technology is an excellent move for a small business owner. You can already find different types of RFID tags on the market, which allow you to improve your workflow and minimize errors.

Moreover, as new technologies emerge, you’ll likely see an increase in these discoverable tags on products and even on people. This innovative approach will help simplify your life and make your daily tasks more accessible and convenient.

 

small business coach

7 Tips To Master Customer Interaction Management

customer-interaction-management

Your customers have high expectations, and if you can’t meet them, they’ll go somewhere else. Customer interaction management can assist with this. They would want to buy from businesses that make it easy to receive help when they need it, go above and above for them, and make them happy pre- and post-sales.

Customer loyalty is increasingly based on how successfully a business interacts with its clients right from the start. In today’s competitive business climate, exceptional service can result in selling more products to more people for more profit.

While it may sound simple, many businesses today are failing to provide excellent service, and customer satisfaction is declining. While customer satisfaction is declining, customer demands are rising. People demand everything, anywhere, and at any time in this fast-paced, technology-enabled culture. To help you meet and understand customers’ demands, you need to manage customer interaction wisely. 

What Is Customer Interaction Management And Why Is It Important?

customer-interaction-management

Customer Interaction Management (CIM) as the name suggests, is the way businesses interact with their customers. This is a system that facilitates engagement with customers. Also, CIM is a subset of CRM meaning customer relationship management. CRM is a catch-all phrase, abbreviation, and is the most diverse technological segment.

Keep in mind that CIM is more of a post-sales activity for a business. Its importance as a customer satisfaction tool through optimizing communication channels like email, phone, self-service, and chat is clear. By managing customer interaction, a company can develop a long-term consumer base. How so?

  • Your company can make data-driven decisions and readily focus on areas that can assist improve the end-user experience.
  •  Customer interaction can help organizations rethink their customer satisfaction approach. This can also assist reduce client turnover.
  • Managing interactions effectively allows you to simply provide a great client experience across communication channels and promptly resolve issues.
  • Interacting with customers enables a business to study and comprehend the customer’s behaviors and pain points.
  • Successful interactions increase the likelihood of customers endorsing your business to others. Referrals are a great way to grow your business, so don’t be afraid to follow up with a request after a positive service interaction.

To get you started, here are some ideas to master customer interaction management:

  • Be Human

Your service representatives must realize that they’re not machines. Customers don’t want to interact with robots. Reps should show empathy, patience, and concern. The entire interaction will appear insincere if it feels rehearsed or formal.

Individuality and creativity will endear you to your customers while remaining professional. Build rapport with the clients. This way, they will feel more at ease and certain that you will assist them.

Here are some tips to do that:

  • Empathize with your customers.
  • Focus on the positive, not the negative.
  • Be attentive, courteous, and receptive to your consumers.
  • Know your product and technology.
  • Keep cool.
  • Learn from every consumer.

 

  • First Impressions Are Key

If the first staff a customer interacts with is impolite or grumpy, it ruins the purchasing experience for them. It will make your customers look for new pastures. Put your happiest, most productive team members in charge. Your company’s first impression should be welcoming. That’s the way to get them shopping.

  • Consider Using Multiple Channels

Customers can reach you via a range of channels, so build a strategy that covers more than one.  Customers expect to interact with your organization in new ways. Customers can contact you via live community forums, social media, live chat, and review sites.  While every interaction is unique, it must nonetheless be customized to the environment.

Not every issue can be resolved on every channel. The public nature of social media makes it improper for account and billing issues. Move the customer to a more private, secure channel. Remember to not rush customers. It’s considerably easier for everyone if you can close the engagement on the same channel the customer started it.

  • Monitor Effectiveness

You’ll receive a full view of how your staff communicates with clients and can regularly check for quality. It’s critical to monitor your team’s and consumers’ reactions. On one side, you want to please your clients. On the other hand, you want to know which areas your staff needs to improve on.

With the correct tools, you can track productivity and efficiency to uncover gaps and opportunities for development.

  • Use Software And Automation

The right technology can help customer experience managers and contact center workers handle client interactions across several channels. Start off by having CRM software.  There are a lot of different ones you can choose from, depending on your needs and budget.

The CIM system allows workers to easily engage with customers, updating them on case progress and requesting additional information. It can also be used to deliver upsell messages after a service interaction or appointment reminders. So, clients are always kept informed and system administrators can set it up to send messages automatically.

  • Keep A Good Reputation

A poor experience with an employee or another customer can lead to social media criticism. If your organization is known for horrible customer service, it’s difficult to regain trust. Avoid losing consumers due to a bad reputation by observing how others view your business. 

Ask customers to complete a service survey and use their feedback to enhance customer service. Of course, few people will do a survey without an incentive. Therefore, give them a little bonus. The survey and discount will bring back customers.

  • Act On Feedback

customer-interaction-management

You can’t just say ‘valued customer,’ you have to ask for and act on it.

Asking for feedback from consumers is an efficient technique to discover possible issues before they happen. A survey allows customers to express their opinions on your product or service in a way that makes them feel valued, and it allows you to fine-tune your processes or recognize staff who go above and beyond.

If your organization currently regularly solicits feedback, don’t overburden your customers with additional messages that could lead to survey tiredness.

If your organization currently asks for feedback, make sure you do so in 1:1 dialogue with clients. No matter how anonymous it is, qualitative feedback will help you develop your services, and buyers will enjoy the opportunity to express themselves.

Conclusion

There’s never a wrong timing to improve your customer interaction, and it will only get better after you put in place a customer interaction management plan.

Prioritizing your clients will always benefit your business. Therefore, begin exploring ways to engage them on a deeper level immediately.

 

small business coach