10 Easy Ways To Optimize Your Sales Pitch


Your sales pitch can say a lot about your business. It’s your opening line and your chance to show a great first impression when meeting with your customer. 

Understanding how to meet your buyer’s needs and engage with them is a crucial step in sales. The first half of having a successful sales pitch is securing their attention, and the other half is closing the sale. 

To optimize your sales pitch to the maximum, in this article, we will show you ten easy ways to optimize your sales pitch. 

What is a sales pitch?

A sales pitch is an optimized sales presentation where a salesperson explains the benefits and ideas of their business in one or two minutes or less. Sales pitches are frequently referred to as the ‘elevator pitch,’ a term that states you should be able to deliver the sales presentation (message) in a time frame equivalent to a single elevator ride. 

Ten Ways To Optimize

Your Sales Pitch 


1) Do research 

Every interaction with a buyer will require you to know about their market and which problem you can solve with your sales pitch. Buyers are always searching for an answer, and when you conduct the proper research, you may be their right solution. 

Avoid approaching people at all costs when you don’t know the industry well. Additionally, whenever you present your sales pitch, try to be as simple as possible and make everything easy to understand. Avoid using complex language or trying to prolong the presentation.

Ideally, you should be able to continue the conversation to close right after you present your sales pitch. Although, never forget that when you don’t do enough research in the market, your sales pitch can never be simple to understand. 

2) Make it short & clear 

A sales pitch isn’t going to a classroom and presenting a 1-hour presentation. You’re not going to have people’s attention for too long until they are interested in buying. A short sales pitch lasts about 15 seconds. 

According to a study done in the early 2000s, it was shown that the average attention span of human beings only lasted eight to 12 seconds. This is shorter than the average attention span before the 2000s. Considering this, you know that you have to make your Pitch enjoyable or else it won’t succeed! 

3) Show who your customers are 

Show your potential buyers who are buying your product or service. That way, you show how you are approaching the market and whether the buyer you are presenting matches your target audience. Be specific in finding out who is interested in your product or service and try to convince potential buyers why they should be interested. 

4) Address the problem 

Your target audience can only consider you valuable once they know you can solve a problem for them. Address the situation they are consistently facing. For example, the potential buyer you are approaching faces an issue when sharing files, and you have software that solves this issue. 

After that, you can discuss further how difficult it may be for the potential buyer to share files without your software. 

5) Show your progress

People want to invest in things that are proven to work. Ideally, you can do this by showing them your current customers and how well your growth rate has been in the past year or six months. Additionally, you may even show past achievements you have accomplished and revenue rates that have been achieved from your product or service. 

Trust is built when you show potential buyers that others are buying from you too. Word of mouth is the most powerful marketing tool and directly can affect how well your sales pitch may go. 

6) Describe how the outcome looks like

Show the benefits behind your product or service, just like the example we took before with the software for file sharing. Show your potential client how they would save time while using your product or service. Or even show them how their overall life would improve when they choose to buy your product. 

In short, your Pitch should look like a brief conversation that summarizes what your business does, how it does it, and who is it doing it for? By stating this, you are painting a clear picture of what the outcome will be for your potential clients. 

7) Tell a story 

Keep your listeners engaged by telling a story about your product or company. Interesting stories include how customers succeeded while using your product or service. Maybe even a story of how difficult it may have been for your company to succeed, but with your new product or service, you managed to succeed. 

Stories create emotions, which may be a great way for listeners to feel an urgency to buy. 


8) Show facts 

Consumers do buy when they feel arousal of emotion behind it, although every consumer rationalizes before making any decision. By providing proven facts such as case studies or statistics, emotional decisions feel satisfied. This is you showing a proven reason why they should buy from you and will help them feel comfortable that they made the right decision. 

9) Educate 

Teach your potential buyers more about your product or service. Additionally, while doing that, you may include some issues people of the same target market are going through and how to avoid them through your product or service. 

While doing this, you are adding trustworthiness to your Pitch and maybe even teaching consumers something they may have never heard of. 

10) Implement the fear of missing out (FOMO) 

A powerful motivator when it comes to deciding whether to buy something or not. It is just like when the new iPhone comes out, and many people will buy it because of the fear of missing out. Make your product or service look the same way during your sales pitch. 

It would be best to create a sense of urgency to buy and not let the decision wait and fade away. For example, urgencies can be a limited-time offer, showing your brand authority, offering a gift if they choose to purchase no, and much more. 

Examples of a great sales pitch 

If you need some examples to look at before your creativity can start coming into play, here are a few examples from top sales pitch examples. 


“Deliver your next deck faster with our free presentation templates. They’re fully customizable, professionally designed, and delightfully easy to use.” 

If you were about to make a presentation and wanted to customizable the way it looks, then you would be convinced right away from this sales pitch. Why? 

Pitch offers ppt templates that are customizable and professionally designed. Many business people may lose time thinking of what design they wish to add to their presentation. Pitch is offering them a solution by giving them ready-made templates with world-class designs. You even see how straightforward their sales pitch is when claiming that it is fully customizable, professionally designed, and easy to use.


“There’s a better way to grow. Hubspot offers marketing, sales, service, and operations software that helps your business grow without compromise. Because ‘good for the business’ should also mean ‘good for the customer.”

By reading this sales pitch, you see Hubspot is getting straight to the point. It is telling businesses that they benefit when the customer benefits. Your customer is busy and has other things going in their mind, so a pitch that gets straight to the point saves their time and yours as well. 


“Vidyard is the best way to sell in a virtual world. From prospecting to proposals, record and send videos that personal touch to every sales email.”

Vidyard, in their sales pitch, is getting personalized, mainly because many salespeople find videos a unique tool. Sales pitches are best when personalized, but Vidyard also makes you feel comfortable when they say, “Vidyard is the best way to sell in a virtual world,” stating that remote selling can be done quickly and easily. 

Why shorter sales pitches are a better idea


Having shown you the examples above, you see that all these sales pitches got straight to the point and were maximally optimized for a short conversation. Talking too much, not providing the correct information, lack of market research, and talking for more than two minutes can quickly kill your sales.  

A long conversation isn’t important but a short one that is quality. It is just like when you are told not to talk too much in class or by your parents when you were a kid. So furthermore, keep your sales pitch clear, short, and simple! It will help a lot and have customers thanking you after for your efforts! 

6 Ways to Bring Remote Teams Together to Bond


Six Ways to Bond Remote Teams

One of the many revealing truths that have been unearthed by the pandemic is the importance of keeping good team morale. It can be a challenge to develop and maintain good team morale when you have remote teams.

The pandemic has presented many challenges for workers, and adjusting to the demands of remote working is often a steep ask for employees who are accustomed to the office lifestyle.

With many teams separated by distance and still unable to deal with internal issues face to face, it’s critical that we’re able to maintain strong bonds and keep our employees smiling in order to adjust to the new normal.

For business leaders looking to support morale, keep their teams working collaboratively, and maintain their company culture, communication and social activities are key. So, here are six ways that you can bring your team together.


1 – Zoom Yoga
Yoga for team building is not a new concept. Teaching your team simple yoga moves like the downward dog, and child’s pose can be highly beneficial for stress management, and overall health. In fact, YogaJournal.com lists as many as 38 benefits. So, go ahead and choose a small break in the day to hold an optional yoga class via Zoom or Teams and allow your team the chance to take a deep breath.

2 – Coffee Breaks for your remote teams
A common complaint among remote workers is one of a blurry work-life balance. It’s easy to become distracted and end up working late into the evening, or eating into days off to meet your demands. For workers with children or other responsibilities, this can be even more pronounced. One way to combat this is through good diary management, but also by encouraging regular coffee breaks. Scheduled coffee breaks can also be a perfect moment for an informal catch-up call where you can cut the work chat and strengthen bonds.

3 – Team games
Along with coffee breaks, employees often miss some impromptu fun with their team. You can replace Friday bar drinks with a virtual quiz, or test your best poker face with a Zoom version of online poker. For added incentive, you could play for money or prizes, but as explained by Poker.org, you don’t always have to play with real money.

4 – Playlists
We know that music is pleasurable, but it may also be a way to enhance our social connections. According to research by the National Center for Biotechnology Information (NCBI), when we try to synch with others musically (even when that person is not visible to us) we tend to feel positive social feelings towards them. As a business leader, you can capitalize on this by creating a collaborative Spotify playlist. Employees can add their favorite tracks, share new discoveries and ultimately march to the same tune as their colleagues.

5 – Pet Pics
Another popular endorphin booster is our pets. VeryWellMind.com explains how scientific evidence from psychological research proves that viewing certain animal pictures can combat stress and make us happier. While a bring your pet to work day may be off the cards, you can still encourage employees to include their pets on team calls, and in group chats.

6 – Group Chats with your remote teams
In the past, some business owners have been skeptical about encouraging online communications between colleagues. Fears over distracting email threads, and the potential for arguments have slowed down what should be a natural evolution of our work communications.

Yet, group chats are becoming more popular in the age of remote work. While WhatsApp and Facebook chat groups may press a little too close to home for most workers, tools like Slack can prove to be the perfect fit.

With Slack, you can create channels such as #memetime and #recipes where employees can test their gif game, and share their favorite meal-time treats, alongside project focused channels for more regular work discussion.

Maintaining employee morale during a global crisis is challenging, but it’s not impossible. By employing your efforts to improve communication, strengthen bonds, and allow your employees to be themselves you can prove to them that you care. Unlock your team’s potential with these six tips, or read Small Business Coach‘s advice on further remote work solutions.

Readymade Vs Learning Management System: What Would You Prefer?




Learning Management System

Managing a Learning Management System (LMS) is not always easy. It is crucial that you meet the learner’s expectations. As technology advances, you must upgrade your eLearning platform to ensure that your students have access to a safe and up-to-date learning technique.

The user interface is one of the most important parts of an LMS, and your theme is the core of it. An LMS theme has an impact not only on the aesthetic element of your learning journey but on the learning experience as a whole.

Readymade Learning Management System theme

Ready-made LMS themes are the themes that are readily available in the LMS format. For building an eLearning portal, you just have to select a theme that comes with various Google fonts, sidebars and widgets, and color palettes. The content developer or an author can just import the content and set up their eLearning website with just a click.

Benefits of ready-made themes

Ready-made LMS themes or predefined LMS themes are less time-consuming and cost-effective than customized LMS themes. You can just select a theme from the list of themes that already matches your color scheme and needs. No need to go for designing the website altogether.

In addition, there is no need for a coder or designer to develop or deploy the eLearning content. Authors and trainers can quickly develop and deploy their content from anywhere, anytime.

Moreover, since LMS themes are created by the vendors themselves, they are constantly updated to meet market norms. You don’t have to worry about updates and improvements.   

With an easy user interface of the ready-made theme of LMS publishing, updating and translating is an easy task with limited options, making it ideal for small businesses, solopreneurs, and freelancers.

Customized LMS theme

Customizing your training portal with your own LMS theme is more than simply changing the colors; it also entails altering the appearance and feel of your platform to reflect your brand and identity. 

Because adding a personal touch to your training can help you connect with your learners more effectively.

Benefits of a custom theme in Learning Management System


Customizing eLearning courses has many advantages, but it may also seem like a lot of effort. However, using an intuitive, easy-to-use training platform, customizations are made in a matter of a few clicks. 

Even small adjustments, such as adding your logo or your corporate motto, will remain in the minds of learners and remind them that this is the platform you created for them.

This will help you get more credibility and reliability, just make sure you are consistent with your brand identity elements across all media, whether it’s the messages you distribute, the ideals you promote, or the language you use. 

Additionally, if you are using an LMS to train your customers, customizing it according to your brand will help enhance consumer acceptance. Moreover, since you have more control over updates and upgrades, you can make your LMS more comfortable and easy to use. 

The more comfortable users are using your LMS, the more likely they are to sign in and finish their course. A platform that doesn’t match your website or other communication channels will quickly turn off users.

Also, there are no solutions in LMS that are perfect for everybody. You know your learners better than anyone else, and you understand their problems better than anybody else. As a result, you should also personalize your LMS themes to match their demands and provide a better learning experience.

Gamification and assessment notifications can also be added to a custom-made LMS for a theme that can increase user retention and employee engagement.


The development of an eLearning program that offers a range of features necessitates considerable user experience investment. It requires the creation of bespoke modules and the customization of an existing codebase. As a result, you should choose a custom LMS theme with a basic codebase that you (or your developer) may enhance to improve the user experience. Although a ready-made theme for LMS offers ready-to-go patterns, one-step development, and deployment.

You can select a ready-made theme filter and check out the LMS review section to make a wise decision about the customization of the LMS interface as per your training requirements.

7 Important Pre-Employment Tips Every HR Should Know and Follow

“Hire right because the penalties of hiring wrong are huge.”
  • Ray Dalio

Hiring the right people goes a long way to maximize cost, save time, and bring in a high return on investment for your company. Pre-employment can be a difficult process to overcome.

Undercover Recruiter reports that hiring a bad hire can cost about $240,000 in expenses, and CareerBuilder says nearly three in four employers are affected by a poor hire. 

To avoid the dire consequences of hiring the wrong employees, you must pay attention to your pre-employment process. This is so you can hire the right people who will contribute immensely to your company’s growth. 

This article will walk you through the seven practical ways to create an excellent pre-employment process that brings the right candidates for your organization.

Let’s get into it.

7 Pre-employment tips for selecting the best candidates 

There are seven critical tips to follow when looking to hire the best candidates for your company. They are practical and can help make your recruiting process a lot more effective. Let’s check them out below:

  • Invest in recruitment marketing for pre-employment

If you are looking to hire the best talents for a role, you have to invest in effective marketing that reaches and attracts the right people.

 Effective recruitment comes with approaching the recruitment process with a marketing mindset, just like you would when attracting new customers. 

The best way to hire the most qualified candidates is by studying the three stages —awareness, consideration, and decision stages —  of their journey with your company.


In the awareness stage, your candidates become aware of your job vacancy. There’s also the consideration stage where prospective candidates evaluate your company and the position available to see if it’s a good fit. And there’s the decision stage, where your prospective candidates decide to apply for the job. 

It’s essential to know that each of these stages requires different approaches to be successful. For example, suppose you want to generate enough awareness to reach the suitable candidates and get them to consider the positions in your company. This means you need to invest in promoting your employer brand across several platforms. 

What reputation do you have with your employees? What is your employee culture, and what are the perks of working with your organization? You want to ensure you put these positives out there for your candidates to see. Because apart from the pay, the best talents want to work in an environment that lets them grow and be better. 

By highlighting your employee benefits, work culture, and work environment, you will be able to answer your top talents’ most prominent questions and they will be able to make a decision to work with you. 

  • Ask for referrals during pre-employment

Asking for referrals from your existing employees or partners increases your chances of hiring the best candidates. This is because your current employees or working partners are more likely to have people with similar skill sets in their circle. 

Apart from this, asking for referrals comes with tons of benefits. First, they help speed up the hiring process because the referred candidates are most likely qualified and can save your team the rigor of pre-screening stages.

Secondly, the onboarding process is a lot easier. This is because the candidates are already familiar with at least one of your employees who can help with explaining the company’s culture and values.

Thirdly, referrals are excellent ways to actively engage the rest of the team in the recruitment process, which increases your chances of reaching a pool of talents to hire. 

To seek referrals from your employees, send emails stating the vacant positions available and highlighting the skills, requirements, and qualifications required to fill the positions.

Also, show them how you would like them to send the candidates your way. For example, would you prefer they send the details of the candidates through your email, or would you prefer they connect you directly to the candidate while you and your team take it from there? 

Stating your expectations clearly can help your employees recommend suitable candidates following the proper procedures to simplify recruitment. 

  • Conduct pre-employment skills testing 

Pre-employment skills testing is one of the most critical parts of your recruitment process that should be carried out effectively to hire the best candidates for a role. 

It is how you know a candidate has what it takes to perform excellently in a role. Pre-employment skills testing is of different types. There are soft skills tests, hard skills tests, role-specific tests, personality tests, culture fit tests, cognitive ability tests, and many more. 

Conducting these tests goes a long way in streamlining the number of qualified candidates you have for a role and selecting the best talents among the eligible candidates.

It also helps you save big on recruitment costs and reduces time-to-hire. As a result, you will spend less time on the wrong candidates and avoid the expenses of replacing bad hires. 

  • Create great experiences for candidates

Top talents are concerned about how a company treats them. This experience starts from the time your candidates get to know about your job all through to the recruitment process. So, you must make the recruitment process as seamless as possible for your candidates.

Start with making the initial application process straightforward. Keep your candidates informed throughout the process, from the details about the interview’s time, dates, and requirements to your expectations during the assessment process. 

Another way to keep the experience positive for your candidates is to provide constructive feedback when necessary. 

For example, if a candidate wasn’t hired due to a failed assessment or not meeting specific requirements, it’s good to inform the candidates that your company won’t be hiring them and why. 

The timely and constructive feedback can help the candidate move on to seeking opportunities in other places early; it can also enlighten them on their shortcomings to find ways to improve to be qualified for future opportunities. 

Also, you will be able to leave a positive impression of your company in the minds of your candidates, which can help with future collaborations. 

  • Collaborate effectively with the team

Hiring suitable candidates is teamwork. It is, therefore, essential to carry everyone in the team along in the process. 

While you will be in charge of the execution as the hiring manager, you will also need to carry the executives, the financial adviser, and the rest of the human resources team along throughout the process.

Also, inform other employees outside your team ahead of time if you need their help with the recruitment process. 

For example, if you need the design team to come up with graphics for the job ad or the social media manager to post the job ads across the social channels, they should know what is expected beforehand. 

Keep the communication open and consistent to keep everyone involved in the hiring process updated every step of the way. This will go a long way in facilitating the recruitment process to achieve the right outcome. 

  • Understand that it’s never a one-size-fit

It’s important to know that although it’s good to have a system to guide you through the recruiting process as a company, it’s also critical to understand the system won’t be applicable in all cases. 

There will be exceptions, situations where you have to develop new processes to meet unusual cases. 

For example, in situations where there’s an overflow of work, you need new hands to help the existing employees urgently, or for cases where more than two employees leave the organization without notice. 

There would be a need to come up with new processes to tackle these urgent needs. 

The effectiveness of a recruitment pre-employment stage is its ability to consistently meet the organizations’ current needs. It must therefore be open to change and improvement as new situations arise and as the company evolves. 

  • Be proactive 

Proper planning is the secret of any successful pre-employment process. This means none of the activities in the pre-employment stage should be an afterthought; every process should be designed to make the employment process a success. 

This involves setting expectations and goals and predicting the outcome of the pre-employment stage to make the best decisions. 

Understand the present stage of staff. Stay updated on who would be retiring or resigning from the organization soon so you can work towards finding a replacement before the employees leave the organization. 

Remember, the success of your pre-employment stage depends highly on how well you plan and how effectively you execute your plans. One way to ensure a practical planning and execution process is to stay proactive. 

Conclusion on Pre-Employment


An effective pre-employment process saves your company from bad hiring decisions. This article discussed seven practical tips to introduce into your pre-employment process to enable your company to hire the best talents.

These tips include marketing your company’s employee benefits effectively, asking for referrals, conducting pre-employment skill tests, delivering great candidate experiences, keeping everyone in the team updated, keeping the system open to change, and being proactive in the processes. 

Use these tips to improve your pre-employment process and enable the recruiting team to hire the best-qualified candidates for the job.

Author Bio:
Lydia Iseh is a writer with years of experience in writing SEO content that provides value to the reader. As someone who believes in the power of SEO to transform businesses, she enjoys being part of the process that helps websites rank high on search engines.

6 Tips to Increase Your Business Value


Six Tips for Increasing the Value of Your Business

Owning a business represents a life’s work for most people, an emblem of their vision, creativity, determination, and perseverance. Needless to say, your business value is one of the most important factors to success. As a result, when the time to sell eventually comes around, business owners will want to receive top dollar for their company. While businesses are ultimately valued for their ability to generate growing profits in the years to come, the following 6 tips can help in this regard and increase the value of your business in the eyes of potential buyers. 

1. Get Your Documentation in Order

One of the best ways to increase the value of your business is to, well, know the value of your business. Investors will assess your business on a number of factors, such as debt-to-income, free cash flow, and projected sales growth. In the end, if they see that your business is in a strong position to provide them a healthy return on their invested dollar, your business’ valuation will skyrocket.

The problem is that many small business owners have no idea on how to value a business. Business valuation requires a unique mix of tangible and intangible considerations. Among the tangible factors that can influence a business’ valuation include EBITDA, profits vs. cash flow, trends in profit, and percent of market share. General accounting financials, such as balance sheets, income statements, and tax returns, are also important to compare on a year-over-year basis. On the intangible side, pending legal rulings, brand image, the business’ sustainability practices, and goodwill in the community are all important factors that can drive value. 

Having organized documentation for the business may be difficult for the business owner amid the grind of day-to-day operations. Therefore, it is a good idea to work closely with professional accountants, attorneys, and business brokers when forming a business valuation. While there may be up-front costs for these professional services, having an accurate assessment of the business’ worth is an important first step in laying the foundation for increasing value. 

2. Demonstrate Scalability to Help Business Value


A scalable business does not have to spend more money to make an additional sale, allowing profit margins to increase alongside revenue. Scalable businesses are attractive to potential buyers because hypergrowth scenarios are possible with the correct marketing and execution, as owners can focus on running the business without the need for significant capital expenditures.

One step that businesses are taking to ensure greater scalability is to incorporate subscriptions into their business model. In general, it does not cost businesses much more money to sell an additional subscription. This has caused subscription models to proliferate across a wide range of industries, with car subscription services, alone, set to increase by 71% by 2022. 

3. Take Steps to Ensure Employee Loyalty

As many businesses scramble to find ways to leverage technology and increase automation in their operations, it may seem intuitive to believe that employees are less important than ever. However, there are a couple of reasons to reconsider this notion.

First, potential buyers are likely to be attracted to those businesses that come with high-performing employees, as it will save them time and resources in recruiting, hiring, and training their workforce. In fact, statistics show that businesses spend more than $4,100 per new hire, so businesses coming with a ready-made staff will be highly appealing.  

In addition, customers are more likely to choose businesses with a strong reputation of treating employees well, with 29% of a surveyed sample saying that how a business treats their employees is a significant determining factor for whether they will become a loyal customer. Therefore, if you regularly explore ways to make employees feel valued and solidify their loyalty, it has the potential to greatly increase the company’s value.  

4. Improve Your Business Space

As many businesses continue to explore ways to increase remote work and contactless order fulfillment, those companies with physical locations must find creative ways to optimize their business spaces. One idea involves using large windows and open spaces to increase natural light flow, which provides a more inviting ambience to attract customers and lowers utility requirements. In addition, it is important to design physical spaces in an adaptable manner, allowing the area to be shared with other patrons or rented out for special occasions.   

5. Increase the Convenience of Your Offerings

Fast food and drive-thru windows are an early example of the premium customers are willing to pay for convenience. Since the COVID-19 pandemic, delivery and curb-side pickup have also taken off. Finally, the continuing movement toward ecommerce has many customers choosing the convenience of online orders as opposed to visiting physical storefronts.

Therefore, any features that can add convenience to the customer experience are a great means of increasing your business’ value. In addition to the aforementioned features (if applicable), some other ideas for adding convenience include:

  • Business-specific apps that allow for quicker shopping and faster payment
  • Favorable shipping costs and terms
  • 24/7 accessibility
  • Subscriptions and recurring purchases so customers don’t have to remember to make a purchase. Just remember to make out opt-out avenues easy to locate

6. Add Automation as You Increase Your Business Value


Although it is critical to have a loyal and high-performing staff to appeal to potential buyers, there is no denying that automation will have a positive impact on valuation. Business investors will savor the idea of not having to pay salary, benefits, and time off for every single business function.

Self-checkout kiosks are an obvious choice for businesses that feature a physical storefront. However, even for businesses that are strictly online, there are still ways to add automation. Ecommerce CRM processes, feedback templates, chat bots, contactless payroll, and order fulfilment software are all ways to increase business value while reducing the work required on the part of the business owner.

Increase Your Business Value

As a business owner, it is essential to take steps to increase the value of the business in order to receive top dollar at the time of sale. By getting documentation in order, demonstrating scalability, ensuring employee loyalty, improving the business space, increasing the convenience of offerings, and adding automation, business owners can increase the value of their business and appeal to a wider range of prospective buyers.

Factors to Consider When Writing a Great Business Plan


A business plan sounds so strict, serious, and a little intimidating. It’s a particularly scary word for young entrepreneurs who have never drafted a business plan before. However, as long as you have a winning business idea, you should not be afraid to implement it in life. Thus, at some point, you’ll need to start working on that business plan. Don’t fall in despair, though. It’s not as difficult as it sounds. You can simply follow the common steps of writing such a plan. To do so, just follow the five main factors we mention in the article.


Consider the Following When Writing a Strong Business Plan


What is a business plan?

A business plan is a breaking point in your pursuit. This concept turns your vision and dreams into reality. Thus, it turns your idea into something tangible. You should be able to put your idea on paper, plan it out, and decide on every needed step. Your business idea should look like a concrete strategy for turning your dream into reality by the time you finish your plan.

Of course, you don’t write such a plan only for yourself. This document is for your future sponsors, partners and employees. Hence, your plan should be professional, clear, and convincing. Don’t worry. You can always ask writers from study bay for professional writing tips or help with composition and edition. Overall, your business plan should always consider all necessary steps for making your idea work. Thus, it should include around five factors. These are the future strategy, people involved, finances, marketing, and operation. Let’s have a closer look at all five of them.



The first stage of your plan should always be an introduction. Thus, you get to explain your idea. Write why you think it is a good one. Start with factors that make it special so others will get invested in further reading. Here, you write what you plan to do with this idea. Hence, you briefly draft the strategy and outcomes you expect. Outline the purpose of it all. Explain what niche it is going to take and what goals it pursues. End with explaining how you are going to gain profits. This part is everything your future investors or partners are interested in, so make it count.

Execution while writing your business plan

At this stage, you explain all the operational elements of your business. Hence, this step answers all the ‘how’ in your plan. You should write down how you will run your business including the type of the organization you want to have and how you will implement it. Detail all the technical and operational issues. Thus, here, you show the upwards of your business. Start with the leadership team, explaining how the system of hierarchy works in your business. Next, move to the predicted point of your first profits. Then, show how you expect to achieve it. Overall, explain every little build of how your idea can work as a business.


In our modern world of tight competition, marketing can make or break a new business. Explain to the people your marketing approach. Find the right ways to get noticed by the public. Show several marketing strategies that aim to attract, win over, and gain customers’ loyalty. Don’t forget to stress out your online marketing strategy, as this is where the real game happens. You may even seek out some unemployed professors who can explain marketing strategies in great detail if you want.


Here, everything is rather simple. You should write down your predictions, or better calculations, on how much money your business needs. Thus, you get to outline all your expenses. See what type of working space you need and how much that is going to cost you. Perhaps, you just need a website and social media presence. See how you plan to advertise your product. Plan how many people you need on your team to start off with your plan. Try to predict how many employees you may need if the business takes off. Overall, the financial factor is often the hardest one to predict and implement into life. However, this step is crucial for a reliable and good business plan.


A good business plan will mention the people needed for the work. Overall, here you state what professionals you need to run your business. The people on your team play an essential role in your future success. So, already having good specialists on the team will help convince investors to believe in your idea. Overall, the people factor in a business plan is often among the most influential ones. Make sure you pay enough attention here.

The bottom line of your business plan


These five factors should serve you as the crux of your future work. However, it’s not enough to learn only about your future enterprise. Remember to make adjustments to all plans and presentations depending on the audience. The people you present this plan for play a huge role in your future success. After all, your main goal here is to make people believe in yourself. Sometimes, you can achieve it with pure facts, numbers and graphs. Sometimes, though, you get to win people over with passion and ambitions.

Find the Fulfillment You Deserve by Pursuing Your Dreams


Pursue Your Dreams to Discover the Fulfillment You Deserve

Pursuing your dreams is an important part of your life. You spend a significant portion of your life working, and if you don’t feel fulfilled by your current career, your discontent can have a strong impact on your overall happiness and long-term health. Life is simply more enjoyable when you are doing something you are passionate about. Moreover, research shows that when you love your job, you work harder, have more resilience and are much more likely to be productive. Follow these steps from Empire Business Brokers to pursue your passions and live a full and rewarding life.

Assess Your Passions While Pursuing Your Dreams

The easiest way to determine your true calling is by asking questions:

  • What are my favorite hobbies?
  • Are there activities or topics that make me light up inside?
  • Which activities make me lose track of time because I’m so invested?
  • What did I dream about when I was a child?
  • Which subjects do I most often find myself reading and talking about?

If the answers to these questions fail to provide you with the needed clarity, consider taking a free online test for additional guidance.

Evaluate Your Skills As You’re Pursuing Your Dreams

If you end up with several passions but aren’t sure which you should pursue, realize that this is a good problem to have because it gives you options. In this situation, the next step is to assess your skills to determine where you will likely experience the greatest success.

Look Into Education and Training While Pursuing Your Dreams

Next, compare your current skills and qualifications with those needed for the career of your dreams. In some situations, you may already be qualified to begin, but if you need additional preparation, don’t despair. Instead, determine what kind of education, training, or certificates you need to ensure success.

If acquiring the necessary qualifications is likely to take some time, it’s a good idea to stay in your current job during the interim. Take advantage of the time by building up some savings and doing more research on your dream field. At least you will have the satisfaction of knowing that you will be pursuing your true passion soon!

Find Your Dream Job or Start Your Own Business


The next step is to make the jump. Determine whether you want a job or prefer to start your own company. If a position within a firm or organization appeals to you, research the industry, update your resume and build connections in your field. The right people can provide valuable insight, alert you to job openings, and help you land your dream position.

If entrepreneurship is more your style, being strategic with early business decisions can boost your odds for success:

  • Consider launching your company from the comfort of your home. Not only does this reduce your costs and risks, but it also provides flexibility and convenience.
  • Pick the most advantageous business structure for your new company by looking at tax implications, personal asset protection and flexibility. You can file the paperwork yourself, but using an online formation service is a good choice when starting an LLC in SC because these professionals can quickly and easily file with your state officials and provide you with the documentation you need.
  • Develop a business plan that defines your goals and details your firm’s structure, operations and financial situation. The plan can act as a roadmap to help you with future planning, strategy, and funding.
  • Work with Empire Business Brokers to buy an existing business and take it from there. Learn more here.

If you feel unhappy in your current career or job position, it’s time for a change. With the proper steps, you can pursue your dreams and live a happier and more fulfilling life.

4 Best Solutions You Can Tailor for Your Remote Workers


Four Best Remote Worker Solutions You Can Implement

Remote workers can be an essential aspect of your business. Ever since the COVID-19 pandemic began and spread, companies underwent forced lockdowns, thus increasing the number of remote working employees. A survey states that 88% of businesses worldwide directed and encouraged their employees to work from home. This unexpected change in circumstances forced many companies to search for ways to work with their remote employees. Thanks to advancements in technology and software, employers progressively find it easier to work productively with their off-site staff. Reports show that several companies are changing some job positions to allow their workers to work full-time or partial hours from home.

Now, companies can tap into several solutions to meet their productivity quota with remote working staff. As an employer, what are some of the best solutions you can tailor for your remote workers? 

Human Resource Onboarding Software

Various digital human resource (HR) platforms ease the time-consuming process of hiring and integrating new staff into an organization. These HR digital packages assist in the reduction of time taken between searching for capable employees to hiring them. These platforms aid you in reducing the amount of paperwork needed for hiring staff, processing employee benefits, and simplifies the set-up of payroll.

  • GoCo Onboarding platform

GoCo blog points out companies can customize HR platforms to meet the needs of their business. The value of these platforms affects your business’s bottom line by reducing the cost of having a well-streamlined HR structure. 

Communication Platforms for Your Remote Workers


Ongoing and clear communication is essential to the success of any business project and venture. Your remote workers face isolation and non-face-to-face immediate interaction. Team meetings, coffee and lunch breaks, chats with colleagues made it easier to access direct information between in-house co-workers. Employees working in remote locations do not have the same access to these informal chats. To reduce this lack of immediate communication, you can invest in internal communication customizable software and platforms to include remote workers. 

  •  Zoom Video Conferencing

The Zoom platform enables businesses and individuals to conduct group meetings, one-to-one meetings, and host events and webinars. During these events, Zoom video conferencing allows you to present your PowerPoint presentations, the use of whiteboards, and other software that engages your employees or clients. It allows for the set-up of different breakout rooms for more in-depth team discussions or social chats. You can record a meeting or webinar to have it accessible during offline hours to your employees, clients, or as a marketing tool for your website.

  • Microsoft Teams to Help Your Remote Workers

Microsoft Teams offers a virtual office for team discussions, meetings, social chats, and team document collaboration. This virtual office makes it easier for remote workers to fit into an organization or company. Microsoft Teams allows room for file sharing, basic video calls, integrating different applications, and other features. A feature within Microsoft Teams is its digital working space under its ‘Together mode’ that allows both in-house and remote teams to work in the same workspace or ‘sit together’ as a team.

Remote IT Support and Support for Remote Workers

In-house office setting, getting the IT staff to check on your computer or failing software is not a hustle. How about when you are working remotely? Platforms such as TeamViewer make it easier for the IT guy to help you fix your computer problem.

With TeamViewer installed on your computer, the IT staff can remotely and securely access it. You provide the IT person with the login details and the security number generated when you access the TeamViewer, thus allowing the IT staff to access your computer and help you fix the computer issue. Team viewer gives remote access to any device across various platforms.

Five Self-Care Practices for Busy Workaholics


Five Workaholic Self-Care Practices

Self-care practices are very important for anyone. At least once in your life, you have come across a situation when thoughts about work, projects, reports haunted you. Even at night or on weekends, and vacation makes you torment in search of the right solution. It turns out that this condition is not only tiring, but it also causes serious harm to our bodies.

Unpleasant consequences

Constant thoughts on the same topic loop the flow of information: the brain begins to enter a certain dead end, the idea has no scope, and it just goes around in a circle. As a result, our brain gets tired and can no longer find other solutions. That is, initially, this process is meaningless. Also, any deadlock, especially in some important topic, will always give rise to fear of non-fulfillment. A person under the yoke of such a nervous strain pays less attention to family and friends. His mood deteriorates, chronic fatigue appears. A time that could have been spent on real rest and then on productive work is wasted. And here, Self-Care practices come to our aid.

Plan your rest as you utilize self-care


The more active and versatile the body is, the higher its resource capacity. The faster it copes with stress, rests, and recovers. Therefore, people who have a hectic life (draw, sing, speak at conferences, walk the dog) recover quickly. Many people say: “You have so much energy!” No, he has his whole body in a particular activity, and it affects, among other things, the quality of rest. We remember: you need to set aside time for rest and think about HOW we will rest. Just sketch out from time to time a rough plan, ideas, what you would like to do yourself, with family and friends. When it’s time to relax, you won’t sit stupidly and not know what to do, wasting time on social media, TV, or grocery shopping. You will switch your brain qualitatively!

Write with your left hand

This does not mean that you need to run and jump while resting (this is one of the options, but not the most important one yet). First, you need to understand that switching the brain from one activity to another is vital. Only then the correct process will go, and you will begin to rest. Simple physiological methods will help you to switch it. The easiest way is to write with your left hand. When we write with our left hand, all the thoughts that come to our minds or describe the situation and the task spinning in our head, do it with the LEFT hand (for left-handers, on the contrary, with the right). At this moment, we have the other hemisphere that will be included in the work.

Warm-up the body for better self-care

Balancing on one leg as well as any physical exercise: supposedly jumping rope, push-ups, squats. The more complex option is juggling, singing (any direction), or dancing (even if at the moment of dancing a person thinks about his dead-end, he will still get out of it because the body will liberate itself and give the opportunity to “fly”). You can make three loud claps in front of you because there are almost all active points in the palms. When we clap, we kind of “shake up” the entire nervous system. You can buy fitness equipment and store it at your home gym so you can schedule your workouts. In general, any warm-up after work is a simple, affordable, and quick way to relax and rejuvenate.

Pay attention to the chest

The rib cage not only ensures proper breathing it also influences the position of the body when walking. While standing, tap gently with your fingertips or cams on each bone in your ribcage, starting with your collarbone and ending with your lower ribs and thoracic vertebrae. As you tap, listen to how you feel. Your task is to feel the entire volume of the chest. Then begin to move as if you want to reshape the chest – gently lowering or, conversely, straightening your shoulders. Feel how mobile your joints are in those areas where the ribs are adjacent to the vertebrae.

Try to follow these guidelines for a week. I think you will be surprised at how much more beautiful, free and smooth your time becomes and how much you can get done.

8 Strategies to Promote Positive Customer Reviews for Your Business


8 Strategies to Promote Positive Customer Reviews

Positive customer reviews are a very important aspect to your business. Gone are the days when a catchy advertisement run across all available media platforms would direct all of the potential customers to your business. With time, trust issues have intensified quite a bit.

Today, most of your customers would go with a recommendation given by a friend or acquaintance rather than trusting the work of your sales department. They would rather trust a user’s review in the comment section than your promises and guarantees given in the description. Individual reviews feel much more relatable to them than anything else.

Naturally, the wisest strategy to operate under such circumstances is none other than generating maximum possible customer reviews. But then again, the goal isn’t as easy to achieve as it sounds.

Let us acquaint you with a few tried and tested strategies to promote positive customer reviews for your brand or business.

1. Develop customer-friendly strategies

Positive or negative-your customers won’t ever leave a review until they feel welcomed to do so.  As per the latest product management trends, you need to optimize the company’s strategies and policies so that they revolve around customers. Take the first step in genuinely connecting with them!

Create an online webpage and make it user-friendly, which will serve as a quick DIY reviewing portal.  You won’t have to make calls, get them to fill survey forms, or anything.

After purchase, they can review the products directly on the website instead of contacting the company.  Personalizing customer service is another efficient customer-centric strategy.

In it, customers will receive custom and tailor-made solutions to their problems. Consequently, they will feel more connected to the store and would be willing to offer positive reviews.

2. Have frequent discount campaigns


Well, one quick way to urge your clientele to leave a review is to offer a gift in return. Perhaps, you can offer a discount coupon or code. It will compel the buyers and users to leave a review, and most likely, a positive review.

In case your brand is tight on budget and cannot afford to give out discount coupons to every user that leaves a review, then we suggest you consider a lucky draw. Offer a free entry to the lucky draw to those who leave a review. However, make sure that the prize of the lucky draw is inviting enough. If it isn’t, users might as well skip it. If you have a business that sells ergonomic furniture for WFH lifestyle, you could offer work from home accessories instead of discount coupons.

Also, if you run frequent discount campaigns now and then (without asking for the review), your clientele will most likely drop positive reviews. Who doesn’t appreciate getting more for less?

3. Provides spaces for customer reviews

Your website will only serve to be helpful in drawing clients until they know you and search you up. But, what about all those potential clients who do not know you?

First things first, you should create business pages on different third-party platforms. Studies show that consumers trust Yelp and Facebook quite a lot when it comes to brand reviews.  You can enable your customers and potential clients to give reviews on these platforms by creating your business pages.

Build a new page or claim a business; the selection depends on you. As a seller, you can establish a presence in e-commerce stores like Amazon and eBay.

Once you start receiving positive reviews on these platforms, you can feature them on your website and social media handles too. For your ease, you can use customer feedback software. This will help you collect and analyze your overall customer feedback seamlessly.

4. Build trust

When a user reads a positive review of a particular product, he may feel encouraged to buy it. However, if he scrolls down and reads a list of only-positive reviews, clouds of doubts may surround the reader. Ornate compliments will only further intensify these doubts. Thus, shaking your potential buyer’s trust in the authenticity of your brand.

For that very reason, businesses need to share both positive and negative reviews of their customers. Share them just as is and refrain from editing. Doing so will have your audience perceive your honest and dedicated intentions.

5. Show your appreciation for customer reviews

Reciprocation in all matters is of immense importance. Your customers will only feel motivated and encouraged to provide reviews when they know the value of it.

As a business, you should make your audience and potential clients aware of the importance of review-giving.  Appreciate your clients giving reviews through visual content. You can use social media tools, like Instagram and Facebook, to share encouraging infographics and posts.

For loyal customers, you can provide a special discount or send promotional products. Post about these online so that other customers feel motivated about expressing their thoughts.

6. Get to know your audience

When your clients pay a visit, be it in your virtual store or physical store, make sure that you get to know them a little more than just knowing what they need from you. Request for their email address so that you shall maintain frequent contact with them and keep them updated on the latest arrivals and trends.

We understand collecting so many emails can be rather hectic. Whether you do it digitally or manually, the struggle is more or less the same. Hence, for your convenience, you can make use of checklist software.  It will serve as a tool and organize the process to make it easier for execution.

7. Host events


Another amazing way to get positive client reviews is to host events. You can come up with different events on your own or collaborate with other brands. For example, if you are a food brand, you can host a food festival in collaboration with ingredient manufacturing companies.

In these events, your customers and interested people can learn more about your business. You can organize various activities so that you can connect to your audience on a more personal level.

You can even offer samples to the audience, and ask for reviews directly.  Hence, you can get lots of positive reviews to feature on your web page.

8. Focus on packaging

Customers simply love it when the packaging of the product is good.  It is the extra cherry on the top that they do not expect, and can help you increase chances of positive reviews.  You can make a unique and aesthetic packaging that comes with a card or something extra.

Conclusion on customer reviews

Now, of course, you can experiment further with these strategies. And devise a custom one. In actuality, it always works best this way. Begin working with any of these general strategies and add elements of yours along the way. Doing so will help you get to a strategy that yields the maximum possible results for you. Good luck!